At a Glance
- Tasks: Drive lead generation and optimise marketing performance for a growing renewable energy business.
- Company: Join a rapidly expanding company focused on sustainable energy solutions.
- Benefits: Competitive salary, pension, on-site parking, and opportunities for career progression.
- Other info: Be part of a dynamic team with ambitious plans for expansion.
- Why this job: Make a real impact on business growth while shaping the marketing function.
- Qualifications: Experience in growth marketing, Google Ads, and CRM systems required.
The predicted salary is between 40000 - 55000 £ per year.
Birchwell Associates are working with a rapidly growing renewable energy business seeking a commercially focused Growth Marketing Manager to take ownership of marketing performance and lead generation activity. This is an opportunity to join a business at a genuine growth stage, with established sales channels, strong market demand and ambitious plans for expansion. We are looking for someone who can build, optimise and scale a marketing engine that delivers measurable commercial results.
The Role
This is not a traditional brand or content marketing position. You will be responsible for driving lead generation, improving conversion rates and building a scalable marketing function that directly impacts revenue growth.
Responsibilities include:
- Auditing and optimising the end-to-end marketing funnel
- Managing and improving Google Ads and paid search campaigns
- Monitoring and improving lead quality, conversion rates and cost-per-acquisition
- Implementing and managing CRM systems and automated workflows
- Building reporting dashboards and pipeline visibility for leadership teams
- Leading website optimisation and conversion improvement projects
- Developing SEO and review generation strategies
- Producing regular performance reports and marketing analysis
- Supporting the development of sales collateral, case studies and marketing materials
What We're Looking For
We would be interested in speaking with candidates from backgrounds such as:
- Growth Marketing Manager
- Performance Marketing Manager
- Digital Marketing Manager
- Demand Generation Manager
- Paid Search Manager
- Lead Generation Manager
Essential experience:
- Proven success improving lead generation and conversion performance
- Hands-on Google Ads management experience
- CRM implementation and marketing automation experience
- Strong analytical skills using tools such as GA4 and Looker Studio
- Ability to work independently and manage marketing strategy end-to-end
- Commercial mindset with a focus on measurable outcomes
- Experience within a service-based business would be highly advantageous.
What's On Offer
- Salary between £40,000 - £55,000
- Company pension
- On-site parking
- Opportunity to build and shape the marketing function
- Direct impact on business growth and strategy
- Long-term progression within a fast-growing renewable energy company
If you are passionate about growth marketing, lead generation and building scalable marketing systems that drive commercial success, we would love to hear from you. Apply today for a confidential discussion.
Growth Marketing Manager employer: Birchwell Associates Ltd
Birchwell Associates is an exceptional employer, offering a dynamic work environment in the thriving renewable energy sector of the South West. With a strong focus on employee development and long-term career progression, we provide comprehensive training opportunities and a supportive culture that values innovation and teamwork. Join us to be part of a mission-driven organisation dedicated to delivering high-quality solar PV and battery storage solutions, while enjoying competitive benefits including a bonus scheme and overtime pay.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Birchwell Associates Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Birchwell Associates Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Birchwell Associates Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Birchwell Associates Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Birchwell Associates Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Birchwell Associates Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Birchwell Associates Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Birchwell Associates Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Birchwell Associates Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Birchwell Associates Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
