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- Tasks: Drive marketing strategies for innovative microbiology solutions across the EMEA region.
- Company: Join bioMérieux, a family-owned leader in diagnostics with a human-centered culture.
- Benefits: Open-ended contract, travel opportunities, and a supportive work environment.
- Why this job: Make a real impact on public health through cutting-edge microbiology solutions.
- Qualifications: Master’s degree in Marketing or Life Sciences and 3-5 years of relevant experience.
- Other info: Diverse team culture and commitment to equality in the workplace.
The predicted salary is between 36000 - 60000 £ per year.
A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For more than 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.
We are looking for a Regional Marketing Manager Microbiology (FAST) - EMEA who will work and grow within the Clinical Operations department. The position is offered under an open-ended contract and may be based in any EMEA country where bioMérieux operates, with an expected travel requirement of approximately 20–30% across the region.
Responsibilities:
- Support the development and execution of the EMEA marketing strategy for the Microbiology Fast solutions (VITEK REVEAL, BACT/ALERT VIRTUO, VITEK MS PRIME, BIOFIRE BCID2).
- Ensure local market activation, cross-cluster coordination, and continuous insight flow between the field, regional leadership, and Global Product & Market Management.
- Translate global strategic intent into actionable regional programs, optimize Fast Microbiology portfolio performance, enable effective launches, and support countries in driving commercial impact across a diverse EMEA region.
Main Missions:
- Regional Strategy & Planning: Implement regional Fast Microbiology marketing initiatives aligned with franchise priorities. Adapt global frameworks and content to EMEA needs; ensure clarity and relevance for cluster and country teams. Consolidate market feedback, competitive intelligence, customer insights; feed into regional plans and LCM inputs. Support business reviews, annual planning, and market prioritization for Fast Microbiology.
- Launch Management: Coordinate regional launch execution and readiness (messaging, tools) in line with Launch Excellence. Track activation metrics and business performance; assess risks, propose corrective actions. Maintain pipeline visibility and support lifecycle management.
- Global & Local Collaboration: Act as liaison between Global Product & Market Management and cluster/country marketing teams. Ensure consistent use of messaging, positioning, value propositions, and clinical evidence. Facilitate best-practice sharing (communities of practice).
- Operational Effectiveness: Support creation/localization of assets and campaigns by Global/Regional/Local MarCom. Monitor usage and impact of materials; prepare presentations, dashboards, and reviews.
- Drive & Management by Influence: Collaborate across clinical, medical, market access, sales excellence, and commercial operations. Build trust-based relationships across clusters; drive alignment without direct authority.
Who are you?
- You hold a Master’s degree in Marketing, Life Sciences, Business, or a related discipline.
- You bring 3–5 years of marketing experience within the IVD sector, ideally with exposure to Microbiology diagnostics, ID&AST market (incl. Fast AST), customer needs and trends knowledge.
- Experience in internationally distributed or cross‑country roles is considered an asset.
- You demonstrate strong marketing execution capabilities, coupled with solid analytical skills and business acumen.
- You thrive in a matrix organization and excel at driving cross‑functional collaboration.
- You possess excellent communication abilities and proven project management skills.
- You are fluent in English, with additional European languages viewed as an advantage.
- You are willing to travel across the EMEA region (approximately 20–30%).
bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.
Regional Marketing Manager Microbiology (FAST) - EMEA employer: bioMérieux SA
Contact Detail:
bioMérieux SA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Manager Microbiology (FAST) - EMEA
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at bioMérieux. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for interviews by researching bioMérieux’s products and recent developments in microbiology diagnostics. Show us you’re passionate about the field and ready to contribute to our mission of improving public health.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Regional Marketing Manager Microbiology. Highlight your marketing execution skills and how you can drive cross-functional collaboration.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our family at bioMérieux.
We think you need these skills to ace Regional Marketing Manager Microbiology (FAST) - EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Regional Marketing Manager role. Highlight your experience in marketing, especially within the IVD sector and Microbiology diagnostics. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background makes you a perfect fit for bioMérieux. Keep it engaging and relevant to the job description.
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your marketing execution capabilities and analytical skills. Numbers and results speak volumes, so don’t hold back!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining the bioMérieux family!
How to prepare for a job interview at bioMérieux SA
✨Know Your Microbiology Inside Out
Make sure you brush up on your knowledge of microbiology diagnostics and the specific products mentioned in the job description, like VITEK REVEAL and BIOFIRE BCID2. Being able to discuss these solutions confidently will show that you're not just interested in the role but also understand the market.
✨Showcase Your Marketing Experience
Prepare examples from your past marketing roles that highlight your execution capabilities and analytical skills. Be ready to discuss how you've adapted global strategies to local markets, as this is crucial for the Regional Marketing Manager position.
✨Demonstrate Cross-Functional Collaboration
Since the role involves working across various teams, think of instances where you've successfully collaborated with different departments. Highlight your ability to build trust-based relationships and drive alignment without direct authority.
✨Prepare for Travel Discussions
With an expected travel requirement of 20–30%, be ready to discuss your flexibility and willingness to travel across the EMEA region. It’s a good idea to have a plan for how you would manage your time and responsibilities while on the road.
