At a Glance
- Tasks: Lead innovative marketing strategies for live music events and artists.
- Company: Join a passionate team at Bird On The Wire in London.
- Benefits: Flexible work environment with 3 days in office and 2 days remote.
- Other info: Diverse workplace committed to equal opportunity and well-being.
- Why this job: Be part of a creative team that shapes the future of music culture.
- Qualifications: 5 years in marketing, strong organisational skills, and creativity.
The predicted salary is between 59400 - 72600 £ per year.
We’re seeking a live music enthusiast and motivated creative for the role of Head of Marketing. The chosen candidate will be passionate about BOTW artists, as well as music and culture generally, and show a genuine, outside the box approach to online and offline tools that will speak to our audiences. We are looking for an experienced and very organised individual, who enjoys leadership as well as hands-on delivery, and thrives to develop a strong vision for the continued development of BOTW’s identity and roster of artists. This is a rare opportunity to join BOTW’s small full-time team in London.
Key responsibilities include:
- Building and executing BOTW’s marketing strategy.
- Designing and implementing creative and effective simultaneous campaigns for our artists and events across paid and organic digital, print and OOH.
- Managing event budgets effectively, ranging from small venues to arenas and festivals.
- Maintaining the creative direction of the brand and briefing designers clearly and intentionally.
- Collaborating with our Social Media Manager to oversee social media platforms, showing an ability to interpret data and provide actionable insight.
- Coordinating event announcement schedules, disseminating relevant assets and timelines.
- Delivering quarterly reports on marketing performance, identifying areas for improvement and insights that inform both short- and long-term goals.
- Maintaining and improving marketing tools, systems and workflows.
Required skills and experience:
- 5 years previous experience in related marketing duties.
- Excellent organisational and administrative skills, with meticulous attention to detail while maintaining a creative and 360º view of campaigns.
- Skillful with Meta, Tiktok and Google Ads Managers, Adobe Creative Suite, Sanity (or other CMS platform), Google Analytics.
- Great communication (written and verbal) and enjoying the balance between professional and personable.
- A team player who works efficiently and proactively with colleagues and partners showing initiative and enthusiasm.
- Positive and ‘can do’ attitude, providing solutions to any problems.
- Ability to work to deadlines across multiple projects whilst prioritising tasks.
Start date and location:
- Start date mid-September
- The position is based in our Kennington, London office (3 days in office, 2 days wfh).
Bird On The Wire is committed to the principle of equal employment opportunity for all. We strive to create an environment where everyone belongs and experiences well-being. We celebrate and actively seek applicants from all backgrounds.
Head of Marketing in London employer: Bird On The Wire
At Bird On The Wire, we pride ourselves on being an excellent employer that fosters a vibrant and inclusive work culture in the heart of London. Our team is passionate about music and creativity, offering unique opportunities for professional growth while working closely with talented artists. With a flexible work arrangement and a commitment to employee well-being, we ensure that every team member feels valued and inspired to contribute to our dynamic marketing strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bird On The Wire and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bird On The Wire are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bird On The Wire on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bird On The Wire. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bird On The Wire. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bird On The Wire:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bird On The Wire’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bird On The Wire
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bird On The Wire will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bird On The Wire, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
