Product Marketing Lead: Shape Care Tech Growth in London
Product Marketing Lead: Shape Care Tech Growth

Product Marketing Lead: Shape Care Tech Growth in London

London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive go-to-market strategies and lead impactful marketing campaigns.
  • Company: Leading tech company in the UK with a focus on innovation.
  • Benefits: Competitive salary, flexible working, and family-first policies.
  • Why this job: Shape the future of care tech and make a real impact.
  • Qualifications: Proven B2B marketing experience and excellent storytelling skills.
  • Other info: Collaborative environment with opportunities for growth.

The predicted salary is between 36000 - 60000 £ per year.

A leading tech company in the UK is seeking a Product Marketing Lead to drive the go-to-market strategy and oversee messaging for all its products. You will gather customer insights, lead impactful campaigns, and collaborate with various teams to ensure success.

Ideal candidates will have excellent storytelling skills and a proven track record in B2B marketing.

The role offers a competitive salary and generous perks including flexible working and family-first policies.

Product Marketing Lead: Shape Care Tech Growth in London employer: Birdie

As a leading tech company in the UK, we pride ourselves on fostering a dynamic work culture that prioritises innovation and collaboration. Our commitment to employee growth is reflected in our comprehensive training programmes and mentorship opportunities, ensuring that you can thrive in your role as Product Marketing Lead. With flexible working arrangements and family-first policies, we create an environment where you can balance your professional ambitions with personal commitments.
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Contact Detail:

Birdie Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Product Marketing Lead: Shape Care Tech Growth in London

✨Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how valuable personal connections can be in landing that Product Marketing Lead role.

✨Tip Number 2

Show off your storytelling skills! Prepare a portfolio or case studies that highlight your past campaigns and successes. We want to see how you’ve driven growth and engaged customers in your previous roles.

✨Tip Number 3

Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like us at StudySmarter, and express your interest in potential opportunities. You never know what might come up!

✨Tip Number 4

Prepare for interviews by researching the company’s products and market position. We love candidates who come in with insights and ideas on how to improve our go-to-market strategies. Show us you’re ready to make an impact!

We think you need these skills to ace Product Marketing Lead: Shape Care Tech Growth in London

Go-to-Market Strategy
Customer Insights Gathering
Campaign Management
Collaboration Skills
Storytelling Skills
B2B Marketing
Messaging Development
Impactful Communication

Some tips for your application 🫡

Show Off Your Storytelling Skills: We want to see your storytelling prowess shine through in your application. Use engaging language and examples that highlight your experience in B2B marketing, especially how you've crafted compelling narratives for products.

Tailor Your Application: Make sure to customise your CV and cover letter to align with the job description. We love it when candidates show they understand our mission and how their skills can drive our go-to-market strategy.

Highlight Your Campaign Successes: Don’t hold back on sharing your past campaign successes! We’re looking for someone who can lead impactful campaigns, so include metrics and outcomes that demonstrate your ability to drive results.

Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure you’re considered for this exciting role!

How to prepare for a job interview at Birdie

✨Know Your Product Inside Out

Before the interview, make sure you thoroughly understand the company's products and their market positioning. Familiarise yourself with their go-to-market strategies and be ready to discuss how you can enhance them with your own insights.

✨Showcase Your Storytelling Skills

As a Product Marketing Lead, storytelling is key. Prepare examples of how you've successfully communicated product value in previous roles. Think about campaigns you've led and how you engaged customers through compelling narratives.

✨Prepare for Collaborative Scenarios

This role involves working with various teams, so be ready to discuss your experience in cross-functional collaboration. Have specific examples of how you've worked with sales, product development, or customer support to drive successful marketing initiatives.

✨Gather Customer Insights

Demonstrate your ability to gather and analyse customer insights. Be prepared to talk about methods you've used to understand customer needs and how those insights have shaped your marketing strategies in the past.

Product Marketing Lead: Shape Care Tech Growth in London
Birdie
Location: London

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