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- Tasks: Drive go-to-market strategies and lead impactful marketing campaigns.
- Company: Leading tech company in the UK with a focus on innovation.
- Benefits: Competitive salary, flexible working, and family-first policies.
- Why this job: Shape the future of care tech and make a real impact.
- Qualifications: Strong storytelling skills and experience in B2B marketing.
- Other info: Collaborative environment with opportunities for personal growth.
The predicted salary is between 36000 - 60000 £ per year.
A leading tech company in the UK is seeking a Product Marketing Lead to drive the go-to-market strategy and oversee messaging for all its products. You will gather customer insights, lead impactful campaigns, and collaborate with various teams to ensure success.
Ideal candidates will have excellent storytelling skills and a proven track record in B2B marketing.
The role offers a competitive salary and generous perks including flexible working and family-first policies.
Product Marketing Lead: Shape Care Tech Growth employer: Birdie
Contact Detail:
Birdie Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Lead: Shape Care Tech Growth
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to chat with potential employers, share your past successes in a way that highlights your impact. Make them see how you can drive their go-to-market strategy.
✨Tip Number 3
Prepare for interviews by researching the company’s products and recent campaigns. Bring insights and ideas to the table that show you’re not just interested, but ready to contribute to their growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Product Marketing Lead: Shape Care Tech Growth
Some tips for your application 🫡
Show Off Your Storytelling Skills: Since storytelling is key for this role, make sure your application reflects your ability to craft compelling narratives. Use examples from your past experiences that highlight how you've successfully communicated product value.
Tailor Your Application: Don’t just send a generic CV and cover letter! Tailor your application to the specific requirements of the Product Marketing Lead position. Highlight your B2B marketing experience and any relevant campaigns you've led.
Highlight Customer Insights: We want to see how you gather and utilise customer insights. Include specific instances where your understanding of customer needs has driven successful marketing strategies or campaigns.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Birdie
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the company's products and their market positioning. Familiarise yourself with their go-to-market strategies and be ready to discuss how you can enhance their messaging and campaigns.
✨Showcase Your Storytelling Skills
As a Product Marketing Lead, storytelling is key. Prepare examples of how you've successfully communicated product value in previous roles. Be ready to share specific campaigns where your narrative made a significant impact on customer engagement.
✨Demonstrate Customer Insight Gathering
Highlight your experience in gathering and analysing customer insights. Discuss methods you've used to understand customer needs and how those insights shaped your marketing strategies. This will show your potential employer that you can drive impactful campaigns.
✨Collaborate Like a Pro
This role requires collaboration across various teams. Prepare to discuss how you've worked with sales, product development, and other departments in the past. Share specific examples of successful teamwork that led to achieving marketing goals.
