Senior Digital Channels and Marketing Executive

We are seeking a Senior Digital Channels and Marketing Executive to join our Digital Channels and Content team, to develop day-to-day website activities, reporting into our Digital Channels Manager. We have a new brand style and strategy, a new website and strong social media channels, so the challenge now is to evolve and optimise our website, shape new channel and content solutions and strive for ways to help secure and strengthen our brand presence and voice.

You will be part of this exciting journey. You will be joining our Central Marketing & Business Development (MBD) team who work in partnership with senior stakeholders across the firm to set the strategy and shape the tactics to build our firm’s profile, win new work and strengthen and deepen client relationships. The team is mostly based in London and is made up of over 60 specialists in marketing communications, business development and client service. As a central team we lead global activities while working closely with our network of MBD colleagues based across our international offices.

Key Responsibilities:

• Work with external suppliers and agencies and the rest of the digital channels team to ensure that the website is updated and functioning properly.
• Oversee the running of the website inbox and related team inboxes which are monitored by the Digital Channels Executive.
• Help respond to various content updates and maintenance requests that come into the relevant team inboxes, including assisting with and approving content.
• Manage this in a timely and effective manner, escalating issues as required.
• Oversee and lead on maintenance projects such as Legal Notices and subscription forms.
• Prepare, upload and publish content to the website, video library and SoundCloud.
• Produce regular reports on key analytics to be used by the whole of the MBD team internationally.
• Consider how best to deliver against our wider marketing objectives and brand positioning.
• Work closely with internal stakeholders and provide strategic advice on how to respond to the analytics and help to evolve our digital channels and content with the aim of driving traffic to and engaging more clients.
• Take an active interest in emerging best practice for digital channels, including website best practices, competitor analysis and UX that may benefit the firm.
• Investigate new trends and functions, highlighting these as appropriate to inform our digital channels approach and strategy.

What You’ll Bring:

• Experience in publishing content for the web via a CMS (Sitecore preferred).
• A working knowledge of HTML and experience of sending email campaigns via an email marketing tool.
• Ability to deal with challenging workloads, changing priorities and tight timeframes.
• Experience of writing, editing and proofreading marketing copy in professional services, or a similar B2B environment.
• A working knowledge of the Adobe Creative Suite (especially InDesign, Photoshop and Illustrator) would be advantageous.

What’s in it for you?

We provide comprehensive support for our colleagues’ health and wellbeing, including private medical cover, life assurance, critical illness cover, and regular health assessments. In addition, we offer a range of lifestyle benefits designed to help our team live their best lives, such as a cycle to work scheme, access to online GP appointments, discounted gym memberships, and an electric vehicle scheme.

The main responsibilities of this role are outlined above; however, this description is not exhaustive, and the job holder may be required to undertake additional duties from time to time to ensure the smooth running of the department. The role may require some working outside our normal working hours of 9:30am-5:30pm.

If you require any assistance, please email us at [email]. To apply, click on the 'apply' button to submit your details.

As a disability and neurodiversity inclusive employer we want to ensure that you have a barrier-free recruitment experience at Bird & Bird. If you require any adjustments during the recruitment process, please provide details to your recruitment contact who will be in touch to discuss any details provided and understand more about your individual adjustment needs.