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- Tasks: Lead marketing strategies for bioMérieux's Pharma products across Northern Europe.
- Company: Join bioMérieux, a family-owned leader in innovative diagnostics for over 60 years.
- Benefits: Enjoy a human-centered culture and opportunities for professional growth.
- Why this job: Make a real impact on public health while working in a dynamic international environment.
- Qualifications: Strong background in industrial microbiology and marketing; flexibility and customer focus are key.
- Other info: Travel across Northern Europe is required; we value diversity and inclusivity in our hiring.
The predicted salary is between 54000 - 84000 £ per year.
This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board.
A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics . For more than 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health . Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.
We are looking for a Head of Pharma Marketing NEC who will be accountable for Product management, strategic & operational marketing activities for the bioMerieux Pharma product range, including reagents, instruments, software and services at NEC level.
This role reports to the NEC Industry Head and functionally to the EMEA Pharma Marketing Director.
What will be your responsibilities at bioMerieux?
- Ensure Marketing support for the NEC and contribute to the achievement of the sales budget of the Pharma business and define the strategic Marketing plan at NEC level.
- Define product launch strategy (G2M process) at NEC level according to strategy defined by EMEA Pharma marketing director and NEC industry head. Accountable for the life cycle management of the Pharma portfolio at NEC level. Take ownership of these launches and when ready, transfer the knowledge to the sales force at NEC level.
- Define and develop marketing plans based on Customer Value Management, in collaboration with the EMEA Marketing Director. Support NEC industry head and sales manager to prepare sales budget for the Pharma market.
- Define the marketing communication plan at cluster level and secure the execution.
- Support Sales with field activities on a regular basis, to prepare arguments, to test the market before launching products at NEC level.
- Support other functions in the organisation, in order to back up the offer design by marketing; check that plan and organisation of these functions are adequate to deliver the designed offer (sales forecasts, logistic, sales administration, Price list update, CPQ update, CRM optimization including Lead management …) at NEC level.
- Interact with sales force, NEC industry head, global functions, participate in sales meetings, global & cluster meetings, product meetings & congresses … develop relationships at NEC network with KOL and strengthen partnerships.
- Continuously follow courses, trainings about the bioMerieux products and competition to become the local expert for delivering the value of our solutions.
Who are you?
You will have good knowledge and understanding of industrial microbiology techniques with both a scientific and marketing sales background.
It is essential to be able to organise local meetings and work in an international environment.
You will be a flexible team player, with a customer focus and results-oriented mindset.
This role requires high autonomy with travel across Northern Europe required.
bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.
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Head of Pharma Marketing NEC employer: bioMérieux
Contact Detail:
bioMérieux Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Pharma Marketing NEC
✨Tip Number 1
Familiarize yourself with bioMérieux's product range and their unique selling points. Understanding the specifics of their Pharma portfolio will help you articulate how you can contribute to the marketing strategy effectively.
✨Tip Number 2
Network with professionals in the diagnostics and pharmaceutical marketing fields. Attend relevant industry events or webinars to connect with potential colleagues and gain insights into current trends that could benefit your application.
✨Tip Number 3
Showcase your experience in lifecycle management and product launches during interviews. Be prepared to discuss specific examples where you've successfully managed similar processes, as this is a key responsibility for the role.
✨Tip Number 4
Demonstrate your understanding of Customer Value Management. Prepare to discuss how you would develop marketing plans that align with customer needs and market demands, which is crucial for the Head of Pharma Marketing position.
We think you need these skills to ace Head of Pharma Marketing NEC
Some tips for your application 🫡
Understand the Company Culture: Familiarize yourself with bioMérieux's family-owned values and human-centered culture. Reflect this understanding in your application to show that you align with their mission and vision.
Highlight Relevant Experience: Emphasize your background in industrial microbiology and marketing sales. Provide specific examples of how your experience aligns with the responsibilities outlined in the job description, particularly in product management and strategic marketing.
Tailor Your Application: Customize your CV and cover letter to address the specific requirements of the Head of Pharma Marketing NEC role. Use keywords from the job description to demonstrate your fit for the position.
Showcase Your Results-Driven Mindset: In your application, provide concrete examples of past achievements that demonstrate your customer focus and results-oriented approach. This will help convey your ability to contribute to the sales budget and marketing plans effectively.
How to prepare for a job interview at bioMérieux
✨Show Your Industry Knowledge
Make sure to demonstrate your understanding of industrial microbiology techniques and how they relate to marketing strategies. Be prepared to discuss specific examples from your past experience that highlight your expertise in both scientific and marketing sales.
✨Emphasize Your Strategic Thinking
Since the role involves defining strategic marketing plans, be ready to share your approach to developing and executing marketing strategies. Discuss how you have successfully launched products in the past and how you would apply those experiences to the Pharma product range at bioMérieux.
✨Highlight Your Team Collaboration Skills
This position requires working closely with various teams, including sales and global functions. Share examples of how you've effectively collaborated with cross-functional teams to achieve common goals, and emphasize your ability to build strong relationships within an international environment.
✨Prepare for Questions on Customer Value Management
Since you'll be defining marketing plans based on Customer Value Management, be prepared to discuss how you identify customer needs and translate them into effective marketing strategies. Think of specific instances where you've successfully aligned marketing efforts with customer value.
