At a Glance
- Tasks: Lead a new team to transform Birmingham Airport's car parking and digital revenue.
- Company: Join Birmingham Airport, the UK's seventh-largest airport with exciting growth plans.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Be part of a values-driven team committed to safety and customer satisfaction.
- Why this job: Shape a new commercial function and drive transformational revenue growth.
- Qualifications: Senior revenue leadership experience and strong analytical skills required.
The predicted salary is between 90000 - 110000 £ per year.
The Head of Commercial Surface Access & Digital Revenue is a newly created senior leadership role responsible for commercialising surface access and transforming Birmingham Airport’s car parking and digital revenue performance. You will lead a new business unit from the ground up, overseeing around £50m in revenue across pricing, revenue management, e‑commerce, distribution and trading. This role blends strategic thinking with hands‑on commercial delivery and offers the opportunity to reshape our parking business and build a leading digital product proposition.
Key Responsibilities:
- Team leadership: Build and lead a new team covering all elements of the car park and ancillary revenue portfolio, including revenue management, trading, e‑commerce, distribution, SEO and PPC.
- Pricing & revenue strategy: Define pricing and revenue management strategies and establish trading processes to maximise commercial returns.
- Performance culture: Promote a performance‑driven culture within the team and embed it across the wider commercial function, working with peers to drive revenue through digital channels.
- Executive reporting: Build clear, concise reporting to inform ExCo of parking performance and required actions.
- Digital optimisation: Review and optimise go‑to‑market strategies, outlining the optimum digital solutions to better penetrate the parking market.
- Product & market development: Undertake a strategic review of surface access modes, developing a 5‑year plan to improve product, pricing and catchment penetration; work with the CCO and senior leaders to define future product expansion.
Experience Required:
- Senior revenue leadership within a fast‑paced commercial environment, ideally with exposure to car park digital booking engines and airport surface access.
- Commercial transformation including experience leading significant change programmes.
- Contract negotiation with transport operators and external partners.
- Analytical capability with strong revenue management leadership skills.
- Pricing & product strategy with deep understanding of core revenue management principles.
- Senior stakeholder communication including experience presenting to Board and ExCo.
Qualifications:
- A degree in Finance, Economics, or Data Analytics is beneficial.
If you’re excited by the opportunity to shape a new commercial function, build a high‑performing team and deliver transformational revenue growth, and help us redefine the future of surface access at Birmingham Airport.
Birmingham Airport is the UK’s seventh‑largest, with 30 airlines connecting passengers to over 120 direct destinations and more than 400 worldwide. We are on a strong growth trajectory, with forecasts indicating we will serve over 18 million customers annually by 2033. By then, HS2 will link us to central London in just 37 minutes, and we are committed to achieving our ambition of becoming a net zero carbon airport.
Our purpose is: Proud of Every Journey. That means everyone at the airport and the 100 organisations operating on the airport site, taking pride in getting customers safely, punctually, and comfortably from A to B.
By creating a kind, values-driven environment where everyone feels empowered to bring their best to work, we will retain and develop our people – and deliver on our purpose. Our seven pillars, Growth, Customer, Neighbour, Efficiency, People, Safety & Security and Carbon, support the strategic output of the company.
Our values – Curious, Dedicated, Inclusive, Respectful & Supportive guide how our colleagues treat each other as we serve customers with safety and security as our top priority.
Head of Surface Access and Digital Revenue in Birmingham employer: Birmingham Airport Authority
Birmingham Airport is an exceptional employer, offering a dynamic work environment where innovation and collaboration thrive. As a BI Developer, you will play a crucial role in shaping data-driven decisions that impact the airport's growth and customer experience, all while being part of a values-driven culture that prioritises inclusivity and support. With opportunities for professional development and a commitment to sustainability, working here means contributing to a meaningful mission while advancing your career in a rapidly evolving industry.
Contact Details:
Birmingham Airport Authority Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Surface Access and Digital Revenue in Birmingham
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Look for case competitions hosted by universities and consulting firms. They’re a fab way to showcase your problem-solving skills and meet industry players. Plus, winning one can seriously boost your CV, which we know is key when applying for roles like Head of Surface Access and Digital Revenue at Birmingham Airport Authority!
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✨Tip Number 3: Attend Industry Events and Conferences
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Engage with online platforms that offer consulting simulations or courses. Prove your chops by completing relevant projects — this not only beefs up your experience but also gives you concrete examples to chat about during interviews for that full-time Head of Surface Access and Digital Revenue role at Birmingham Airport Authority!
We think you need these skills to ace Head of Surface Access and Digital Revenue in Birmingham
Some tips for your application 🫡
Show Your Problem-Solving Skills:In management consulting, it's all about problem-solving—so make sure your CV highlights your analytical and critical thinking skills. Include examples from your studies or previous roles where you tackled complex issues or came up with innovative solutions. Quantify your achievements whenever possible to demonstrate your impact!
Tailor Your Cover Letter:Your cover letter is your chance to explain why you're a perfect fit for the consulting world. Focus on your motivation for joining the industry and how your skills align with the requirements of the role at Birmingham Airport Authority. Remember to mention any relevant coursework or projects that showcase your understanding of strategic frameworks or business models!
Highlight Team Experience:Consultants often work in teams, so it's vital to showcase your collaborative skills. Include experiences where you've worked effectively with others, whether in academic group projects or internships. Discuss your role in the team and how you helped achieve common goals, demonstrating you can thrive in a consultancy environment.
Professionalise Your Online Presence:Make sure your LinkedIn and any other professional profiles are up to date, reflecting your career aspirations in management consulting. Connect with industry professionals and follow relevant groups—show you’re serious about entering this field. Applying through our website is a great way to get noticed, so showcase your personality and enthusiasm there!
How to prepare for a job interview at Birmingham Airport Authority
✨Master the Case Study Game
In management consulting, case study interviews are all the rage. Make sure to practice structuring your thoughts and analysing data on the fly. Use resources like example case studies to get comfortable with frameworks and solutions. Remember, it’s not just about getting the right answer but showcasing your thought process, so talk us through your reasoning!
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As this is a full-time role, we want to see your potential as a seasoned consultant. Be ready to discuss experiences where you've led a project or a team. Think about times you've influenced decisions or navigated challenges—this is your chance to show how you can thrive in a fast-paced, collaborative environment.
✨Be a Cultural Fit
We’re not just looking for brains; we want to see if you vibe with our company culture at Birmingham Airport Authority. Prepare to share how your values align with ours. Have a think about what makes a great team environment for you and how you can contribute to that. A good cultural fit goes a long way in management consulting!
