Product Marketing Lead

At Birdie, we’re reimagining care for older adults. We’re building the technology that powers the future of home healthcare, empowering care teams with tools to deliver better, more dignified care, and enabling older people to thrive in their own homes for longer. Our all‑in‑one solution powers millions of care visits every month, equipping care providers with the tools they need to deliver exceptional, efficient care. We’re scaling fast, but staying true to our purpose. That’s why we’re proud to be a B Corp, using business as a force for good. Founded in 2017, Birdie is backed by world‑class investors and recognized as one of the fastest‑growing tech companies in the UK.

Your mission as a Product Marketing Lead is to cover all four aspects of the discipline: Ambassador, Strategist, Storyteller, and Evangelist.

• Ambassador – voice of the customer, gathering and systematising insights to drive strategy.
• Strategist – owning the go‑to‑market strategy for the platform and its features.
• Storyteller – owning positioning and messaging for all elements of the offering.
• Evangelist – enabling others to tell the story internally and externally, quantifying impact.

How you will contribute:

• Own positioning and messaging for Birdie and all products.
• Lead go‑to‑market strategy for all Birdie products and initiatives.
• Own voice of the customer programme, gathering and systematising insights.
• Lead a customer impact programme, evidencing value through case studies and metrics.
• Run training and enablement programmes with Commercial teams.
• Be a regular expert voice in Marketing communications, speaking on webinars and event content.

You’ll thrive here if…

• Fantastic storytelling skills, translating complex B2B SaaS products into clear messaging frameworks.
• Excited by pace, delivering impactful work rapidly and managing multiple streams.
• Happy to get stuck in—building strategy and executing content, tailoring messaging for different channels.
• Experience building go‑to‑market campaigns that deliver measurable revenue growth.
• Built trusted relationships with senior stakeholders using data and logic.
• Prioritise knowing your customer, with experience building quantitative and qualitative research methodologies.
• Developed and executed training materials and sales enablement programs for Customer Success, Sales and Marketing.

What you’ll get from us:

• Competitive base salary reviewed against benchmarks annually.
• Generous stock options.
• Bi‑annual performance cycles with individual compensation reviews.

Learning & Growth:

• Annual personal learning budget and access to training, coaching and mentorship.
• Time and space for growth—set your development goals; we back them.

Flexible Working:

• Hybrid working—2–3 days per week in our London HQ.
• Budget to set up your home workspace.
• Regular in‑person meetups, socials and off‑sites.

Time Off:

• 33 days holiday (25 days + public holidays).
• Extra day off on your birthday.
• Company shutdown between Christmas and New Year.
• 2 volunteering days each year.

Family‑first Policies:

• Industry‑leading paid primary and secondary caregiver leave.
• 5 paid days for fertility treatments.
• Private health insurance with AXA.
• Wellbeing perks via Happl.

Other Perks:

• Cycle to work scheme.
• 4% employer pension contribution when you contribute 5% (UK).
• Human, radically transparent culture.

We’re committed to building a diverse team and inclusive culture, giving everyone a fair chance regardless of background, identity or lived experience. Need adjustments or support during the application process? Let us know—we’re here to help. Ready to build the future of care? Apply now. Be part of something that matters.