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- Tasks: Shape and execute Shopper Marketing strategies to drive conversion for iconic brands.
- Company: Join Birds Eye, part of Nomad Foods, a leading frozen food company.
- Benefits: Competitive salary, car allowance, up to 25% bonus, and excellent benefits package.
- Other info: Empowerment culture with opportunities for personal and professional growth.
- Why this job: Make a real impact in a dynamic environment with growth potential.
- Qualifications: Proven experience in Shopper Marketing, strong leadership, and budget management skills.
The predicted salary is between 60000 - 75000 £ per year.
Leeds/Woking based with Hybrid working model. Competitive salary, Car allowance, up to 25% bonus and excellent benefits package.
We have an exciting opportunity for a Shopper Marketing Controller to join Birds Eye, part of Nomad Foods. In this role, you will be responsible for shaping and executing the Shopper Marketing strategy to drive conversion across the Frozen category and into our iconic brands. You will lead high-impact shopper programmes that deliver strong ROI, while evolving our approach to retail activation and retail media in line with market advancements. Working closely with Sales, Marketing, Category and external partners, you will ensure the shopper is at the heart of our plans, delivering standout retail execution today while shaping the future of Shopper Marketing for Birds Eye.
Responsibilities
- Develop and deliver a clear Shopper Marketing strategy and vision that drives conversion and wins with shoppers.
- Own and manage the Shopper Marketing investment plan, including responsibility for a £7m annual budget.
- Act as a core business partner during Annual Planning, ensuring shopper insights are embedded across brand and customer plans.
- Collaborate with senior marketing leaders to build shopper strategies that support brand campaigns and conversion at point of purchase.
- Lead the evolution of Shopper Marketing capabilities, including Retail Media Networks and new activation opportunities.
- Ensure brilliant execution in-store and across channels, proving and improving ROI on all investments.
- Build tailored shopper programmes for key customers, aligning brand plans to unlock best-in-class retail execution.
- Develop strong strategic, non-commercial relationships with key retail partners and negotiate effective Joint Marketing Plans.
- Deliver post-campaign evaluation, sharing learnings to continuously improve future plans.
- Lead, coach and develop a high-performing Shopper Marketing team, creating a culture of empowerment, accountability and innovation.
- Act as capability lead for Ireland, ensuring consistency of approach, best practice sharing and talent development across the cluster.
About you
We’re looking for a Shopper Marketing leader with strong commercial acumen and the credibility to lead with authority in a complex, matrix organisation. You will be confident setting and holding agenda, even when faced with conflicting priorities, and comfortable influencing senior stakeholders across Sales and Marketing. You will bring deep shopper marketing expertise, a strong understanding of retailer dynamics, and an investor mindset when managing budgets and spend. Collaboration will be a key strength, alongside a passion for delivering results and building high-performing teams.
To be successful in this role, you will have:
- A proven track record within Shopper Marketing, ideally in FMCG.
- Experience operating in a matrix organisation within the grocery retail environment.
- Strong people leadership experience (minimum two direct reports previously).
- Demonstrable budget ownership and ROI delivery.
- Experience managing external agencies and partners.
- The ability to translate shopper insight into practical, high-impact retail execution.
What we can offer you
We’re on an exceptional adventure and offer a truly purpose led career and we aim to empower each employee and promote their personal growth all the while ensuring business needs are met now and into the future. An ambitious employer with recognized brands and growth potential. A culture where you’re part of a team, where you feel encouraged to make a difference. The potential to progress your career across different areas of the Nomad Foods Group.
Who are we
NOMAD - Headquartered in the UK, with revenues of €3.2 billion and operations in 22 key markets, Nomad Foods is Europe's leading frozen food company. We are a young company, founded only eight years ago, and built around a number of iconic brands (including Birds Eye, Findus and iglo and more recently Ledo and Frikom) that invented the frozen category 100 years ago and continue to set the bar for great taste, nutrition, convenience and affordability. Across everything we do, we are guided by our Purpose - Serving the World with Better Food - and how we can make a positive impact on our Performance, People and the Planet. At Nomad Foods we're proud to represent the world we serve by hiring diverse talent. Our inclusive culture is all about what we can achieve together.
Shopper Marketing Controller employer: Birds Eye Foodservice
Contact Detail:
Birds Eye Foodservice Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper Marketing Controller
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Birds Eye and understanding their Shopper Marketing strategy. Show us that you’re not just another candidate; demonstrate your passion for the brand and how you can contribute to their goals.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Shopper Marketing Controller. Highlight your achievements and how they relate to driving conversion and ROI.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in joining the team at Birds Eye.
We think you need these skills to ace Shopper Marketing Controller
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Shopper Marketing Controller role. Highlight your experience in shopper marketing, budget management, and team leadership. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can contribute to our mission at Birds Eye. Be sure to mention any relevant achievements that demonstrate your expertise.
Showcase Your Collaboration Skills: Since this role involves working closely with various teams, make sure to highlight your collaboration skills in your application. Share examples of how you've successfully partnered with others to achieve great results in previous roles.
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands. Good luck!
How to prepare for a job interview at Birds Eye Foodservice
✨Know Your Shopper Marketing Inside Out
Before the interview, dive deep into the specifics of shopper marketing, especially within the FMCG sector. Familiarise yourself with Birds Eye's current strategies and how they align with market trends. This will help you speak confidently about how you can contribute to their goals.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading teams and managing budgets. Be ready to discuss how you've developed high-performing teams in the past and how you plan to do the same at Birds Eye. They want to see your people leadership experience in action!
✨Understand Retail Dynamics
Brush up on your knowledge of retail dynamics and how they impact shopper behaviour. Be prepared to discuss how you would leverage shopper insights to create impactful retail executions. This shows you’re not just a marketer but someone who understands the entire shopping journey.
✨Prepare for Collaboration Questions
Since collaboration is key in this role, think of instances where you've successfully worked with cross-functional teams. Be ready to share how you’ve influenced senior stakeholders and navigated conflicting priorities. This will demonstrate your ability to thrive in a matrix organisation.