Growth Marketing Manager

About Birdie

Birdie is the leading home healthcare technology platform that aims to radically transform the lives of older adults. Its all-in-one solution supports around 4.8 million care visits every month, equipping care providers with the tools they need to deliver better quality care and improve efficiency across most day-to-day operations. This enables us to collect over 1.5 billion data points on care recipient wellbeing each year, making Birdie the holder of the largest structured community healthcare dataset in Europe. Birdie was founded in 2017, a B-Corp certified company that leverages technology to reimagine home care. With a total raise to date of $55M, we secured our Series B funding in 2022 led by Sofina, Omers, and Index Ventures, fuelling our mission to transform care. Recognised for its innovation and impact, we have received numerous accolades, including ranking 6th in the 2023 Deloitte UK Technology Fast 50 and 21st in Deloitte's EMEA Technology Fast 500 in 2024. We joined Tech Nation's prestigious Future Fifty 2024 cohort and was featured in the Sifted 100 list of fastest-growing UK & Ireland startups in 2024. Furthermore, Birdie was named an NHS England Assured Supplier for Digital Social Care Records in 2023 and won the Innovative Solutions in Home Care Award at the 2024 Leaders in Care Awards.

Your mission:

Birdie is seeking a motivated, data-driven Growth Marketing Manager to join our Marketing team. Your mission will be to unlock new growth motions and drive pipeline creation within our ideal customer profile (ICP). If you're a 'builder' who loves getting technical, has an equal love of marketing and empathy for audiences, and thrives on experimentation in both online and offline worlds, then this one is for you.

How you will contribute:

• Campaign Execution & Optimisation: Execute and optimise marketing campaigns across multiple channels including SEO, email marketing, paid search and paid social, with a relentless focus on driving quality pipeline from our ICP.
• Marketing Automation Leadership: As our resident marketing operations expert, you'll lead on building and optimising marketing automation processes. You'll constantly question whether tasks can be automated and document processes clearly for the team.
• Experimentation & Creative Measurement: Design and execute tests across different channels with a hypothesis-driven approach. You'll work with stakeholders to establish success metrics and bring the organisation along with your findings.
• Data Analysis & Insights: Use marketing analytics to measure campaign performance and derive actionable insights. You'll be comfortable digging into tools like Google Analytics, Looker, and HubSpot to find the truth, balancing quantitative analysis with qualitative insights when hard data is scarce.
• Online & Offline Collaboration: Work closely with our Events Manager to bring growth innovation to the offline world. You'll also collaborate with Content and Community, Product Marketing, Sales Development and Sales teams to develop effective multi-touch customer journeys that blend online and offline touch points.
• AI & Tool Innovation: Stay curious about new tools, especially AI, and actively test multiple models including Claude, Perplexity, ChatGPT and Gemini.
• Metric-Driven Decision Making: Focus on hitting targets whilst being hyper aware of downstream impacts.

Role Requirements:

• Marketing Experience: 3+ years of experience in B2B digital marketing, preferably in SaaS or tech industries, with a track record of testing new initiatives and driving growth.
• Growth Mindset: Demonstrated curiosity and drive to test new approaches.
• Channel Expertise: Strong working knowledge of digital marketing channels (email marketing, SEO, paid search and social) with experience building customer journeys that blend online and offline touch points.
• Technical & Analytical Skills: Confident with marketing automation platforms, AI tools, CRM and CMS systems.
• Communication & Collaboration: Excellent communication skills with the ability to bring the organisation along with your findings and proactively communicate the impact of marketing decisions.

What makes this role exciting:

This is a fun and challenging role because much of our market is hard to reach online, so you'll need to blend online with offline skills and get creative with your approach. You'll work alongside an Events Manager, bringing growth skills to the offline world and meeting people at events who are doing amazing things for the home care industry. The impact you'll have is helping Birdie unlock new growth motions and increase our rate of pipeline creation within our ICP.

What are the benefits?

• Compensation: Our salary packages are competitive, the role is £55k - £60k. We also grant generous stock options to any permanent employee at the end of the probation period.
• Location: This role will need to be based in the UK.
• L&D budget: You'll have an annual personal development budget to put towards books, courses, trainings and conferences; continuous coaching within the team and with external experts.
• Work From Home budget: You’ll have access to a WFH equipment budget to ensure you have what you need.
• Paid time off: We offer 33 days of holiday (inclusive of bank holidays) and close between Christmas and New Years outside of this.
• Birdie giving days: Birdie will pay you for 2 days of volunteering each year.
• Sabbaticals: After 4 years you can choose to take a sabbatical of up to 3 months.
• Private health insurance & Gym and wellbeing discounts: Comprehensive health insurance with AXA that covers many physical and mental health costs.
• Cycle to work scheme: Birdie will buy a bike up-front and you can salary sacrifice to pay-off over the next 12-36 months.
• Parental Leave: Highly favourable parental leave policy.
• Fertility Leave: Birdie recognises the emotional and physical challenges of fertility treatment and investigations.
• Employer pension contribution: Birdie contributes 4% of your salary to your pension when you contribute 5%.
• Frequent company socials, trips and meals: We organise many socials, quarterly retreats and annual company-wide retreats.
• Exceptional culture: We see ourselves as social entrepreneurs shaping a new kind of organisation: caring, responsible yet fostering excellence.
• Diversity, Equity, Inclusion and Belonging: At Birdie, we're committed to creating an environment that promotes diversity, equity, inclusion and belonging.