At a Glance
- Tasks: Lead category strategy and drive growth for the UK's No.1 Kefir brand.
- Company: Join Biotiful, a fast-growing FMCG brand focused on gut health.
- Benefits: Competitive salary, gym access, unlimited kefir, and career growth opportunities.
- Other info: Dynamic role with significant impact during an exciting growth phase.
- Why this job: Shape category strategy nationally and influence major retail partnerships.
- Qualifications: Experience in Category Management and strong analytical skills required.
The predicted salary is between 54000 - 66000 £ per year.
Shape the future of one of the UK's fastest-growing FMCG brands
At Biotiful, we're on a mission to improve the nation's gut health.
As the UK's No.1 Kefir brand, we're transforming the dairy category with products that are nutritious, innovative and loved by consumers.
Our growth has been exceptional, but we're only just getting started.
To support our next phase of growth, we're creating a brand-new Senior Category Manager role.
This is an opportunity to join at a pivotal moment, take ownership of our category agenda across the grocery channel, and play a key role in shaping how Biotiful partners with retailers in the years ahead.
If you're commercially minded, thrive in a fast-paced environment, and enjoy turning shopper and consumer insight into action, we'd love to hear from you.
What You'll Be Doing
Reporting to the Category Director, you'll lead category strategy across Biotiful's grocery customer base, helping retailers unlock growth opportunities while driving the continued success of the Biotiful brand.
You'll use data, insight and market understanding to influence decisions, strengthen retailer partnerships and ensure Biotiful remains at the forefront of one of the UK's most exciting FMCG categories.
Key Responsibilities Include
- Developing and delivering category strategies that support sales growth and market share gains
- Leading category conversations with grocery retailers, using insights to influence decision making
- Identifying opportunities through analysis of shopper behaviour, consumer trends and market performance
- Delivering compelling recommendations around assortment, merchandising, space and promotional effectiveness
- Translating complex data into clear, actionable stories that drive change
- Partnering closely with Sales, Marketing and Innovation teams to support launches and growth initiatives
- Monitoring market activity, competitor performance and emerging consumer trends
- Helping shape and evolve Biotiful's category capability as the business continues to grow
- Why this role is different
This isn't a traditional category role focused on a single customer account.
You'll have responsibility across Biotiful's grocery customer base, giving you broad exposure, genuine influence and the opportunity to shape category strategy at a national level.
As a newly created position, you'll play an important role in building the function for the future, with planned growth of the category team expected as the business continues to scale.
What We're Looking For
We're looking for an experienced category professional who combines strong analytical capability with the confidence to influence stakeholders and drive action.
- You'll Ideally Bring
- Experience in Category Management within FMCG
- Strong grocery channel experience
- A track record of influencing customers through category insight and shopper understanding
- Excellent presentation, storytelling and communication skills
- Experience using data to identify opportunities and deliver commercial recommendations
- The ability to thrive in a fast-paced, high-growth environment
- Strong relationship-building skills with internal and external stakeholders
- A proactive, adaptable and solutions-focused approach
Why Biotiful?
- Join the UK's No.1 Kefir brand
- Modern Hammersmith office with onsite gym facilities.
• As much Biotiful kefir as your gut desires!
- Be part of one of the fastest-growing names in FMCG
- Influence category strategy across a national grocery customer base
- Work directly with senior stakeholders and retail partners
- Join during an exciting period of growth and transformation
- Help build the future of the category function
If you're looking for a role where you can make a visible impact, influence category growth and be part of an ambitious success story, we'd love to hear from you.
- #hiring
- #J-18808-Ljbffr
Senior Category Manager - Grocery employer: Biotiful Gut Health
At Biotiful, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Located in the vibrant area of Hammersmith, our modern office features onsite gym facilities and provides employees with unlimited access to our delicious kefir products. As part of our team, you'll have the opportunity for significant professional growth while playing a crucial role in shaping the future of one of the UK's fastest-growing FMCG brands.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Category Manager - Grocery
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Biotiful Gut Health and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Biotiful Gut Health are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Biotiful Gut Health on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Biotiful Gut Health. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Category Manager - Grocery
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Biotiful Gut Health. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Biotiful Gut Health:Show us that you’ve done your homework! In your application, briefly mention what you admire about Biotiful Gut Health’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Biotiful Gut Health
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Biotiful Gut Health will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Biotiful Gut Health, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
