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- Tasks: Drive marketing strategies for innovative diagnostics across the EMEA region.
- Company: Join bioMérieux, a family-owned leader in in vitro diagnostics with a human-centred culture.
- Benefits: Open-ended contract, travel opportunities, and a supportive work environment.
- Why this job: Make a real impact in public health while collaborating with diverse teams.
- Qualifications: Master's degree in Marketing or Life Sciences and 3-5 years of relevant experience.
- Other info: Embrace a dynamic role with excellent career growth and inclusivity.
The predicted salary is between 36000 - 60000 £ per year.
A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For more than 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network. Come and join a family-owned global company with a long-term vision, and a human-centered culture.
We are looking for a Regional Marketing Manager Molecular (SPOTFIRE POC) - EMEA who will work and grow within the Clinical Operations department. The position is offered under an open-ended contract and may be based in any EMEA country where bioMérieux operates, with an expected travel requirement of approximately 20-30% across the region.
What will be your responsibilities?
- You support the development and execution of the EMEA marketing strategy for the SPOTFIRE product line.
- Operating under the guidance of the Regional Franchise Lead - Molecular, you ensure local market activation, cross-cluster coordination, and continuous insight flow between the field, regional leadership, and Global Product & Market Management.
- You translate global strategic intent into actionable regional programs, optimize SPOTFIRE portfolio performance, enable effective launches, and support countries in driving commercial impact across a diverse EMEA region.
Your main missions will be the following:
- Regional Strategy & Planning
- Implement regional SPOTFIRE marketing initiatives aligned with franchise priorities.
- Adapt global frameworks and content to EMEA needs; ensure clarity and relevance for cluster and country teams.
- Consolidate market feedback, competitive intelligence, customer insights; feed into regional plans and LCM inputs.
- Support business reviews, annual planning, and market prioritization for SPOTFIRE.
- Launch Management
- Coordinate regional launch execution and readiness (messaging, tools) in line with Launch Excellence.
- Track activation metrics and business performance; assess risks, propose corrective actions.
- Maintain pipeline visibility and support lifecycle management.
- Global & Local Collaboration
- Act as liaison between Global Product & Market Management and cluster/country marketing teams.
- Ensure consistent use of messaging, positioning, value propositions, and clinical evidence.
- Facilitate best-practice sharing (communities of practice).
- Operational Effectiveness
- Support creation/localization of assets and campaigns by Global/Regional/Local MarCom.
- Monitor usage and impact of materials; prepare presentations, dashboards, and reviews.
- Drive & Management by Influence
- Collaborate across clinical, medical, market access, sales excellence, and commercial operations.
- Build trust-based relationships across clusters; drive alignment without direct authority.
Who are you?
- You hold a Master’s degree in Marketing, Life Sciences, Business, or a related discipline.
- You bring 3-5 years of marketing experience within the IVD sector, ideally with exposure to molecular diagnostics, syndromic testing or POC testing experience.
- Experience in internationally distributed or cross-country roles is considered an asset.
- You demonstrate strong marketing execution capabilities, coupled with solid analytical skills and business acumen.
- You thrive in a matrix organization and excel at driving cross-functional collaboration.
- You possess excellent communication abilities and proven project management skills.
- You are fluent in English, with additional European languages viewed as an advantage.
- You are willing to travel across the EMEA region (approximately 20-30%).
bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.
Regional Marketing Manager Molecular (SPOTFIRE POC) - EMEA in Basingstoke employer: bioMérieux
Contact Detail:
bioMérieux Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Manager Molecular (SPOTFIRE POC) - EMEA in Basingstoke
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products, especially SPOTFIRE. Show them you’re not just another candidate; demonstrate your passion for their mission and how your skills align with their needs.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience in marketing and molecular diagnostics makes you the perfect fit for the Regional Marketing Manager role. Keep it concise and impactful.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Regional Marketing Manager Molecular (SPOTFIRE POC) - EMEA in Basingstoke
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Regional Marketing Manager role. Highlight your marketing experience in the IVD sector and any relevant skills that match the job description. We want to see how your background aligns with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your experience can contribute to our EMEA marketing strategy. Keep it engaging and personal – we love a good story!
Showcase Your Analytical Skills: Since this role requires strong analytical capabilities, be sure to include examples of how you've used data to drive marketing decisions in the past. We want to see how you can optimise SPOTFIRE portfolio performance based on insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're keen on joining our family at bioMérieux!
How to prepare for a job interview at bioMérieux
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the SPOTFIRE product line and its relevance in the molecular diagnostics space. Familiarise yourself with recent developments, market trends, and how bioMérieux positions itself against competitors. This knowledge will help you answer questions confidently and demonstrate your genuine interest in the role.
✨Showcase Your Cross-Functional Experience
Given the collaborative nature of this role, be prepared to discuss your experience working across different teams. Highlight specific examples where you've successfully driven alignment and collaboration without direct authority. This will show that you can thrive in a matrix organisation and are capable of managing relationships effectively.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and marketing execution capabilities. Think of situations where you've had to adapt global strategies to local needs or manage a product launch. Use the STAR method (Situation, Task, Action, Result) to structure your responses clearly and effectively.
✨Demonstrate Analytical Skills
As a Regional Marketing Manager, you'll need strong analytical skills to assess market feedback and performance metrics. Be ready to discuss how you've used data to inform marketing strategies in the past. Bring examples of how you've tracked activation metrics and proposed corrective actions based on your analysis.
