At a Glance
- Tasks: Lead exciting digital campaigns and engage our community through creative storytelling.
- Company: Join Biotiful, the UK's number 1 Kefir brand with a passionate team.
- Benefits: Enjoy a competitive package, hybrid working, and a vibrant work environment.
- Other info: Inclusive workplace welcoming diverse backgrounds and offering support throughout the recruitment process.
- Why this job: Make a real impact on gut health while showcasing your digital marketing skills.
- Qualifications: 4+ years in digital marketing, creativity, and a passion for wellness.
The predicted salary is between 40000 - 50000 € per year.
Biotiful Gut Health is responsible for creating and pioneering the Kefir category in the UK, from zero in 2012 to over £100m today, and are the driving force behind Kefir being the fastest growing sub-category within Dairy. Biotiful is the number 1 Kefir brand in the UK and the 6th largest Yogurt brand overall in the UK. With strong momentum, big ambitions, and a passionate team, we’re building something special and looking for a passionate, driven and purpose-led Social Media & Digital Marketing Manager.
At Biotiful Gut Health, we’re on a mission to bring gut health to the nation – and digital is at the heart of how we inspire, educate, and build momentum. In this role, you’ll help us ignite powerful digital campaigns and help more people discover the transformational benefits of kefir. You’ll own our digital brand presence, from paid media to CRM and social storytelling. You’ll craft and activate stand-out campaigns across all key digital touchpoints – turning brand campaigns into cultural moments, sparking conversation, and nurturing our growing community of gut health advocates.
If you’re a bold thinker, digitally fluent, and just reading this has given you butterflies – this could be the perfect fit.
Roles & Responsibilities Include But Are Not Limited To:
- Lead integrated digital campaigns across paid, owned, and earned channels.
- Manage paid digital media strategy (Meta, TikTok, Google, YouTube) with agency partners.
- Plan and publish social content across Instagram, TikTok, Facebook, and LinkedIn.
- Develop engaging content and influencer collaborations.
- Grow and engage our community through storytelling and UGC.
- Oversee website updates, SEO, and UX improvements.
- Drive CRM and email marketing strategy using segmentation and insights.
- Track performance and optimise campaigns using analytics tools.
What You Will Need To Succeed:
- 4+ years in digital marketing, ideally in FMCG or wellness.
- Strong campaign management and commercial acumen.
- Hands-on experience with Meta Ads, Google Ads, SEO, Klaviyo, and CMS.
- Creative flair with a data-driven mindset.
- Collaborative, organised, and outcome-focused.
- Bonus: a passion for gut health and kefir!
If this sounds like you and you’re ready to make an impact, we’d love to hear from you! At Biotiful, we’re committed to creating an inclusive workplace where everyone feels they belong. We welcome applications from all backgrounds and encourage people to apply even if they don’t meet every requirement listed. If you need reasonable adjustments at any stage of the recruitment process, please let us know - we’re happy to support you. We can offer a hybrid working model, competitive package and great working environment so if you’re interested, please apply via the link.
Social Media & Digital Marketing Manager in London employer: Biotiful Gut Health
At Biotiful Gut Health, we pride ourselves on being a dynamic and innovative employer, dedicated to fostering a collaborative and inclusive work culture. Located in Hammersmith, our passionate team enjoys a hybrid working model, competitive benefits, and ample opportunities for personal and professional growth, all while contributing to our mission of promoting gut health across the nation. Join us in making a meaningful impact in the fast-growing Kefir market, where your creativity and digital expertise can truly shine.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Digital Marketing Manager in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and engage on social media. You never know who might have a lead on that perfect role at Biotiful.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best digital campaigns and content. This is your chance to shine and demonstrate how you can bring gut health to the nation.
✨Tip Number 3
Prepare for interviews by researching Biotiful’s brand and its mission. Think about how your experience aligns with their goals and be ready to share ideas on how you can help ignite powerful digital campaigns.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Biotiful team.
We think you need these skills to ace Social Media & Digital Marketing Manager in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for gut health and kefir shine through! We want to see that you’re not just looking for a job, but that you genuinely care about making an impact in this space.
Tailor Your Experience:Make sure to highlight your relevant experience in digital marketing, especially in FMCG or wellness. We love seeing how your past roles have prepared you for this position, so don’t hold back on those details!
Be Creative:This role is all about igniting powerful digital campaigns, so don’t be afraid to showcase your creative flair in your application. Share examples of standout campaigns you've worked on or ideas you have for Biotiful!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Biotiful Gut Health!
How to prepare for a job interview at Biotiful Gut Health
✨Know Your Stuff
Before the interview, dive deep into Biotiful's mission and values. Familiarise yourself with their products, especially kefir, and understand the current trends in gut health. This will not only show your enthusiasm but also help you connect your experience to their goals.
✨Showcase Your Campaigns
Prepare to discuss specific digital campaigns you've led in the past. Highlight your role, the strategies you used, and the results achieved. Use metrics to back up your success – numbers speak volumes in digital marketing!
✨Be Ready for Creative Challenges
Expect to brainstorm ideas on the spot. Think about how you would create engaging content for social media or how to leverage influencer collaborations. Show your creative flair while keeping a data-driven mindset – they want someone who can think outside the box but also deliver results.
✨Ask Insightful Questions
Prepare thoughtful questions that demonstrate your interest in the role and the company. Ask about their future digital marketing strategies or how they measure the success of their campaigns. This shows you're not just looking for a job, but genuinely interested in contributing to their mission.
