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- Tasks: Lead the go-to-market strategy and craft compelling product messaging for healthcare tech.
- Company: Rapidly growing home healthcare tech company in Greater London.
- Benefits: Hybrid working, competitive salary, and generous benefits.
- Why this job: Shape impactful marketing strategies and connect with senior stakeholders in a dynamic industry.
- Qualifications: Experience in B2B SaaS, storytelling, and relationship building.
- Other info: Exciting opportunity to drive innovation in the healthcare sector.
The predicted salary is between 42000 - 84000 £ per year.
A rapidly growing home healthcare tech company in Greater London is seeking a Product Marketing Lead to drive the go-to-market strategy and product messaging. This role combines strategic oversight with hands-on execution, requiring a strong ability to translate customer insights into impactful marketing strategies.
Ideal candidates will have experience in B2B SaaS, storytelling, and relationship building with senior stakeholders.
The position offers hybrid working, competitive salary, and generous benefits.
Product Marketing Lead: Shape Go-To-Market for Care Tech in London employer: Birdie
Contact Detail:
Birdie Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Lead: Shape Go-To-Market for Care Tech in London
✨Tip Number 1
Network like a pro! Reach out to people in the healthcare tech space, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to speak with potential employers, share how you've successfully translated customer insights into marketing strategies. Make it relatable and engaging!
✨Tip Number 3
Prepare for interviews by researching the company’s products and their go-to-market strategies. Bring your ideas to the table; they’ll love hearing your thoughts on how to enhance their messaging!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who can drive our mission forward. Your next big opportunity could be just a click away!
We think you need these skills to ace Product Marketing Lead: Shape Go-To-Market for Care Tech in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Product Marketing Lead. Highlight your experience in B2B SaaS and any relevant storytelling skills that align with our needs.
Craft a Compelling Cover Letter: Use your cover letter to showcase how you can drive go-to-market strategies. Share specific examples of how you've translated customer insights into successful marketing campaigns.
Showcase Relationship Building Skills: We want to see how you've built relationships with senior stakeholders in the past. Include anecdotes that demonstrate your ability to connect and collaborate effectively.
Apply Through Our Website: For the best chance of success, make sure to apply through our website. It helps us keep track of your application and ensures it gets the attention it deserves!
How to prepare for a job interview at Birdie
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the company's products and how they fit into the home healthcare tech landscape. Be ready to discuss how you would shape the go-to-market strategy and product messaging based on customer insights.
✨Showcase Your Storytelling Skills
Prepare examples of how you've successfully used storytelling in your previous roles. This could be through case studies or campaigns that resonated with customers. Highlight how these experiences can translate into impactful marketing strategies for the company.
✨Build Rapport with Stakeholders
Demonstrate your relationship-building skills by discussing past experiences where you engaged with senior stakeholders. Share specific examples of how you navigated those relationships to drive successful outcomes, as this will be crucial for the role.
✨Be Ready for Strategic Questions
Expect questions that assess your strategic thinking and execution capabilities. Prepare to discuss how you would approach market analysis, competitive positioning, and customer segmentation. Show them you can think critically and act decisively.
