At a Glance
- Tasks: Lead regional marketing strategy and drive pipeline generation across UK and EMEA.
- Company: Join Birdeye, a dynamic company expanding its footprint in Europe.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and expansion.
- Why this job: Make a real impact by shaping marketing strategies and engaging with top decision-makers.
- Qualifications: 8+ years in B2B marketing with strong leadership and execution skills.
The predicted salary is between 51750 - 63250 £ per year.
Birdeye is looking for an experienced, commercially driven Field Marketing Director – UK & EMEA to lead our regional marketing strategy, drive pipeline generation and support our expansion across Europe. As the senior marketing lead for the region, you'll be the primary point of contact for marketing, working closely with the SVP Sales & GM, EMEA, regional Sales and BDR teams, and global marketing channel managers. This is a highly hands-on role combining strategy, leadership and execution. You'll own the regional marketing plan while actively delivering campaigns, events and VIP executive experiences that build brand awareness, engage enterprise decision-makers and generate pipeline. You'll also manage and collaborate with remote and in-region marketing support teams, coordinating resources to deliver high-impact programmes across multiple markets.
What You’ll Do
- Regional Marketing Strategy & Leadership
- Own and execute the UK marketing strategy, supporting Birdeye's expansion into Ireland and wider EMEA markets.
- Act as the primary marketing partner to the SVP Sales & GM, EMEA, and regional Sales leadership.
- Develop quarterly and annual marketing plans aligned with pipeline targets and commercial priorities.
- Manage regional marketing budgets, performance and return on investment.
- Lead and coordinate remote and in-region support teams, agencies and global marketing resources.
- Balance strategic planning and leadership with hands-on campaign and event execution.
- Integrated Demand Generation & Pipeline
- Own regional marketing pipeline targets, driving measurable demand generation and revenue growth.
- Develop and execute integrated campaigns targeting enterprise and mid-market multi-location brands.
- Work closely with global channel managers across Paid Search, SEO, Email, Content, Social and Product Marketing.
- Partner with Sales and BDR teams on account-based marketing, target-account engagement and campaign follow-up.
- Localise global campaigns and product messaging for UK and European audiences.
- Analyse campaign performance and optimise marketing investment to improve pipeline contribution.
- Events, VIP Experiences & Executive Engagement
- Own the regional events and VIP experiences strategy, including conferences, trade shows, flagship events and sponsorships.
- Plan and deliver premium executive engagement programmes, including sporting hospitality, VIP experiences, exclusive dinners and C-suite networking events.
- Develop Birdeye-owned events, seminars, thought-leadership sessions and customer engagement programmes.
- Work closely with Sales and BDR teams to drive attendance from strategic accounts and senior decision-makers.
- Manage event agencies, suppliers, budgets and logistics, remaining hands-on throughout delivery.
- Measure event success through engagement, meetings, opportunities, pipeline and ROI.
- Sales Alignment & EMEA Expansion
- Build strong relationships with regional Sales leadership, Account Executives and BDR teams.
- Align marketing programmes with pipeline gaps, strategic accounts and regional growth priorities.
- Represent the regional marketing function in leadership meetings and commercial planning.
- Support expansion into priority European markets through localised campaigns, partnerships and field marketing programmes.
- Work with global marketing teams to build scalable programmes that support EMEA growth.
What We’re Looking For
We’re looking for a commercially minded marketing leader who combines strategic thinking, strong leadership and a willingness to roll up their sleeves and execute. Ideally, you’ll have:
- 8+ years of B2B marketing experience, ideally in field marketing, regional marketing or demand generation.
- Proven experience owning regional marketing strategies and delivering measurable pipeline growth.
- Strong experience in B2B SaaS, enterprise technology, MarTech or related industries.
- Experience delivering integrated campaigns across events, digital, content and account-based marketing.
- A track record of delivering high-quality B2B events, VIP experiences and C-suite engagement programmes.
- Confidence working directly with senior Sales leadership and influencing commercial strategy.
What Success Looks Like
- Pipeline growth: Delivering against regional marketing pipeline and revenue targets.
- Sales alignment: Building a strong marketing partnership with the SVP Sales & GM, EMEA, and regional commercial teams.
- Marketing execution: Delivering effective integrated campaigns, events and VIP experiences that generate measurable business impact.
- EMEA expansion: Building scalable marketing programmes to support growth across new European markets.
- Regional leadership: Effectively managing marketing resources, budgets and cross-functional teams to deliver regional objectives.
Field Marketing Director - UK & EMEA in London employer: Birdeye
Birdeye is an exceptional employer that fosters a vibrant and inclusive work culture, where innovation and collaboration thrive. As a BDR Enablement Specialist in our Dallas office, you'll benefit from comprehensive training programs, flexible remote work options, and a strong commitment to employee growth, all while being part of a supportive community that celebrates diversity and success.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing Director - UK & EMEA in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Birdeye and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Birdeye are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Birdeye on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Birdeye. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Field Marketing Director - UK & EMEA in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Birdeye. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Birdeye:Show us that you’ve done your homework! In your application, briefly mention what you admire about Birdeye’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Birdeye
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Birdeye will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Birdeye, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
