At a Glance
- Tasks: Design and deliver impactful training for our BDR team to boost their skills and performance.
- Company: Join Birdeye, a leading marketing platform trusted by top brands like H&R Block and Caesars Entertainment.
- Benefits: Enjoy 100% employer-paid health plans, flexible PTO, and supportive employee resource groups.
- Other info: Collaborative culture that values diversity and celebrates your successes.
- Why this job: Make a real impact in a fast-growing company while developing your sales enablement expertise.
- Qualifications: 4+ years in sales enablement or high-performing sales roles, with a passion for coaching.
The predicted salary is between 63000 - 77000 £ per year.
Why Birdeye? Birdeye is the leading agentic marketing platform for multi-location brands. Companies like H&R Block, Aspen Dental, and Caesars Entertainment use Birdeye to manage marketing across thousands of locations — from how they get found, to how they convert, to how they retain customers. Our platform replaces disconnected point tools with AI agents that execute work at the location level — responding to reviews, updating listings, publishing content, and driving conversions.
Role Overview: As BDR Enablement Specialist, you will own the full enablement lifecycle for our 50+ BDR organization. You will design modern, high-impact training programs, create and continuously refresh practical playbooks (including 10-K research-based prospecting), lead and host our flagship Flight School onboarding program, and deliver ongoing coaching and skill development that accelerates ramp time, improves meeting quality, and drives consistent pipeline contribution. This is a high-visibility, hands-on role requiring strong presence in our Dallas office three days a week (Tuesday–Thursday) to facilitate in-person training sessions, live role-plays, workshops, and team collaboration. Mondays and Fridays offer flexibility for remote work.
Responsibilities:
- Develop & Refresh Sales Playbooks: Build, iterate, and maintain high-adoption BDR playbooks covering 10-K-driven prospecting, personalized multi-channel cadences (email, LinkedIn, phone), objection handling, multi-threading, qualification frameworks, and value-based selling tailored to reputation management, customer experience, and marketing leaders.
- Own & Host Flight School Onboarding: Design, lead, and continuously improve our immersive Flight School program — a structured 4–8 week onboarding experience for all new BDR hires. Deliver live training, role-plays, shadowing, certification milestones, and real prospecting assignments to ensure new reps ramp to full productivity quickly.
- Deliver Ongoing Training & Development: Create and execute a year-round training calendar with monthly and quarterly sessions on advanced topics such as AI-assisted prospecting, conversation intelligence, modern social selling, handling reputation-risk conversations, and leveraging Birdeye tools in outreach. Incorporate micro-learning, gamification, and just-in-time modules.
- Provide Hands-On Coaching & Performance Support: Conduct 1:1 and small-group coaching sessions, call reviews, and skill assessments using conversation intelligence platforms. Deliver data-driven feedback, create targeted improvement plans, and help underperformers accelerate while enabling top performers to scale their impact.
- Collaborate Cross-Functionally: Partner closely with the Senior Director of BDR, Sales Leadership, Marketing, Product Marketing, RevOps, and Customer Success to ensure all enablement content stays current with product updates, competitive intelligence, and market dynamics.
Requirements:
- 4+ years of experience in sales enablement, BDR/SDR leadership, or high-performing outbound sales roles in SaaS/tech.
- Proven success designing and scaling onboarding programs (Flight School or equivalent) and significantly reducing ramp time for large BDR teams (30+ reps).
- Strong track record creating practical, high-adoption playbooks and training content that drive measurable results.
- Hands-on experience with modern sales tech stack: Gong/Chorus (conversation intelligence), Outreach/Salesloft/Apollo (sequencing), LinkedIn Sales Navigator, Salesforce, and AI-powered enablement/coaching tools.
- Familiarity with AI-driven enablement practices — including AI role-play simulators, personalized learning paths, and using conversation data for targeted feedback and coaching.
- Excellent facilitation and presentation skills — confident leading engaging in-person and virtual training sessions and workshops for 50+ reps.
- Data-driven mindset with the ability to translate performance insights into actionable training programs.
- Coaching-oriented leadership style and genuine passion for developing sales talent.
Preferred Qualifications:
- Bachelor’s degree or equivalent practical experience.
Why You’ll Join Us: At Birdeye, we seek to innovate and to be the #1 product in our category, which means we continually raise the bar to deliver meaningful results for ourselves and our customers. Our quality is world-class. We deliver what we commit and roll up our sleeves and get work done. Working at Birdeye means being part of a tight-knit community that helps you succeed and celebrates your wins! We find strength in diversity and inclusion, actively seek different points of view, and ask everyone to be their authentic self at all times.
Benefits:
- 100% Employer-paid benefit plans available for employees with multiple health plan options (HSA, PPO)
- Flexible PTO
- Maternity & Paternity Leave
- Employee Resource Groups - network with like-minded "Birds"
- Abundant opportunities that come with a dynamic and fast-growing organization!
Sales Enablement Specialist in London employer: Birdeye
Birdeye is an exceptional employer that fosters a vibrant and inclusive work culture, where innovation and collaboration thrive. As a BDR Enablement Specialist in our Dallas office, you'll benefit from comprehensive training programs, flexible remote work options, and a strong commitment to employee growth, all while being part of a supportive community that celebrates diversity and success.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Enablement Specialist in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Enablement Specialist at Birdeye, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Birdeye. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Enablement Specialist. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Enablement Specialist in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Birdeye:When writing your cover letter, make sure to tailor your message specifically for Birdeye. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Birdeye
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Birdeye that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Birdeye that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Birdeye’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
