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- Tasks: Drive marketing strategies for innovative BIOFIRE products across the EMEA region.
- Company: Join bioMérieux, a family-owned leader in diagnostics with a human-centered culture.
- Benefits: Open-ended contract, travel opportunities, and a supportive work environment.
- Why this job: Make a real impact in public health while collaborating with diverse teams.
- Qualifications: Master’s degree in Marketing or Life Sciences and 3-5 years of relevant experience.
- Other info: Dynamic role with opportunities for growth and international collaboration.
The predicted salary is between 36000 - 60000 £ per year.
bioMérieux is a family-owned global company and a world leader in the field of in vitro diagnostics. For more than 60 years, we have imagined and developed innovative diagnostics solutions to improve public health. Our teams span 45 countries and serve 160 countries with a large distribution network. We are looking for a Regional Marketing Manager Molecular (BIOFIRE) - EMEA who will work and grow within the Clinical Operations department. The position is offered under an open-ended contract and may be based in any EMEA country where bioMérieux operates, with an expected travel requirement of approximately 20–30% across the region.
Responsibilities:
- Support the development and execution of the EMEA marketing strategy for the BIOFIRE product line.
- Implement regional BIOFIRE marketing initiatives aligned with franchise priorities.
- Adapt global frameworks and content to EMEA needs; ensure clarity and relevance for cluster and country teams.
- Consolidate market feedback, competitive intelligence, customer insights; feed into regional plans and LCM inputs.
- Coordinate regional launch execution and readiness (messaging, tools) in line with Launch Excellence.
- Track activation metrics and business performance; assess risks, propose corrective actions.
- Act as liaison between Global Product & Market Management and cluster/country marketing teams.
- Support creation/localization of assets and campaigns by Global/Regional/Local MarCom.
- Collaborate across clinical, medical, market access, sales excellence, and commercial operations.
Who are you?
- You hold a Master’s degree in Marketing, Life Sciences, Business, or a related discipline.
- You bring 3–5 years of marketing experience within the IVD sector, ideally with exposure to molecular diagnostics or syndromic testing.
- You demonstrate strong marketing execution capabilities, coupled with solid analytical skills and business acumen.
- You thrive in a matrix organization and excel at driving cross‑functional collaboration.
- You possess excellent communication abilities and proven project management skills.
- You are fluent in English, with additional European languages viewed as an advantage.
- You are willing to travel across the EMEA region (approximately 20–30%).
bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.
Regional Marketing Manager Molecular (BIOFIRE) - EMEA in Basingstoke employer: bioMérieux SA
Contact Detail:
bioMérieux SA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Manager Molecular (BIOFIRE) - EMEA in Basingstoke
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products, especially the BIOFIRE line. Show that you understand their mission and how your skills can contribute to their goals. We want to see your passion for the role!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the responsibilities of the Regional Marketing Manager role. Highlight your marketing execution capabilities and analytical skills to stand out from the crowd.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the bioMérieux family and contributing to their innovative solutions.
We think you need these skills to ace Regional Marketing Manager Molecular (BIOFIRE) - EMEA in Basingstoke
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Regional Marketing Manager Molecular. Highlight your marketing experience in the IVD sector and any relevant projects that showcase your skills in cross-functional collaboration.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the BIOFIRE product line and how your background aligns with bioMérieux's mission. Keep it engaging and personal!
Showcase Your Analytical Skills: Since the role requires strong analytical capabilities, don’t forget to include examples of how you've used data to drive marketing decisions in the past. This will show us you can handle the responsibilities of the position.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at bioMérieux SA
✨Know Your BIOFIRE Inside Out
Before the interview, make sure you thoroughly understand the BIOFIRE product line and its significance in the molecular diagnostics field. Familiarise yourself with recent developments, market trends, and how bioMérieux positions itself against competitors. This knowledge will help you demonstrate your passion and expertise during the conversation.
✨Showcase Your Cross-Functional Collaboration Skills
Since the role requires collaboration across various teams, prepare examples that highlight your experience in working with different departments. Think of specific projects where you successfully built relationships and drove alignment without direct authority. This will show that you can thrive in a matrix organisation.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and strategic thinking. Prepare to discuss how you would handle specific challenges related to regional marketing initiatives or launch management. Use the STAR method (Situation, Task, Action, Result) to structure your responses clearly and effectively.
✨Demonstrate Your Analytical Skills
As the role involves optimising portfolio performance and tracking activation metrics, be ready to discuss how you've used data to inform marketing strategies in the past. Bring examples of how you've consolidated market feedback and competitive intelligence to drive business decisions, showcasing your analytical mindset.
