Digital Marketing Officer

We are looking for a dynamic individual to support the development and delivery of the School's strategic marketing plan, enhancing the School's profile and reputation through effective digital and traditional marketing activities. Birkenhead School, awarded the Sunday Times Independent Secondary School of the Year in the North West for 2025, was founded in 1860. It is an HMC independent day school providing education for boys and girls drawn from the whole of the Wirral, Liverpool and as far afield as Chester and North Wales. Situated in the leafy suburb of Oxton, the School enjoys excellent facilities.

The main campus has a village green atmosphere, with classrooms and laboratories looking out over the cricket square. The School comprises Pre-Prep (Early Years), Prep and Seniors and integrates their objectives and activities within a One School concept. Birkenhead School prides itself on being a family school. It is attractive to parents to have all their children in one school, and it is a great advantage for the school to be able to establish strong, long-lasting relationships with families. A key feature of the School is its strength of community, which runs through the student, staff and parental bodies. The School is embedded within the wider Wirral community and has strong links with local business and charities.

The Schools informal motto is Respect, Responsibility and Resilience, to which we have recently added inclusivity, compassion, integrity, humility and courage as defined School values. Birkenhead School recruits on attitude as much as the quality of an individual's qualifications on paper, an approach that has played a considerable role in the winning of the Sunday Times award. In short, staff go above and beyond in delivering outstanding academic grades and an expansive co-curricular programme which leads to a fulfilled, inspired and happy community.

The Role: We are looking for a dynamic individual to support the development and delivery of the School's strategic marketing plan, enhancing the School's profile and reputation through effective digital and traditional marketing activities. The role will be responsible for creating engaging content, managing digital marketing channels, supporting pupil recruitment and retention initiatives, and promoting the School to prospective and current families, alumni and the wider community.

Working closely with the Head of Marketing, Senior Leadership Team, teaching staff and external agencies, the post holder will help deliver integrated marketing campaigns that strengthen brand awareness, increase engagement and support the School's admissions objectives.

Key Responsibilities:

• Develop, implement and maintain engaging communications across the School's digital channels, including the website, social media platforms, email marketing and digital advertising.
• Create and deliver integrated marketing campaigns to support pupil recruitment, retention, events and wider School initiatives.
• Plan, schedule and publish engaging content across social media channels, monitoring performance and responding to trends where appropriate.
• Manage and update website content, ensuring it remains accurate, engaging, accessible and optimised for search engines (SEO).
• Produce photography and videography for School events, activities and marketing campaigns, including editing images and short-form video content for digital platforms.
• Write engaging copy for the School website, newsletters, press releases and social media.

Skills and Knowledge:

• Degree-level education in Marketing, Digital Marketing, Communications, Business, or a related discipline would be advantageous. Equivalent practical experience in a digital marketing role will also be considered.
• Minimum 5 GCSEs Grade A-C or equivalent, including Maths and English.
• Good digital marketing skills, knowledge and/or experience across SEO, email marketing, social media, paid ads, content, website updates, and reporting.
• Good graphic design skills, with the ability to create clear, professional, brand-aligned marketing assets.
• Good copywriting skills, with the ability to write engaging, accurate, and commercially focused content.
• Confident using data and analytics to review performance, identify trends, and recommend improvements.
• Strong attention to detail, with good accuracy across copy, design, data, links, reporting, and campaign setup.

The full list of responsibilities and skills/experience can be found on the Information for Candidates, available on the School website under Employment Opportunities.

Hours: This is a permanent, term time plus role of 40 hours per week, covering 36 weeks of the year. A degree of flexibility is required in the role, as candidates will be expected to work as necessary to attend co-curricular events as appropriate, including evenings and weekends. You will be entitled to School holidays and Bank Holidays.

Benefits: We will value and support your contribution to School life and in return provide you with excellent rewards; working with fantastic young students, working as part of a committed team, wellbeing assistance through the Employee Assistance Programme, membership of a pension scheme, discount on School fees for children of permanent staff attending the School, free lunch in the Dining Hall during term times, free use of the fully equipped on-site gym, electric car charging points, support for your continuous professional development.

Application Details: A letter of application indicating skills and experience, together with a completed application form, including the names and addresses of at least two referees, should be sent for the attention of the Principal & CEO via Cheryl Wallace (Head of HR and Compliance). Candidates are welcome to contact the Head of Marketing, Mrs Karen Alcock, with any questions relating to the role.

To meet our safeguarding obligations, an Enhanced Disclosure and Barring Service check is undertaken as part of the recruitment process for all new staff. As Birkenhead School is an educational provider, it is permitted to ask whether an applicant has any convictions, cautions, reprimands or final warnings which would not be filtered in line with current guidance, as defined by The Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (2013 and 2020). It is a criminal offence for an individual who is barred from working with children to apply for a role which is classed as regulated activity.

The closing date for applications: 9am on Monday 24th August 2026. Successful candidates are likely to be invited to interview on Friday 28th August. We reserve the right to close this vacancy and complete the recruitment process when we are in receipt of sufficient applications. Should you wish to apply for this post you are advised to complete and submit your application form as soon as possible.