Marketing Manager

Birch Faraday Capital is an award-winning, founder led operating group focused on acquiring and building exceptional UK businesses. Our current portfolio generates over £45m in annual turnover and we have ambitious plans to reach £100m within three to five years. We operate across multiple sectors including healthcare, construction, and property.

Our companies employ hundreds of people and deliver essential services to communities across the UK, from supported living and domiciliary care to property development and construction projects. With a long-term partnership approach and an active ownership model, Birch Faraday works closely with management teams to drive operational excellence, sustainable growth, and lasting value creation across its portfolio. We are building toward an institutional-grade platform, but today operate as a highly hands-on, founder-led group.

THE OPPORTUNITY

This is a group level commercial role.

You will be responsible for designing and executing the marketing and lead generation strategy across the entire Birch Faraday platform, including all portfolio companies.

This means:

• Driving revenue and pipeline within portfolio businesses
• Building credible market positioning for each company
• Creating a centralised marketing function that scales across the group

You will be the first dedicated marketing hire, with full ownership of how marketing operates across both the platform and its underlying businesses.

Reports to: Founder/CEO Location: London (Office-based)

KEY RESPONSIBILITIES

• Take ownership of marketing across all portfolio companies (supported living, domiciliary care, construction, housing platforms, etc.)
• Design and implement lead generation strategies tailored to each business:
  • Referrals (local authorities, case managers, NHS pathways)
  • Private client acquisition
  • Framework and tender positioning
• Improve local and regional brand credibility to win work
• Work directly with Managing Directors and operational teams to drive measurable commercial outcomes
• Introduce structure, consistency, and performance tracking across all marketing activity
• Build a centralised marketing function that supports all businesses efficiently
• Implement CRM systems, reporting, and campaign tracking across the group
• Standardise messaging, materials, and processes where appropriate
• Identify and execute cross-selling opportunities between portfolio companies

3. Deal Origination Support

• Develop targeted campaigns to generate inbound acquisition opportunities
• Support outbound origination efforts (data, messaging, positioning)
• Position Birch Faraday as a credible, preferred buyer in fragmented sectors

4. Brand & Positioning (Group + Portfolio)

• Define positioning for:
  • Birch Faraday (investor and operator)
  • Each portfolio company (locally credible, commercially strong operators)
• Ensure consistency and quality across all outward-facing materials

5. Investor Relations

• Support creation of high-quality investor materials:
  • Track record and case studies
  • Performance updates
• Help present the group in a way that aligns with institutional ambitions

6. Talent Attraction

• Build a compelling employer brand across the group
• Operational leadership (MDs, commercial roles)
• Ensure candidates understand the reality: high-growth, hands-on, non-corporate

7. Content & Thought Leadership

• Develop content that reinforces credibility:
  • Acquisition case studies
  • Operational improvements
  • Sector insights (especially healthcare, supported living and construction)
• Manage LinkedIn and digital channels with a focus on quality and positioning

What This Role Is (and Isn’t)

This role is:

• A commercial driver across the group, not just a marketer
• Heavily focused on portfolio performance and revenue generation
• High ownership, high accountability, highly visible

This role is not:

• A passive “brand awareness” or social media role
• A siloed head office function
• A large corporate marketing team position

Must-Have

• 5+ years in marketing, growth, or commercial roles

WHY JOIN BIRCH FARADAY?

• Direct exposure to the Founder and investment decision-making
• Opportunity to build and own the entire marketing function across a growing group
• Tangible impact on revenue, deal flow, and portfolio performance
• Platform with significant growth ambition and headroom

REMUNERATION AND NEXT STEPS

A competitive base salary, performance-related bonus, and long-term incentives will be offered, commensurate with experience.