At a Glance
- Tasks: Lead exciting marketing campaigns and create engaging content for diverse audiences.
- Company: Join Birmingham Adult Education Service, a forward-thinking organisation dedicated to community impact.
- Benefits: Competitive salary, supportive work environment, and opportunities for professional growth.
- Other info: Be part of a Disability Confident Leader employer committed to inclusivity.
- Why this job: Shape narratives that influence and inspire change in adult education across Birmingham.
- Qualifications: Strong writing skills, experience in integrated communications, and a creative mindset.
The predicted salary is between 35412 - 44075 £ per year.
Permanent Grade C - £35,412 - £44,075 (Consultation grade - subject to formal evaluation under the Pay Equity Review)
Working 36.5 hours per week
Location: Birmingham Library
Are you a strategic communications professional who can shape compelling narratives, influence stakeholders, and deliver campaigns that have a measurable impact? Do you thrive on translating complex ideas into clear, engaging communications that drive participation and behaviour change?
Birmingham Adult Education Service (BAES) is seeking an experienced and creative Marketing & Communications Officer to lead the delivery and development of our communications activity.
In this role you will:
- Lead the planning and delivery of multi-channel marketing and communications campaigns
- Develop clear, audience-focused messaging that supports strategic objectives
- Provide expert advice and challenge to colleagues on effective communication approaches
- Create and develop content across digital platforms, ensuring consistency and quality
- Use insight, data, and evaluation to continuously improve performance and reach
You are able to:
- Demonstrate strong writing and storytelling skills, with the ability to shape narratives for a wide range of audiences
- Have proven experience delivering integrated communications across digital and offline channels
- Be confident working with and influencing stakeholders at all levels, including senior leaders
- Show strong planning and organisational skills, with the ability to manage multiple priorities and competing deadlines
- Take an analytical, insight-led approach to improving engagement and campaign performance
- Bring creativity, curiosity, and a drive to innovate
This is an exciting opportunity to play a key role in shaping how adult education is promoted and understood across Birmingham. If you’re ready to bring strategic thinking, creativity, and purpose to your communications work, we’d love to hear from you.
Please upload an up-to-date CV and Supporting Statement via the attachments part of your application. The Supporting Statement should outline how you meet the criteria for the role through your personal qualities, skills and experience and include your motivation for applying to the post. Note the Personal Statement should be no more than 1500 words. Unfortunately, we cannot consider any applications without a CV and Personal Statement attached.
Sponsorship is not available for this post. Applicants must have the right to work in the UK that does not require employer sponsorship for the duration of the appointment.
Birmingham City Council is an accredited Disability Confident Leader employer, and we are committed to employing, retaining and developing all of our people. We want to ensure your recruitment journey with us is a positive and equitable one, so please let us know if there are any reasonable adjustments, additional support, accessibility needs, or if there is any way in which we can support you through your application.
For any informal enquiries please contact the Resourcing Team at Resourcing@birmingham.gov.uk. Proof of Right to work in the UK will be required for all applicants in accordance with UK Home Office requirements, before any employment offer can be confirmed.
Birmingham City Council is committed to safeguarding and promoting the welfare of our citizens and expects all staff and volunteers to share this commitment.
Marketing & Communication Officer in Birmingham employer: Birmingham City Council
Birmingham City Council is an exceptional employer that values creativity, strategic thinking, and inclusivity in its workforce. As a Marketing & Communications Officer, you will enjoy a supportive work culture that prioritises employee development and offers opportunities for growth within the dynamic environment of Birmingham Library. With a commitment to diversity and a focus on making a positive impact in the community, this role provides a meaningful platform to influence adult education promotion across the city.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Communication Officer in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is a great way to demonstrate your storytelling and communication abilities to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its values. Tailor your responses to show how your experience aligns with their goals, especially in shaping compelling narratives and driving engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing & Communication Officer in Birmingham
Some tips for your application 🫡
Craft Your Story:When writing your Supporting Statement, think of it as your chance to tell your story. Highlight your experiences and skills that align with the role, and don’t forget to sprinkle in some personal motivation for applying. We want to see the real you!
Be Audience-Focused:Just like in marketing, tailor your message for the audience. Make sure your application speaks directly to the criteria outlined in the job description. Show us how your skills can meet our needs, and we’ll be all ears!
Keep It Concise:Remember, less is more! Stick to the 1500-word limit for your Personal Statement. Be clear and concise while still showcasing your strengths. We appreciate a well-structured application that gets straight to the point.
Apply Through Our Website:Don’t forget to submit your CV and Supporting Statement through our website. It’s the easiest way for us to receive your application, and we can’t wait to see what you bring to the table!
How to prepare for a job interview at Birmingham City Council
✨Know Your Audience
Before the interview, research Birmingham Adult Education Service and understand their mission and values. Tailor your responses to show how your skills in strategic communications can directly support their objectives. This will demonstrate your genuine interest in the role and the organisation.
✨Showcase Your Storytelling Skills
Prepare examples of your past work that highlight your ability to shape narratives and deliver impactful campaigns. Be ready to discuss specific projects where you translated complex ideas into clear messaging, as this aligns perfectly with what they’re looking for.
✨Be Data-Driven
Since the role requires an analytical approach, come prepared with insights from previous campaigns you've worked on. Discuss how you used data to improve engagement and performance, showcasing your ability to continuously enhance communication strategies.
✨Engage with Stakeholders
Think of ways you’ve successfully influenced stakeholders in the past. Prepare to share these experiences during the interview, as demonstrating your confidence in working with senior leaders will be key to showing you can thrive in this role.
