Regional Sales Manager - UK, South - Interim

This position is responsible for the immediate and long term sales growth and profitability of the Bioventus portfolio in a specific geography. The role will recommend and implement sales strategies and tactics that deliver and exceed against the business' financial targets, business strategy and product focus.

Responsibilities

• Create and manage the annual regional business plan in line with national and international strategy and deliver updates every month to line manager and team.
• Create Territory Manager annual and quarterly sales targets in line with national and international strategy.
• Oversee development and execution of individual sales representative territory business plans and sales pipeline.
• Detect deviations from the plan and swiftly implement actions to remedy.
• Maintain and prove ability to forecast business performance on monthly, quarterly and annual level for overall region and key accounts as stated in the Regional Business Plan.
• Lead regional team to achieve and exceed sales targets to maximize profit and revenue by presenting and selling company products and services to current and potential customers.
• Ensure adherence to budget standards and guidelines.
• Collaborate with Marketing, Market Access, Customer Care & Finance to maximize opportunities and ensure efficient execution of the business.
• Deliver powerful, meaningful and engaging sales team meetings to help drive a collaborative, learning and team environment.
• Prepare, administer and control expense budgets as part of overall profits.
• Attract, hire, develop and retain sales talent within the region.
• Identify and participate in key regional conferences and seminars where appropriate.
• Manage regional events budget.
• Champion Medical Education as a lever for product adoption.
• Develop KOLs within the region.
• Drive local med‑ed through Peer‑to‑Peer meetings.
• Contribute and support national marketing plans and activities.
• Analyse and recommend pricing strategies.
• Maintain strong relationships with direct team.
• Develop and maintain relationships with key internal stakeholders (Sales Director, Customer Care, Supply Chain, Finance, Marketing, Market Access).
• Develop and maintain effective and enduring relationships with key customers across all levels including assigned National Groups.
• Maintain a high level of knowledge on represented and competitive products.
• Analyse competitors’ movements and strategy.
• Show strong understanding of regional health care environment and reimbursement pathways.
• Understand and recruit Market Access resources to help develop the business and expand guidelines.
• Provide recognition to team members executing desired behaviors and achieving/exceeding performance targets through monthly call or newsletter.
• Coach and manage performance of direct reports, ensuring focus on functional and company objectives.
• Mitigate regrettable losses and retain top talent, developing a best‑in‑class sales force; conduct full performance management cycle.
• Identify training gaps and implement plans to support development.

Qualifications

• Bachelor’s degree required; Master’s level preferred.
• Dynamic, proactive, results‑oriented leadership with well‑developed communication skills; hands‑on management style; adaptable to a fast‑paced, high‑growth, changing environment; strong business sense.
• Ability to interpret financial and clinical data; fluency in English and local market knowledge.
• Minimum five (5) years’ experience in sales and sales management.
• Preferred experience in business‑to‑business industries such as medical device, pharma, biotech or life sciences, with experience in NHS and private hospitals.
• Proven success in achieving sales objectives across a variety of distribution structures and product segments.
• Experience working in a fast‑paced individual and team environment.
• Proficient with MS Word, Excel, Outlook and PowerPoint.
• Desirable: experience with sales data analytics.
• Strong problem‑solving skills and ability to generate solutions to advance needed work.
• Self‑starter, able to work independently to progress projects.
• Travel requirement: 75%.

Equal Employment Opportunity

Bioventus is committed to fostering an inclusive and diverse community of employees with a strong sense of belonging. We consider qualified applicants without regard to age, ethnicity, disability, gender, veteran status, gender expression, gender identity, nationality, race, religion or sexual orientation. All individuals, regardless of personal characteristics, are encouraged to apply.