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- Tasks: Drive marketing strategies for innovative BIOFIRE products across the EMEA region.
- Company: Join bioMérieux, a family-owned leader in diagnostics with a human-centred culture.
- Benefits: Open-ended contract, travel opportunities, and a supportive work environment.
- Why this job: Make a real impact in public health while collaborating with diverse teams.
- Qualifications: Master's degree in Marketing or Life Sciences and 3-5 years of relevant experience.
- Other info: Embrace a dynamic role with excellent career growth and inclusivity.
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For more than 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network. Come and join a family-owned global company with a long-term vision, and a human-centered culture.
We are looking for a Regional Marketing Manager Molecular (BIOFIRE) - EMEA who will work and grow within the Clinical Operations department. The position is offered under an open-ended contract and may be based in any EMEA country where bioMérieux operates, with an expected travel requirement of approximately 20-30% across the region.
What will be your responsibilities?
- You support the development and execution of the EMEA marketing strategy for the BIOFIRE product line.
- Operating under the guidance of the Regional Franchise Lead Molecular, you ensure local market activation, cross-cluster coordination, and continuous insight flow between the field, regional leadership, and Global Product & Market Management.
- You translate global strategic intent into actionable regional programs, optimize BIOFIRE portfolio performance, enable effective launches, and support countries in driving commercial impact across a diverse EMEA region.
Your main missions will be the following:
- Regional Strategy & Planning
- Implement regional BIOFIRE marketing initiatives aligned with franchise priorities.
- Adapt global frameworks and content to EMEA needs; ensure clarity and relevance for cluster and country teams.
- Consolidate market feedback, competitive intelligence, customer insights; feed into regional plans and LCM inputs.
- Support business reviews, annual planning, and market prioritization for BIOFIRE.
- Launch Management
- Coordinate regional launch execution and readiness (messaging, tools) in line with Launch Excellence.
- Track activation metrics and business performance; assess risks, propose corrective actions.
- Maintain pipeline visibility and support lifecycle management.
- Global & Local Collaboration
- Act as liaison between Global Product & Market Management and cluster/country marketing teams.
- Ensure consistent use of messaging, positioning, value propositions, and clinical evidence.
- Facilitate best-practice sharing (communities of practice).
- Operational Effectiveness
- Support creation/localization of assets and campaigns by Global/Regional/Local MarCom.
- Monitor usage and impact of materials; prepare presentations, dashboards, and reviews.
- Drive & Management by Influence
- Collaborate across clinical, medical, market access, sales excellence, and commercial operations.
- Build trust-based relationships across clusters; drive alignment without direct authority.
Who are you?
- You hold a Master's degree in Marketing, Life Sciences, Business, or a related discipline.
- You bring 3-5 years of marketing experience within the IVD sector, ideally with exposure to molecular diagnostics or syndromic testing.
- Experience in internationally distributed or cross-country roles is considered an asset.
- You demonstrate strong marketing execution capabilities, coupled with solid analytical skills and business acumen.
- You thrive in a matrix organization and excel at driving cross-functional collaboration.
- You possess excellent communication abilities and proven project management skills.
- You are fluent in English, with additional European languages viewed as an advantage.
- You are willing to travel across the EMEA region (approximately 20-30%).
bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.
Regional Marketing Manager Molecular (BIOFIRE) - EMEA in Basingstoke employer: bioMérieux
Contact Detail:
bioMérieux Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Manager Molecular (BIOFIRE) - EMEA in Basingstoke
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products, especially the BIOFIRE line. Show them you’re not just another candidate; you’re genuinely interested in their mission and how you can contribute.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Regional Marketing Manager. Highlight your marketing execution skills and any relevant IVD sector experience to stand out.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the bioMérieux family and contributing to their vision.
We think you need these skills to ace Regional Marketing Manager Molecular (BIOFIRE) - EMEA in Basingstoke
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Regional Marketing Manager role. Highlight your experience in marketing, especially within the IVD sector, and showcase any relevant projects that demonstrate your skills in cross-functional collaboration.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the BIOFIRE product line and how your background aligns with bioMérieux's mission. Keep it engaging and personal – we want to see your personality!
Showcase Your Analytical Skills: Since this role requires strong analytical capabilities, be sure to include examples of how you've used data to drive marketing decisions in the past. Whether it's market feedback or competitive intelligence, show us how you can turn insights into action.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of success. It’s the easiest way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at bioMérieux
✨Know Your BIOFIRE Inside Out
Before the interview, make sure you thoroughly understand the BIOFIRE product line and its significance in the molecular diagnostics field. Familiarise yourself with recent developments, market trends, and how bioMérieux positions itself against competitors. This knowledge will help you demonstrate your passion and expertise during the conversation.
✨Showcase Your Cross-Functional Skills
Since the role requires collaboration across various teams, prepare examples that highlight your experience in cross-functional projects. Think of specific instances where you successfully worked with different departments to achieve a common goal. This will show your ability to drive alignment and influence without direct authority.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and marketing execution capabilities. Practice articulating how you would handle challenges like launching a new product or adapting global strategies to local markets. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready to ask your interviewers. Inquire about the company's future plans for the BIOFIRE product line or how they measure success in regional marketing initiatives. This not only shows your interest but also gives you valuable insights into the company culture and expectations.