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- Tasks: Lead the go-to-market strategy and craft compelling product messaging.
- Company: Rapidly growing home healthcare tech company in Greater London.
- Benefits: Hybrid working, competitive salary, and generous benefits.
- Why this job: Shape impactful marketing strategies and make a difference in healthcare tech.
- Qualifications: Experience in B2B SaaS, storytelling, and building relationships with stakeholders.
The predicted salary is between 36000 - 60000 £ per year.
A rapidly growing home healthcare tech company in Greater London is seeking a Product Marketing Lead to drive the go-to-market strategy and product messaging. This role combines strategic oversight with hands-on execution, requiring a strong ability to translate customer insights into impactful marketing strategies.
Ideal candidates will have experience in B2B SaaS, storytelling, and relationship building with senior stakeholders. The position offers hybrid working, competitive salary, and generous benefits.
Product Marketing Lead: Shape Go-To-Market For Care Tech in England employer: Birdie
Contact Detail:
Birdie Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Lead: Shape Go-To-Market For Care Tech in England
✨Tip Number 1
Network like a pro! Reach out to people in the home healthcare tech space, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to speak with potential employers, share how you've successfully translated customer insights into marketing strategies. Make it relatable and engaging!
✨Tip Number 3
Prepare for interviews by researching the company’s products and their go-to-market strategies. Bring your ideas to the table on how you could enhance their messaging and connect with senior stakeholders.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Product Marketing Lead: Shape Go-To-Market For Care Tech in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Product Marketing Lead. Highlight your experience in B2B SaaS and any relevant storytelling skills that align with our needs.
Craft a Compelling Cover Letter: Use your cover letter to showcase how you can drive go-to-market strategies. Share specific examples of how you've translated customer insights into successful marketing campaigns.
Showcase Relationship Building Skills: In your application, emphasise your ability to build relationships with senior stakeholders. We want to see how you've successfully collaborated with others to achieve common goals.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Birdie
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the company's products and how they fit into the home healthcare tech landscape. Be ready to discuss how you would shape the go-to-market strategy and what unique insights you can bring to the table.
✨Showcase Your Storytelling Skills
Prepare examples of how you've successfully used storytelling in your previous roles, especially in B2B SaaS. This is crucial for translating customer insights into compelling marketing strategies, so have a few anecdotes ready that highlight your ability to engage and persuade.
✨Build Rapport with Stakeholders
Since relationship building with senior stakeholders is key, think about how you can demonstrate your interpersonal skills during the interview. Share experiences where you've effectively collaborated with others and how you navigated challenges to achieve common goals.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the company’s vision and challenges. Inquire about their current go-to-market strategies or how they gather customer insights. This not only demonstrates your enthusiasm but also gives you valuable information to tailor your approach if you get the job.
