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- Tasks: Create and manage customer campaigns using Salesforce Marketing Cloud to engage 200,000 customers.
- Company: Bionic, a tech-enabled service empowering small businesses with smart technology.
- Benefits: 25 days annual leave, private healthcare, hybrid working, and career progression opportunities.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Join a dynamic team and shape impactful marketing communications in a fast-paced environment.
- Qualifications: 2+ years experience with Salesforce Marketing Cloud and strong data management skills.
The predicted salary is between 36000 - 60000 £ per year.
About Bionic
Bionic is a tech-enabled business switching service. We empower small business owners with a radically better way for them to sort their business essentials through smart technology.
We\’re seeking a Salesforce Marketing Cloud Specialist to join our Marketing team in a fast-paced environment, where your ideas will help shape meaningful impact.
As a Marketing Cloud Specialist, you\’ll play a key role in how we communicate with our customers – from service-based messages to marketing campaigns. Everything that reaches our 200,000 customers comes through Marketing Cloud, whether via automated journeys or single sends.
You\’ll be hands-on with campaign builds, automations, data segmentation, and testing, helping us understand the data that drives our communications and ensuring we deliver the right messages, faster. This role is about enabling the team to move quickly through the customer lifecycle, improving retention and creating more opportunities as the business grows.
This is a technical marketing role, ideal for someone with 2+ years of experience in Salesforce Marketing Cloud (or a similar platform) who is ready to take the next step in their development with the support of an experienced team.
Key Responsibilities
- Support end-to-end delivery of customer campaigns in Salesforce Marketing Cloud, including setup, testing, and deployment across email, SMS, WhatsApp, and print channels.
- Build and maintain journeys, automations, and campaign assets in Journey Builder, Automation Studio, and Content Builder.
- Create and manage audience segments using Contact Builder and SQL queries.
- Implement and test dynamic content using AMPscript.
- Update and build modules using HTML.
- Monitor campaign performance, generate basic reports, and highlight issues or opportunities for improvement.
- Ensure all communications comply with QA standards, GDPR, and internal policies.
- Collaborate with stakeholders in marketing and other departments to ensure accurate briefs, requirements, and timely campaign delivery.
- Stay current on platform updates and best practices, with support for pursuing additional Salesforce certifications.
Essential Skills and Experience
- 2+ years\’ hands-on experience with Salesforce Marketing Cloud (or equivalent ESP), including Journey Builder, Email Studio, and Automation Studio
- Comfortable creating dynamic content using Content Builder
- Experience working with customer data and segmentation in Contact Builder
- Confident using SQL for audience segmentation and reporting
- Experience with AMP script and HTML
- Experience with Salesforce integrations with Marketing Cloud
- Solid understanding of campaign QA, testing, and reporting practices
- Expertise in using Excel for reporting
- Experience working cross-functionally with Marketing, Data, and Tech teams
- A proactive, solutions-oriented mindset with an interest in developing deeper expertise in SFMC
- Desirable: Salesforce Marketing Cloud certifications (Email Specialist or Administrator), experience with Cloud Pages and/or SSJS, A/B testing and personalization strategies, deliverability monitoring, and exposure to Salesforce CRM.
Who We\’re Looking For
- A naturally curious Marketing Cloud Specialist who enjoys exploring new ideas, tools, and ways of working
- Eager to learn and develop skills, particularly in marketing and data-driven decision-making
- Thrives in a collaborative environment and is happy to support the team wherever needed
- Has strong attention to detail and can efficiently manage and resolve day-to-day tasks
- Comfortable working with data, with experience in Excel and SQL, and able to draw actionable insights
- Brings some marketing experience or background, with a basic understanding of digital marketing and customer needs
- Motivated to take on increasing responsibility, tackle more complex projects, and progress in their career
- Enjoys experimenting, trying new approaches, and finding solutions independently while seeking guidance when necessary
Interview process
- Initial conversation with one of our Talent Acquisition Team
- 1st stage Teams interview with the hiring managers and technical task
- 2nd stage in-person interview with hiring managers
Benefits
Working at Bionic means provides you many opportunities to advance your career, with incredible progression, recognition, and reward.
Enhance your health & wellbeing
- Private healthcare cover
- Employee Assistance Programme, including a virtual GP service, priority physio & talking therapies
- Eyecare scheme
- Hybrid working pattern
Taking time away from work
- 25 days annual leave plus the 8 UK bank holidays, increasing with tenure
- 1 paid family/religious day of leave per year – following successful probation period
- 1 paid charity volunteering day per year
- Option to buy/sell up to an additional 3 days leave per year
Family matters: for the special moments
- Enhanced maternity, paternity or shared parental leave
- 2 days off for your wedding upon joining, and up to 5 days after 2 years\\\’ service
Flexible working options & a hybrid work approach
- Flexible working options & a hybrid work approach
Financial wellbeing
- Auto-enrolled salary sacrifice pension scheme
- Life assurance
- Season ticket Loans, salary advances & loans to buy/rent a home – based on tenure
- Cycle to work scheme
Recognition
- Highflyers incentive, a VIP experience for our high performers across Bionic group to celebrate success
Company summer & Christmas party celebrations, business and local zonely & annual awards and recognition
Long service awards
- Long service awards
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Marketing Cloud Specialist employer: Bionic
Contact Detail:
Bionic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Cloud Specialist
✨Tip Number 1
Get your networking game on! Connect with folks in the industry, especially those already working at Bionic. A friendly chat can sometimes lead to insider info about the role and even a referral!
✨Tip Number 2
Prepare for the interview by brushing up on your Salesforce Marketing Cloud skills. Be ready to discuss your hands-on experience with Journey Builder and SQL queries. Show us you know your stuff!
✨Tip Number 3
Don’t just focus on your technical skills; highlight your collaborative spirit too! Bionic values teamwork, so share examples of how you've worked cross-functionally in past roles.
✨Tip Number 4
Finally, apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining the Bionic team!
We think you need these skills to ace Marketing Cloud Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Cloud Specialist role. Highlight your experience with Salesforce Marketing Cloud, especially in areas like Journey Builder and SQL, to show us you’re the perfect fit!
Show Off Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past work where you’ve successfully built campaigns or improved customer engagement. We love seeing how you’ve made an impact!
Keep It Clear and Concise: We appreciate clarity! Make your application easy to read by using bullet points and clear headings. This helps us quickly see your qualifications and understand your journey in marketing.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team at Bionic!
How to prepare for a job interview at Bionic
✨Know Your Salesforce Marketing Cloud Inside Out
Make sure you brush up on your knowledge of Salesforce Marketing Cloud, especially Journey Builder, Automation Studio, and Content Builder. Be ready to discuss your hands-on experience and any specific campaigns you've worked on, as this will show your familiarity with the platform.
✨Showcase Your Data Skills
Since this role involves a lot of data segmentation and reporting, be prepared to talk about your experience with SQL and how you've used it in past projects. Bring examples of how you've created audience segments or generated reports that led to actionable insights.
✨Demonstrate Your Problem-Solving Mindset
Bionic is looking for someone proactive and solutions-oriented. Think of instances where you've tackled challenges in campaign delivery or data management. Sharing these experiences will highlight your ability to think on your feet and contribute positively to the team.
✨Prepare Questions for the Team
Interviews are a two-way street! Prepare thoughtful questions about the team dynamics, ongoing projects, or future developments in the Marketing Cloud space. This shows your genuine interest in the role and helps you assess if Bionic is the right fit for you.