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For Companies At a Glance
- Tasks: Lead product marketing strategies and create compelling messaging for innovative healthcare solutions.
- Company: Join Birdie, a fast-growing tech company transforming home healthcare for older adults.
- Benefits: Competitive salary, stock options, flexible working, and generous holiday allowance.
- Why this job: Make a real impact in the future of care while working in a supportive environment.
- Qualifications: Strong storytelling skills and experience in go-to-market campaigns.
- Other info: Embrace a culture of transparency and inclusivity with excellent growth opportunities.
The predicted salary is between 83000 - 92000 ÂŁ per year.
At Birdie, we are reimagining care for older adults. We are building the technology that powers the future of home healthcare, empowering care teams with tools to deliver better, more dignified care, and enabling older people to thrive in their own homes for longer. Our allâinâone solution powers millions of care visits every month, equipping care providers with the tools they need to deliver exceptional, efficient care.
We are scaling fast, but staying true to our purpose. That is why we are proud to be a B Corp, using business as a force for good. Founded in 2017, Birdie is backed by worldâclass investors and recognised as one of the fastestâgrowing tech companies in the UK.
Mission
Your mission as a Product Marketing Lead is to cover all four aspects of the discipline:
- Ambassador â voice of the customer, gathering and systematising insights to drive strategy.
- Strategist â owning the goâtoâmarket strategy for the platform and its features.
- Storyteller â owning positioning and messaging for all elements of the offering.
- Evangelist â enabling others to tell the story internally and externally, quantifying impact.
How you will contribute
- Own positioning and messaging for Birdie and all products.
- Lead goâtoâmarket strategy for all Birdie products and initiatives.
- Own voice of the customer programme, gathering and systematising insights.
- Lead a customer impact programme, evidencing value through case studies and metrics.
- Run training and enablement programmes with Commercial teams.
- Be a regular expert voice in Marketing communications, speaking on webinars and event content.
You will thrive here if...
- Fantastic storytelling skills, translating complex B2B SaaS products into clear messaging frameworks.
- Excited by pace, delivering impactful work rapidly and managing multiple streams.
- Happy to get stuck inâbuilding strategy and executing content, tailoring messaging for different channels.
- Experience building goâtoâmarket campaigns that deliver measurable revenue growth.
- Built trusted relationships with senior stakeholders using data and logic.
- Prioritise knowing your customer, with experience building quantitative and qualitative research methodologies.
- Developed and executed training materials and sales enablement programs for Customer Success, Sales and Marketing.
What you will get from us
We believe people do their best work when they are supported, trusted and inspired.
- Compensation - Competitive base salary reviewed against benchmarks annually. Generous stock options. Biâannual performance cycles with individual compensation reviews.
- Learning & Growth - Annual personal learning budget and access to training, coaching and mentorship. Time and space for growthâset your development goals; we back them.
- Flexible Working - Hybrid workingâ2â3 days per week in our London HQ. Budget to set up your home workspace. Regular inâperson meetups, socials and offâsites.
- Time Off - 33 days holiday (25 days + public holidays). Extra day off on your birthday. Company shutdown between Christmas and New Year. 2 volunteering days each year.
- Familyâfirst Policies - Industryâleading paid primary and secondary caregiver leave. 5 paid days for fertility treatments. Private health insurance with AXA. Wellbeing perks via Happl.
- Other Perks - Cycle to work scheme. 4% employer pension contribution when you contribute 5% (UK). Human, radically transparent culture.
Equal Opportunities Statement
We are committed to building a diverse team and inclusive culture, giving everyone a fair chance regardless of background, identity or lived experience. Need adjustments or support during the application process? Let us knowâwe are here to help.
Ready to build the future of care? Apply now. Be part of something that matters.
Product Marketing Lead in London employer: Birdie
Contact Detail:
Birdie Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Product Marketing Lead in London
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Birdie. A friendly chat can open doors and give you insights that a job description just can't.
â¨Tip Number 2
Show off your storytelling skills! Prepare a few examples of how you've successfully communicated complex ideas in the past. This will resonate well with Birdie's focus on clear messaging.
â¨Tip Number 3
Be ready to discuss your go-to-market strategies. Birdie is looking for someone who can hit the ground running, so come armed with specific campaigns you've led and their outcomes.
â¨Tip Number 4
Don't forget to apply through our website! Itâs the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Product Marketing Lead in London
Some tips for your application đŤĄ
Show Your Passion for Care: When writing your application, let your passion for improving care for older adults shine through. We want to see how you connect with our mission and how your experience aligns with our goals.
Be a Storyteller: As a Product Marketing Lead, storytelling is key! Use your application to demonstrate your ability to translate complex ideas into clear, engaging messages. Share examples of how you've done this in the past.
Highlight Your Strategic Mindset: Weâre looking for someone who can own go-to-market strategies. In your application, showcase your strategic thinking by discussing previous campaigns you've led and the measurable impact they had.
Tailor Your Application: Make sure to tailor your application specifically for Birdie. Mention how your skills as an ambassador, strategist, storyteller, and evangelist fit into our vision. And remember, apply through our website for the best chance!
How to prepare for a job interview at Birdie
â¨Know Your Audience
Before the interview, research Birdie and its mission. Understand their approach to home healthcare and how they empower care teams. This will help you tailor your responses and show that you're genuinely interested in their work.
â¨Showcase Your Storytelling Skills
As a Product Marketing Lead, storytelling is key. Prepare examples of how you've translated complex products into clear messaging. Be ready to discuss your experience with go-to-market strategies and how you've effectively communicated value to customers.
â¨Prepare for Data-Driven Discussions
Birdie values data and logic in decision-making. Bring examples of how you've used quantitative and qualitative research methodologies in past roles. Be prepared to discuss metrics that demonstrate the impact of your marketing strategies.
â¨Engage with Questions
Interviews are a two-way street. Prepare thoughtful questions about Birdie's culture, their current challenges in the market, and how they measure success. This shows your enthusiasm and helps you assess if the company aligns with your values.
