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- Tasks: Lead go-to-market strategies and craft compelling product messaging for healthcare tech.
- Company: Rapidly growing home healthcare tech company in Greater London.
- Benefits: Hybrid working, competitive salary, and generous benefits.
- Why this job: Shape the future of care tech and make a real difference in people's lives.
- Qualifications: Experience in B2B SaaS, storytelling, and building relationships with senior stakeholders.
The predicted salary is between 42000 - 84000 £ per year.
A rapidly growing home healthcare tech company in Greater London is seeking a Product Marketing Lead to drive the go-to-market strategy and product messaging. This role combines strategic oversight with hands-on execution, requiring a strong ability to translate customer insights into impactful marketing strategies.
Ideal candidates will have experience in B2B SaaS, storytelling, and relationship building with senior stakeholders. The position offers hybrid working, competitive salary, and generous benefits.
Product Marketing Lead: Shape Go-To-Market for Care Tech employer: Birdie
Contact Detail:
Birdie Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Lead: Shape Go-To-Market for Care Tech
✨Tip Number 1
Network like a pro! Reach out to people in the healthcare tech space, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to speak with potential employers, weave in examples of how you've successfully translated customer insights into marketing strategies. This will demonstrate your fit for the Product Marketing Lead role.
✨Tip Number 3
Prepare for interviews by researching the company’s products and their go-to-market strategies. Bring fresh ideas to the table that align with their vision, showing that you’re not just a candidate but a potential game-changer.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Product Marketing Lead: Shape Go-To-Market for Care Tech
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Product Marketing Lead. Highlight your experience in B2B SaaS and any relevant storytelling skills that show how you can drive our go-to-market strategy.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of how you've translated customer insights into marketing strategies, and don’t forget to showcase your relationship-building skills with senior stakeholders.
Showcase Your Passion for Care Tech: We want to see your enthusiasm for the home healthcare tech industry! Mention any relevant projects or experiences that demonstrate your commitment to improving care through technology.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Birdie
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the company's products and how they fit into the home healthcare tech landscape. Be ready to discuss how you would shape the go-to-market strategy and product messaging based on customer insights.
✨Showcase Your Storytelling Skills
Prepare examples of how you've successfully used storytelling in your previous roles. This could be through case studies or campaigns that resonated with customers. Highlight how these experiences can translate into impactful marketing strategies for the company.
✨Build Rapport with Stakeholders
Demonstrate your relationship-building skills by discussing past experiences where you engaged with senior stakeholders. Share specific examples of how you navigated those relationships to drive successful outcomes, as this will be crucial for the role.
✨Be Ready for Scenario Questions
Expect scenario-based questions that assess your strategic thinking and execution capabilities. Prepare to discuss how you would approach a new product launch or respond to market changes, showcasing your ability to adapt and innovate in a fast-paced environment.
