At a Glance
- Tasks: Shape and execute Shopper Marketing strategies to drive conversion for iconic brands.
- Company: Join Birds Eye, part of Nomad Foods, a leading frozen food company.
- Benefits: Competitive salary, car allowance, up to 25% bonus, and excellent benefits package.
- Other info: Empowerment, innovation, and collaboration are at the heart of our culture.
- Why this job: Make a real impact in a dynamic environment with growth potential.
- Qualifications: Proven experience in Shopper Marketing, strong leadership, and budget management skills.
The predicted salary is between 60000 - 75000 € per year.
Leeds/Woking based with Hybrid working model. Competitive salary, Car allowance, up to 25% bonus and excellent benefits package.
We have an exciting opportunity for a Shopper Marketing Controller to join Birds Eye, part of Nomad Foods. In this role, you will be responsible for shaping and executing the Shopper Marketing strategy to drive conversion across the Frozen category and into our iconic brands. You will lead high-impact shopper programmes that deliver strong ROI, while evolving our approach to retail activation and retail media in line with market advancements. Working closely with Sales, Marketing, Category and external partners, you will ensure the shopper is at the heart of our plans, delivering standout retail execution today while shaping the future of Shopper Marketing for Birds Eye.
Responsibilities
- Develop and deliver a clear Shopper Marketing strategy and vision that drives conversion and wins with shoppers.
- Own and manage the Shopper Marketing investment plan, including responsibility for a £7m annual budget.
- Act as a core business partner during Annual Planning, ensuring shopper insights are embedded across brand and customer plans.
- Collaborate with senior marketing leaders to build shopper strategies that support brand campaigns and conversion at point of purchase.
- Lead the evolution of Shopper Marketing capabilities, including Retail Media Networks and new activation opportunities.
- Ensure brilliant execution in-store and across channels, proving and improving ROI on all investments.
- Build tailored shopper programmes for key customers, aligning brand plans to unlock best-in-class retail execution.
- Develop strong strategic, non-commercial relationships with key retail partners and negotiate effective Joint Marketing Plans.
- Deliver post-campaign evaluation, sharing learnings to continuously improve future plans.
- Lead, coach and develop a high-performing Shopper Marketing team, creating a culture of empowerment, accountability and innovation.
- Act as capability lead for Ireland, ensuring consistency of approach, best practice sharing and talent development across the cluster.
About you
We’re looking for a Shopper Marketing leader with strong commercial acumen and the credibility to lead with authority in a complex, matrix organisation. You will be confident setting and holding agenda, even when faced with conflicting priorities, and comfortable influencing senior stakeholders across Sales and Marketing. You will bring deep shopper marketing expertise, a strong understanding of retailer dynamics, and an investor mindset when managing budgets and spend. Collaboration will be a key strength, alongside a passion for delivering results and building high-performing teams.
To be successful in this role, you will have:
- A proven track record within Shopper Marketing, ideally in FMCG.
- Experience operating in a matrix organisation within the grocery retail environment.
- Strong people leadership experience (minimum two direct reports previously).
- Demonstrable budget ownership and ROI delivery.
- Experience managing external agencies and partners.
- The ability to translate shopper insight into practical, high-impact retail execution.
What we can offer you
We’re on an exceptional adventure and offer a truly purpose led career and we aim to empower each employee and promote their personal growth all the while ensuring business needs are met now and into the future.
- An ambitious employer with recognized brands and growth potential.
- A culture where you're part of a team, where you feel encouraged to make a difference.
- The potential to progress your career across different areas of the Nomad Foods Group.
Who are we
NOMAD - Headquartered in the UK, with revenues of €3.2 billion and operations in 22 key markets, Nomad Foods is Europe's leading frozen food company. We are a young company, founded only eight years ago, and built around a number of iconic brands (including Birds Eye, Findus and iglo and more recently Ledo and Frikom) that invented the frozen category 100 years ago and continue to set the bar for great taste, nutrition, convenience and affordability. Across everything we do, we are guided by our Purpose - Serving the World with Better Food - and how we can make a positive impact on our Performance, People and the Planet. At Nomad Foods we're proud to represent the world we serve by hiring diverse talent. Our inclusive culture is all about what we can achieve together.
Shopper Marketing Controller in Leeds employer: Birds Eye Foodservice
At Birds Eye, part of Nomad Foods, we pride ourselves on being an exceptional employer that champions personal growth and a collaborative work culture. With a competitive salary, generous benefits, and a commitment to empowering our employees, we foster an environment where innovation thrives and career progression is encouraged across our dynamic organisation. Join us in Leeds or Woking and be part of a purpose-driven team dedicated to making a positive impact in the frozen food industry.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing Controller in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Birds Eye or Nomad Foods. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research Birds Eye’s recent campaigns and their approach to shopper marketing. Show us you’re not just another candidate but someone who’s genuinely interested in what we do.
✨Tip Number 3
Practice makes perfect! Get a friend to do a mock interview with you. Focus on articulating your experience in shopper marketing and how it aligns with our goals at Birds Eye. Confidence is key!
✨Tip Number 4
Don’t forget to follow up! After your interview, shoot us a quick thank-you email. It shows your enthusiasm and keeps you fresh in our minds as we make our decision.
We think you need these skills to ace Shopper Marketing Controller in Leeds
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Shopper Marketing Controller role. Highlight your experience in shopper marketing and how it aligns with our goals at Birds Eye. We want to see how you can drive conversion and deliver standout retail execution!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use specific examples of how you've managed budgets, led teams, or executed high-impact shopper programmes. We love seeing quantifiable results that demonstrate your impact.
Be Authentic:Let your personality shine through in your application. We’re looking for someone who can lead with authority and collaborate effectively. Share your passion for shopper marketing and how you’ve built strong relationships in previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team at Birds Eye!
How to prepare for a job interview at Birds Eye Foodservice
✨Know Your Shopper Marketing Inside Out
Before the interview, dive deep into the latest trends in shopper marketing, especially within the FMCG sector. Be ready to discuss how you can shape and execute a strategy that drives conversion for Birds Eye's iconic brands.
✨Showcase Your Budget Management Skills
Since you'll be managing a £7m annual budget, come prepared with examples of how you've successfully handled budgets in the past. Highlight your ROI delivery and any innovative strategies you've implemented to maximise spend.
✨Demonstrate Your Leadership Style
With a focus on building high-performing teams, be ready to share your leadership experiences. Discuss how you've coached and developed team members, and how you foster a culture of empowerment and accountability.
✨Prepare for Collaboration Scenarios
As this role requires working closely with various departments, think of specific instances where you've collaborated with sales, marketing, or external partners. Be ready to explain how you ensured shopper insights were embedded in brand plans and how you navigated conflicting priorities.
