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- Tasks: Lead regional marketing strategy and execution for innovative diagnostic solutions across EMEA.
- Company: Join bioMérieux, a family-owned leader in in vitro diagnostics with a human-centered culture.
- Benefits: Enjoy a competitive salary, travel opportunities, and a supportive work environment.
- Why this job: Make a real impact on public health while working with diverse teams across 125 countries.
- Qualifications: Master's degree in Marketing or related field with 7-10 years of IVD marketing experience.
- Other info: Embrace a dynamic role with opportunities for growth and collaboration in a complex environment.
The predicted salary is between 43200 - 72000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For more than 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.
We are looking for a Regional Marketing Director Integrated Solution - EMEA who will work and grow within the Clinical Operations department and will report to the VP Clinical Marketing EMEA. The position is offered under an open-ended contract and may be based in any EMEA country where bioMérieux operates, with an expected travel requirement of approximately 30% across the region.
Responsibilities:
- Regional Strategy & Planning: Align regional priorities with global objectives, ensuring both customer-centricity and commercial relevance. Consolidate and synthesize local market inputs to provide feedback to Global Marketing teams in order to inform product development/LCM strategy and to allow strategy adaptation. Serve as the connector across clusters to ensure consistent franchise direction in EMEA and sharing of best practice.
- Launch Management: Lead regional coordination for new product launches; ensure readiness across markets and functions. Deploy the new Launch Excellence process in the Region in partnership with Global Strategic Marketing teams. Drive alignment with global launch plans while enabling appropriate localization for market impact. Track launch performance and provide feedback for continuous improvement.
- Global & Local Collaboration: Act as the primary regional interface for Global Product & Market Management, ensuring bidirectional flow of insights and alignment on portfolio priorities. Partner closely with country Marketing teams to ensure effective execution and market activation. Facilitate internal communications across the marketing organization to maintain transparency, reduce duplication, and drive engagement.
- Operational Effectiveness: Identify opportunities to centralize or harmonize marketing activities across clusters to drive scale and efficiency. Ensure consistent messaging, positioning, marketing methods and materials are used across markets, with flexibility for local adaptation. Promote cross-market best practice sharing and capability development.
- Drive & Management by Influence: Lead through influence by fostering strong, trust-based relationships across global, regional, and local marketing teams. Serve as a strategic connector and advisor, aligning diverse priorities and perspectives without direct authority. Proactively navigate a matrixed environment to drive alignment especially with the Microbiology and Molecular Franchises to ensure that MAESTRIA, CLARION, FIREWORKS and LUMED is fully leveraged by Franchises and local teams as competitive differentiation in the field. Use exceptional communication and negotiation skills to gain buy-in, resolve conflicts, and enable cross-functional collaboration for consistent and effective market activation.
Who are you?
You hold a Master's degree in Marketing, Life Sciences, Business, or a related field. You bring 7-10 years of progressive experience in marketing within the IVD industry, specifically in the Integrated Solutions field. You have experience in cross-country roles, with a demonstrated ability to navigate a complex matrixed environment. You have a track record of successful product launches. You demonstrate strong business acumen, analytical thinking, and communication skills. You are fluent in English; additional European language(s) are considered a plus. You are willing to travel within the region when required (approximately 30%).
bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.
Regional Marketing Director Integrated Solution - EMEA in Basingstoke employer: bioMérieux
Contact Detail:
bioMérieux Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Director Integrated Solution - EMEA in Basingstoke
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, attend relevant events, and engage on platforms like LinkedIn. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and market position. We want you to walk in with confidence, ready to discuss how your experience aligns with their needs.
✨Tip Number 3
Showcase your achievements! When discussing your past roles, focus on specific results and how you contributed to your previous companies. We love seeing numbers and success stories that highlight your impact.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in keeping you top of mind. We recommend reiterating your enthusiasm for the role and how you can contribute to their goals.
We think you need these skills to ace Regional Marketing Director Integrated Solution - EMEA in Basingstoke
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Regional Marketing Director role. Highlight your marketing achievements, especially in the IVD industry, and don’t forget to mention any cross-country experience you've had!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Be sure to connect your experiences to the responsibilities outlined in the job description.
Showcase Your Communication Skills: As a marketing leader, communication is key! In your application, demonstrate your ability to convey complex ideas clearly and effectively. This could be through your writing style or by providing examples of successful collaborations.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at bioMérieux
✨Know Your Market
Before the interview, dive deep into the IVD industry and bioMérieux's position within it. Understand their Integrated Solutions product range and how it fits into the broader market landscape. This knowledge will help you speak confidently about how you can contribute to their regional marketing strategy.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your success in marketing, particularly in complex, cross-country environments. Highlight any successful product launches you've led and how you navigated challenges. This will show them you have the hands-on experience they’re looking for.
✨Emphasise Collaboration Skills
Since this role requires managing by influence, be ready to discuss how you've built strong relationships across teams in previous positions. Share stories that illustrate your ability to align diverse priorities and foster collaboration, especially in a matrixed environment.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the role and the company. Inquire about their current marketing strategies or how they measure success in new product launches. This shows your genuine interest in the position and helps you assess if it's the right fit for you.
