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For Companies At a Glance
- Tasks: Manage paid media and social channels for top brands like Birds Eye and Goodfellas.
- Company: Join Nomad Foods, a leading player in the FMCG sector with exciting growth potential.
- Benefits: Enjoy a competitive salary, up to 25% bonus, and hybrid working options.
- Why this job: Be part of innovative marketing campaigns that shape consumer behaviour and drive brand success.
- Qualifications: Experience in media, content marketing, and a passion for the FMCG industry is essential.
- Other info: Collaborative culture with opportunities for personal growth and career progression.
The predicted salary is between 36000 - 60000 £ per year.
We have an excellent opportunity to join the business as the Cluster Media Manager. You’ll be managing paid media and have ownership of social media channels for our Birds Eye, Goodfellas and Aunt Bessies brand.
The Role
This role plays a key part in supporting the delivery of the Media strategy for the UK & IE Cluster, with a keen focus on how media and culturally relevant content marketing work together to drive first class marketing campaigns. Supporting the media team through key operations to deliver and create content and media plans for the UK and IE cluster. Winning in Media is a key building block for Nomad Foods to deliver against our ambitious growth agenda.
Responsibilities
- Consumer Focus: Responsible to support the delivery of the Cluster plans which address the changing consumer media behaviour and the needs of our digital agenda including right channel mix, emerging trends, and working with brand teams on channel specific content to drive media efficiencies and engagement.
- Further drive regional media and digital agenda addressing the changing consumer media behaviour.
- Supporting the SCMM & HOM in the delivery & excellent execution of the Media plans for the UK and IE cluster, using own insight and evidence-based guidance to create and manage regional / local annual planning briefs.
- The role will have a big focus on unlocking the power of our digital channels.
- Supporting the implementation of Media plans (Brands, target audiences, media mix, timings aligned with Nomad Foods Media guideline, taking ownership for full plans as required.
- Work Collaboratively across the Cluster with team members and stakeholders to support the delivery of an effective organisation (e.g. joint campaigns/ test & learns, seamless share & re-apply of best practices.
- Monitor and analyse media performance metrics, providing valuable insights to optimize future campaigns and enhance overall marketing effectiveness and content performance.
Business Delivery:
- Providing support to colleagues across the Cluster during the delivery of local market Media activities, including realization of campaigns, optimization, tracking/ monitoring, incident management and reacting to PR and Social media trends working very closely with our in-house social media team.
- Collaboration with the Brand Sales team to deliver the local market media plans providing expertise and input into these.
- Content creating to develop engaging and innovative multimedia content for various platforms, including social media, websites, and promotional materials.
- Assist in the planning and execution of media campaigns to effectively showcase our products, ensuring alignment with overall marketing strategies.
Collaboration and Partnership:
- Proactive collaboration to support the SCMM and HOM in developing/refining Cluster and Central Media strategy, and working with Central Media Team and wider Marketing team to support agency tools, tech, scope and fee build.
- Working with our media agencies, and media vendors to foster a best in class content and media approach to drive working across campaigns in the paid, earned and owned space.
Builds Capability and Talent:
- Support segment/ cluster media learning agenda to support the internal capability building agenda.
- Works in collaboration with to support the Media learning agenda as well as driving key Nomad Global Media projects and contribute to others (e.g. Innovation, Test and Learn, Tools, Training).
About you…
- Experience working effectively with Media, Content marketing, social media, e-commerce, and/or performance marketing agencies, with a passion for FMCG Industry, displaying a genuine interest in the FMCG sector, specifically in frozen food & segment, and staying informed about industry trends to contribute innovative insights.
- Experience working with social media agencies and teams will also be important, as Nomad transitions to have a more digital first approach to media.
- Demonstrates a flair for creative thinking, generating compelling ideas that resonate with our target audience and elevate the brand's presence in the segment/ cluster.
- Ability to thrive in a fast-paced environment, displaying the ability to adapt quickly to changing priorities and emerging trends in the media landscape.
- Possess excellent verbal and written communication skills, ensuring effective collaboration with team members and external partners.
- A passion to stay abreast of the latest media trends, content, tools and technologies, utilizing them to enhance campaign efficiency and maintain a competitive edge, as well as understanding media in the context of planning, buying, technology & data including e-commerce strategies.
- Detail orientated to pay meticulous attention to detail in content creation, media planning, and performance analysis.
- Collaborative in approach, working with team members and stakeholders across a range of plans, ideas and initiatives in the Cluster and beyond (e.g. joint campaigns, comms assets sharing).
- Experience of managing paid media for an FMCG business (either client side or agency side).
- Strong passion for social media content, including identifying influencers, trends etc.
- Knowledge of all media channels (planning, buying, content creation).
- Understanding of working with agencies (PR, Advertising, Creative, Social).
- Strong communication skills and ability to work with multiple stakeholders (internal and external).
What we can offer you…
- An ambitious employer with recognized brands and growth potential.
- A culture where you're part of a team, where you feel encouraged to make a difference.
- The potential to progress your career across different areas of the Nomad Foods Group.
- We’re on an exceptional adventure and offer a truly purpose led career.
- We aim to empower each employee and promote their personal growth all the while ensuring business needs are met now and into the future.
- At Nomad Foods we're proud to represent the world we serve by hiring diverse talent. Our inclusive culture is all about what we can achieve together.
Seniority level: Associate
Employment type: Full-time
Job function: Marketing, Advertising, and Public Relations
Industries: Food and Beverage Manufacturing and Food and Beverage Retail
Cluster Media Executive in Woking employer: Birds Eye UK & IE
Contact Detail:
Birds Eye UK & IE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Cluster Media Executive in Woking
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those at Nomad Foods. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills in real-time! If you get the chance, create a mini-campaign or content piece related to their brands. It’s a great way to demonstrate your creativity and understanding of their needs.
✨Tip Number 3
Stay updated on media trends! Follow industry news and share insights during interviews. This shows you're not just passionate but also proactive about staying ahead in the fast-paced media landscape.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Nomad Foods adventure.
We think you need these skills to ace Cluster Media Executive in Woking
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Cluster Media Executive role. Highlight your experience with media, content marketing, and social media, as these are key aspects of the job. We want to see how your skills align with our needs!
Showcase Your Creativity: This role is all about creative thinking and innovative ideas. Don’t be shy! Share examples of past campaigns or projects where you’ve made a real impact. We love seeing how you can elevate a brand's presence!
Be Data-Driven: We’re looking for someone who can analyse media performance metrics. Include any relevant experience you have with data analysis in your application. Show us how you’ve used insights to optimise campaigns in the past!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at Nomad Foods!
How to prepare for a job interview at Birds Eye UK & IE
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be managing, like Birds Eye and Goodfellas. Understand their target audience, recent campaigns, and how they fit into the current market trends. This knowledge will help you demonstrate your passion for the FMCG sector and show that you're ready to contribute from day one.
✨Showcase Your Media Savvy
Be prepared to discuss your experience with various media channels and how you've successfully managed paid media in the past. Bring examples of campaigns you've worked on, focusing on metrics and outcomes. This will highlight your ability to drive media efficiencies and engagement, which is crucial for this role.
✨Emphasise Collaboration Skills
Since this role requires working closely with multiple stakeholders, be ready to share examples of how you've collaborated effectively in previous positions. Discuss any joint campaigns or projects where you played a key role in bringing teams together to achieve a common goal.
✨Stay Ahead of Trends
Demonstrate your passion for staying updated on the latest media trends and technologies. Share insights on emerging trends in digital marketing and how they could impact Nomad Foods' strategy. This shows that you're not just reactive but proactive in your approach to media and content marketing.
