At a Glance
- Tasks: Create engaging content and manage digital marketing channels to boost the School's profile.
- Company: Birkenhead School, awarded Independent Secondary School of the Year in the North West for 2025.
- Benefits: Enjoy school holidays, flexible hours, and a supportive community environment.
- Other info: Join a family-oriented school with excellent facilities and a vibrant community spirit.
- Why this job: Make a real impact on the School's reputation while developing your marketing skills.
- Qualifications: Degree in Marketing or equivalent experience; strong digital marketing and copywriting skills.
We are looking for a dynamic individual to support the development and delivery of the School's strategic marketing plan, enhancing the School's profile and reputation through effective digital and traditional marketing activities. Birkenhead School, awarded the Sunday Times Independent Secondary School of the Year in the North West for 2025, was founded in 1860. It is an HMC independent day school providing education for boys and girls drawn from the whole of the Wirral, Liverpool and as far afield as Chester and North Wales. Situated in the leafy suburb of Oxton, the School enjoys excellent facilities.
The main campus has a village green atmosphere, with classrooms and laboratories looking out over the cricket square. The School comprises Pre-Prep (Early Years), Prep and Seniors and integrates their objectives and activities within a One School concept. Birkenhead School prides itself on being a family school. It is attractive to parents to have all their children in one school, and it is a great advantage for the school to be able to establish strong, long-lasting relationships with families. A key feature of the School is its strength of community, which runs through the student, staff and parental bodies. The School is embedded within the wider Wirral community and has strong links with local business and charities.
The School's informal motto is Respect, Responsibility and Resilience, to which we have recently added inclusivity, compassion, integrity, humility and courage as defined School values. Birkenhead School recruits on attitude as much as the quality of an individual's qualifications on paper, an approach that has played a considerable role in the winning of the Sunday Times award. In short, staff go above and beyond in delivering outstanding academic grades and an expansive co-curricular programme which leads to a fulfilled, inspired and happy community.
The Role: We are looking for a dynamic individual to support the development and delivery of the School's strategic marketing plan, enhancing the School's profile and reputation through effective digital and traditional marketing activities. The role will be responsible for creating engaging content, managing digital marketing channels, supporting pupil recruitment and retention initiatives, and promoting the School to prospective and current families, alumni and the wider community.
Working closely with the Head of Marketing, Senior Leadership Team, teaching staff and external agencies, the post holder will help deliver integrated marketing campaigns that strengthen brand awareness, increase engagement and support the School's admissions objectives.
Key Responsibilities:
- Develop, implement and maintain engaging communications across the School's digital channels, including the website, social media platforms, email marketing and digital advertising.
- Create and deliver integrated marketing campaigns to support pupil recruitment, retention, events and wider School initiatives.
- Plan, schedule and publish engaging content across social media channels, monitoring performance and responding to trends where appropriate.
- Manage and update website content, ensuring it remains accurate, engaging, accessible and optimised for search engines (SEO).
- Produce photography and videography for School events, activities and marketing campaigns, including editing images and short-form video content for digital platforms.
- Write engaging copy for the School website, newsletters, press releases and social media.
Skills and Knowledge:
- Degree-level education in Marketing, Digital Marketing, Communications, Business, or a related discipline would be advantageous. Equivalent practical experience in a digital marketing role will also be considered.
- Minimum 5 GCSEs Grade A-C or equivalent, including Maths and English.
- Good digital marketing skills, knowledge and/or experience across SEO, email marketing, social media, paid ads, content, website updates, and reporting.
- Good graphic design skills, with the ability to create clear, professional, brand-aligned marketing assets.
- Good copywriting skills, with the ability to write engaging, accurate, and commercially focused content.
- Confident using data and analytics to review performance, identify trends, and recommend improvements.
- Strong attention to detail, with good accuracy across copy, design, data, links, reporting, and campaign setup.
The full list of responsibilities and skills/experience can be found on the Information for Candidates, available on the School website under Employment Opportunities.
Hours: This is a permanent, term time plus role of 40 hours per week, covering 36 weeks of the year. A degree of flexibility is required in the role, as candidates will be expected to work as necessary to attend co-curricular events as appropriate, including evenings and weekends. You will be entitled to School holidays.
Digital Marketing Officer in London employer: Birkenhead School
Birkenhead School is an exceptional employer, offering a supportive and collaborative work environment where staff are valued for their contributions to the school community. With a strong emphasis on professional development, employees benefit from ongoing training opportunities and well-being support, alongside unique perks such as free access to a fully equipped gym and reduced school fees for their children. Located in the picturesque suburb of Oxton, the school fosters a family-oriented culture that prioritises respect, responsibility, and inclusivity, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Officer in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Birkenhead School and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Birkenhead School are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Birkenhead School on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Birkenhead School. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Officer in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Birkenhead School. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Birkenhead School:Show us that you’ve done your homework! In your application, briefly mention what you admire about Birkenhead School’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Birkenhead School
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Birkenhead School will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Birkenhead School, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
