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For Companies At a Glance
- Tasks: Drive global marketing strategy and growth for innovative healthcare IT solutions.
- Company: Join bioMérieux, a family-owned leader in diagnostics with a human-centred culture.
- Benefits: Competitive salary, inclusive environment, and opportunities for international travel.
- Why this job: Make a real impact in public health and fight antibiotic resistance globally.
- Qualifications: Master's degree and 5-8 years in global marketing or business development in healthcare IT.
- Other info: Collaborative role with excellent career growth and a focus on digital innovation.
The predicted salary is between 48000 - 72000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over‑50s age inclusive jobs board. A family‑owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For more than 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network. Come and join a family‑owned global company with a long‑term vision, and a human‑centered culture.
What will be your main accountabilities?
You will be responsible for the strategy, commercialization, and growth of one specific solution within the BioMérieux Vision Suite portfolio, a healthcare IT suite supporting both inside the lab (molecular, microbiology, immunoassay) and outside the lab (clinicians and government agencies for national surveillance). This portfolio plays a vital role in antimicrobial stewardship (AMS) and the global fight against antibiotic resistance.
As part of the Integrated Solutions team, this role delivers high‑value solutions by combining data/IT with medical expertise and lab consultancy. This integrated approach enhances customer outcomes by complementing instruments and reagents with digital transformation and expert‑driven solutions.
Your key responsibilities will be:
- Market Strategy & Business Growth
- Develop and execute the global marketing strategy for one solution within the Vision Suite portfolio.
- Position the solution within a broader healthcare ecosystem, ensuring alignment with AMS or national surveillance initiatives.
- Define product positioning, pricing, and competitive differentiation to drive market adoption.
- Lead new product launches and manage phase‑out strategies.
- Adapt global strategies to regional needs for optimized market success.
- Commercial Execution & Sales Enablement
- Translate global strategy into commercial execution plans for regional teams.
- Develop and provide sales training, promotional content, and marketing tools to enhance field execution.
- Support regional teams and subsidiaries in overcoming market challenges.
- Ensure commercial teams have the right tools and messaging to drive adoption in laboratories, clinical settings, and public health organizations.
- Performance Measurement & Market Impact
- Track and assess engagement success through KPIs on revenue and installed base (IB).
- Conduct regional and local surveys to gather insights on solution adoption, market impact, and customer satisfaction.
- Provide data‑driven recommendations for continuous improvement of market strategies.
- Cross‑functional Collaboration & Stakeholder Engagement
- Work closely with Global Commercial Operations Excellence, Global Marketing Communication, Global Customer Service, regulatory and Global product management teams to align product development with market needs.
- Act as a bridge between global and regional marketing teams, ensuring strategic alignment.
- Engage with key opinion leaders, healthcare providers, laboratory professionals, and government agencies to promote solution adoption.
- Support compliance with healthcare IT regulations, interoperability standards, and cybersecurity requirements to facilitate global implementation.
- Digital Innovation & IT Integration
- Ensure seamless integration of the solution with LIS, LIMS, EHR.
- Monitor and leverage trends in digital healthcare, AI‑driven workflows, and public health informatics.
- Advocate for interoperability, data security, and compliance with global standards (HL7, FHIR, GDPR).
- Position the solution as a key enabler in AMS programs and global antibiotic resistance initiatives.
What is your profile?
- Master's degree in healthcare IT, Molecular/Microbiology, Business, or a related field.
- 5 to 8 years' experience in global marketing, market management, or business development within IT healthcare.
- Strong understanding of digital healthcare ecosystems, laboratory informatics (national surveillance programs is a plus).
- Ability to collaborate with regional teams, government agencies, and healthcare professionals in a global organization.
- Fluent in English.
- Excellent leadership, strategic thinking, and communication skills.
- Willingness to travel internationally as needed.
bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.
CDD 10 months Senior Global Market Manager in Basingstoke employer: bioMérieux
Contact Detail:
bioMérieux Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CDD 10 months Senior Global Market Manager in Basingstoke
✨Tip Number 1
Network like a pro! Reach out to your connections in the healthcare IT field and let them know you're on the lookout for opportunities. You never know who might have the inside scoop on a role that’s perfect for you.
✨Tip Number 2
Prepare for interviews by researching bioMérieux and their Vision Suite portfolio. Understand their market strategy and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but someone who truly gets their mission.
✨Tip Number 3
Practice your pitch! Be clear about your achievements and how they relate to the role of Senior Global Market Manager. Use specific examples to demonstrate your strategic thinking and leadership skills – this is your time to shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining a family-owned company that values long-term vision and a human-centred culture.
We think you need these skills to ace CDD 10 months Senior Global Market Manager in Basingstoke
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the specific skills and experiences that align with the Senior Global Market Manager role. Highlight your achievements in global marketing and business development, especially in healthcare IT.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about improving public health through innovative diagnostics solutions. Make it personal and connect your experience to our mission.
Showcase Your Collaborative Spirit: We value teamwork at StudySmarter, so be sure to mention any cross-functional projects you've worked on. Highlight how you’ve engaged with diverse stakeholders, from healthcare professionals to government agencies.
Apply Through Our Website: For the best chance of success, apply directly through our website. This ensures your application gets to the right people and shows us you're serious about joining our family-owned company!
How to prepare for a job interview at bioMérieux
✨Know Your Market Inside Out
Before the interview, dive deep into the healthcare IT landscape, especially focusing on antimicrobial stewardship and national surveillance initiatives. Familiarise yourself with bioMérieux's Vision Suite portfolio and be ready to discuss how your experience aligns with their market strategy.
✨Showcase Your Collaborative Spirit
This role requires cross-functional collaboration, so prepare examples of how you've successfully worked with diverse teams in the past. Highlight your ability to engage with stakeholders like healthcare providers and government agencies, as this will demonstrate your fit for the company culture.
✨Prepare for Data-Driven Discussions
Since performance measurement is key, be ready to discuss how you've used KPIs to drive business growth in previous roles. Bring specific examples of how you've tracked engagement success and made data-driven recommendations to improve market strategies.
✨Emphasise Your Digital Savvy
With a focus on digital innovation and IT integration, make sure to highlight your understanding of laboratory informatics and digital healthcare trends. Discuss any relevant experience you have with AI-driven workflows or compliance with global standards, as this will show you're up to date with industry advancements.
