At a Glance
- Tasks: Drive marketing strategies for innovative microbiology solutions across the EMEA region.
- Company: Join bioMérieux, a family-owned leader in diagnostics with a human-centered culture.
- Benefits: Open-ended contract, travel opportunities, and a supportive work environment.
- Why this job: Make a real impact on public health through cutting-edge microbiology solutions.
- Qualifications: Master's degree in Marketing or Life Sciences and 3-5 years of relevant experience.
- Other info: Dynamic role with opportunities for cross-functional collaboration and career growth.
The predicted salary is between 36000 - 60000 £ per year.
A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For more than 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network. Come and join a family-owned global company with a long-term vision, and a human-centered culture.
The position is offered under an open-ended contract and may be based in any EMEA country where bioMérieux operates, with an expected travel requirement of approximately 20–30% across the region.
Responsibilities:
- You support the development and execution of the EMEA marketing strategy for the Microbiology Fast solutions (VITEK REVEAL, BACT/ALERT VIRTUO, VITEK MS PRIME, BIOFIRE BCID2).
- Operating under the guidance of the Regional Franchise Lead Microbiology, you ensure local market activation, cross-cluster coordination, and continuous insight flow between the field, regional leadership, and Global Product & Market Management.
- You translate global strategic intent into actionable regional programs, optimize Fast Microbiology portfolio performance, enable effective launches, and support countries in driving commercial impact across a diverse EMEA region.
Main Missions:
- Regional Strategy & Planning: Implement regional Fast Microbiology marketing initiatives aligned with franchise priorities. Adapt global frameworks and content to EMEA needs; ensure clarity and relevance for cluster and country teams. Consolidate market feedback, competitive intelligence, customer insights; feed into regional plans and LCM inputs. Support business reviews, annual planning, and market prioritization for Fast Microbiology.
- Launch Management: Coordinate regional launch execution and readiness (messaging, tools) in line with Launch Excellence. Track activation metrics and business performance; assess risks, propose corrective actions. Maintain pipeline visibility and support lifecycle management.
- Global & Local Collaboration: Act as liaison between Global Product & Market Management and cluster/country marketing teams. Ensure consistent use of messaging, positioning, value propositions, and clinical evidence. Facilitate best-practice sharing (communities of practice).
- Operational Effectiveness: Support creation/localization of assets and campaigns by Global/Regional/Local MarCom. Monitor usage and impact of materials; prepare presentations, dashboards, and reviews.
- Drive & Management by Influence: Collaborate across clinical, medical, market access, sales excellence, and commercial operations. Build trust-based relationships across clusters; drive alignment without direct authority.
Who are you?
- You hold a Master's degree in Marketing, Life Sciences, Business, or a related discipline.
- You bring 3–5 years of marketing experience within the IVD sector, ideally with exposure to Microbiology diagnostics, ID&AST market (incl. Fast AST), customer needs and trends knowledge.
- Experience in internationally distributed or cross‐country roles is considered an asset.
- You demonstrate strong marketing execution capabilities, coupled with solid analytical skills and business acumen.
- You thrive in a matrix organization and excel at driving cross‐functional collaboration.
- You possess excellent communication abilities and proven project management skills.
- You are fluent in English, with additional European languages viewed as an advantage.
- You are willing to travel across the EMEA region (approximately 20–30%).
bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.
Regional Marketing Manager Microbiology (FAST) - EMEA in London employer: bioMérieux SA
Contact Detail:
bioMérieux SA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Manager Microbiology (FAST) - EMEA in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching bioMérieux and its products. Understand their Microbiology Fast solutions and be ready to discuss how your experience aligns with their needs. Show them you’re not just another candidate, but someone who genuinely cares about their mission.
✨Tip Number 3
Practice your pitch! Be clear about your skills and how they can benefit the team at bioMérieux. A confident and concise introduction can make a lasting impression, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the bioMérieux family and contributing to their innovative work in diagnostics.
We think you need these skills to ace Regional Marketing Manager Microbiology (FAST) - EMEA in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Regional Marketing Manager Microbiology. Highlight your marketing experience in the IVD sector and any relevant projects you've worked on that align with the responsibilities listed in the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about microbiology diagnostics and how your skills can contribute to bioMérieux's mission. Keep it concise but impactful!
Showcase Your Analytical Skills: Since the role requires strong analytical capabilities, be sure to include examples of how you've used data to drive marketing decisions or improve campaign performance in your application. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensure it gets the attention it deserves. Plus, it shows you're keen on joining our family!
How to prepare for a job interview at bioMérieux SA
✨Know Your Microbiology
Brush up on your knowledge of microbiology diagnostics and the specific products mentioned in the job description, like VITEK REVEAL and BIOFIRE BCID2. Being able to discuss these solutions confidently will show your genuine interest and expertise in the field.
✨Showcase Your Marketing Skills
Prepare examples from your past experiences that highlight your marketing execution capabilities. Be ready to discuss how you've adapted global strategies to local markets, as this is crucial for the role.
✨Demonstrate Cross-Functional Collaboration
Think of instances where you've successfully collaborated across different teams or departments. This role requires strong relationship-building skills, so be prepared to share how you’ve influenced others without direct authority.
✨Ask Insightful Questions
Prepare thoughtful questions about bioMérieux's current marketing strategies and future plans for the Fast Microbiology portfolio. This shows your enthusiasm for the role and helps you gauge if the company culture aligns with your values.
