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- Tasks: Drive marketing strategies for innovative diagnostics solutions across the EMEA region.
- Company: Join bioMérieux, a family-owned leader in in vitro diagnostics with a human-centered culture.
- Benefits: Open-ended contract, competitive salary, and opportunities for travel and professional growth.
- Why this job: Make a real impact on public health through cutting-edge molecular diagnostics.
- Qualifications: Master's degree in Marketing or Life Sciences and 3-5 years of relevant marketing experience.
- Other info: Dynamic role with a focus on collaboration and cross-functional teamwork.
The predicted salary is between 36000 - 60000 £ per year.
A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For more than 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.
We are looking for a Regional Marketing Manager Molecular (POC) - EMEA who will work and grow within the Clinical Operations department. The position is offered under an open-ended contract and may be based in any EMEA country where bioMérieux operates, with an expected travel requirement of approximately 20–30% across the region.
What will be your responsibilities?
- You support the development and execution of the EMEA marketing strategy for the SPOTFIRE product line.
- Operating under the guidance of the Regional Franchise Lead – Molecular, you ensure local market activation, cross-cluster coordination, and continuous insight flow between the field, regional leadership, and Global Product & Market Management.
- You translate global strategic intent into actionable regional programs, optimize SPOTFIRE portfolio performance, enable effective launches, and support countries in driving commercial impact across a diverse EMEA region.
Your Main Missions Will Be The Following
- Regional Strategy & Planning
- Implement regional SPOTFIRE marketing initiatives aligned with franchise priorities.
- Adapt global frameworks and content to EMEA needs; ensure clarity and relevance for cluster and country teams.
- Consolidate market feedback, competitive intelligence, customer insights; feed into regional plans and LCM inputs.
- Support business reviews, annual planning, and market prioritization for SPOTFIRE.
- Launch Management
- Coordinate regional launch execution and readiness (messaging, tools) in line with Launch Excellence.
- Track activation metrics and business performance; assess risks, propose corrective actions.
- Maintain pipeline visibility and support lifecycle management.
- Global & Local Collaboration
- Act as liaison between Global Product & Market Management and cluster/country marketing teams.
- Ensure consistent use of messaging, positioning, value propositions, and clinical evidence.
- Facilitate best-practice sharing (communities of practice).
- Operational Effectiveness
- Support creation/localization of assets and campaigns by Global/Regional/Local MarCom.
- Monitor usage and impact of materials; prepare presentations, dashboards, and reviews.
- Drive & Management by Influence
- Collaborate across clinical, medical, market access, sales excellence, and commercial operations.
- Build trust-based relationships across clusters; drive alignment without direct authority.
Who are you?
- You hold a Master's degree in Marketing, Life Sciences, Business, or a related discipline.
- You bring 3–5 years of marketing experience within the IVD sector, ideally with exposure to molecular diagnostics, syndromic testing or POC testing experience.
- Experience in internationally distributed or cross‑country roles is considered an asset.
- You demonstrate strong marketing execution capabilities, coupled with solid analytical skills and business acumen.
- You thrive in a matrix organization and excel at driving cross‑functional collaboration.
- You possess excellent communication abilities and proven project management skills.
- You are fluent in English, with additional European languages viewed as an advantage.
- You are willing to travel across the EMEA region (approximately 20–30%).
bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.
Regional Marketing Manager Molecular in Basingstoke employer: bioMérieux
Contact Detail:
bioMérieux Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Manager Molecular in Basingstoke
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching bioMérieux and their SPOTFIRE product line. Understand their values and how your experience aligns with their mission. This will help you stand out and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your background in marketing and life sciences makes you the perfect fit for the Regional Marketing Manager position. Keep it concise and focus on your achievements.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about joining the bioMérieux family and contributing to their innovative solutions.
We think you need these skills to ace Regional Marketing Manager Molecular in Basingstoke
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Regional Marketing Manager Molecular. Highlight your experience in marketing within the IVD sector and any relevant projects that showcase your skills in molecular diagnostics.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the role and how your background aligns with our mission at bioMérieux. Don’t forget to mention your understanding of the EMEA market!
Showcase Your Analytical Skills: Since this role requires strong analytical capabilities, be sure to include examples of how you've used data to drive marketing strategies or improve product performance in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at bioMérieux
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the SPOTFIRE product line and its relevance in the molecular diagnostics space. Familiarise yourself with recent developments, market trends, and how bioMérieux positions itself against competitors. This knowledge will help you demonstrate your passion and expertise during the conversation.
✨Showcase Your Cross-Functional Experience
Since the role requires collaboration across various teams, be ready to share specific examples of how you've successfully worked with different departments in previous roles. Highlight your ability to build trust-based relationships and drive alignment without direct authority, as this will resonate well with the interviewers.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and marketing execution capabilities. Prepare scenarios where you've had to adapt global strategies to local needs or manage a product launch. Use the STAR method (Situation, Task, Action, Result) to structure your responses clearly and effectively.
✨Demonstrate Your Analytical Skills
As a Regional Marketing Manager, you'll need strong analytical skills to assess market feedback and performance metrics. Be prepared to discuss how you've used data to inform marketing strategies in the past. Bring examples of dashboards or reports you've created to track campaign effectiveness, as this will showcase your business acumen.