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- Tasks: Drive marketing strategies for innovative microbiology solutions across the EMEA region.
- Company: Join bioMérieux, a family-owned leader in diagnostics with a human-centered culture.
- Benefits: Open-ended contract, travel opportunities, and a supportive work environment.
- Why this job: Make a real impact on public health through cutting-edge microbiology solutions.
- Qualifications: Master’s degree in Marketing or Life Sciences and 3-5 years of relevant experience.
- Other info: Diverse team culture with a commitment to equality and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For more than 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.
We are looking for a Regional Marketing Manager Microbiology (FAST) - EMEA who will work and grow within the Clinical Operations department. The position is offered under an open-ended contract and may be based in any EMEA country where bioMérieux operates, with an expected travel requirement of approximately 20–30% across the region.
Responsibilities:
- Support the development and execution of the EMEA marketing strategy for the Microbiology Fast solutions (VITEK REVEAL, BACT/ALERT VIRTUO, VITEK MS PRIME, BIOFIRE BCID2).
- Ensure local market activation, cross-cluster coordination, and continuous insight flow between the field, regional leadership, and Global Product & Market Management.
- Translate global strategic intent into actionable regional programs, optimize Fast Microbiology portfolio performance, enable effective launches, and support countries in driving commercial impact across a diverse EMEA region.
Main Missions:
- Regional Strategy & Planning: Implement regional Fast Microbiology marketing initiatives aligned with franchise priorities. Adapt global frameworks and content to EMEA needs; ensure clarity and relevance for cluster and country teams. Consolidate market feedback, competitive intelligence, customer insights; feed into regional plans and LCM inputs. Support business reviews, annual planning, and market prioritization for Fast Microbiology.
- Launch Management: Coordinate regional launch execution and readiness (messaging, tools) in line with Launch Excellence. Track activation metrics and business performance; assess risks, propose corrective actions. Maintain pipeline visibility and support lifecycle management.
- Global & Local Collaboration: Act as liaison between Global Product & Market Management and cluster/country marketing teams. Ensure consistent use of messaging, positioning, value propositions, and clinical evidence. Facilitate best-practice sharing (communities of practice).
- Operational Effectiveness: Support creation/localization of assets and campaigns by Global/Regional/Local MarCom. Monitor usage and impact of materials; prepare presentations, dashboards, and reviews.
- Drive & Management by Influence: Collaborate across clinical, medical, market access, sales excellence, and commercial operations. Build trust-based relationships across clusters; drive alignment without direct authority.
Who are you?
- You hold a Master’s degree in Marketing, Life Sciences, Business, or a related discipline.
- You bring 3–5 years of marketing experience within the IVD sector, ideally with exposure to Microbiology diagnostics, ID&AST market (incl. Fast AST), customer needs and trends knowledge.
- Experience in internationally distributed or cross‑country roles is considered an asset.
- You demonstrate strong marketing execution capabilities, coupled with solid analytical skills and business acumen.
- You thrive in a matrix organization and excel at driving cross‑functional collaboration.
- You possess excellent communication abilities and proven project management skills.
- You are fluent in English, with additional European languages viewed as an advantage.
- You are willing to travel across the EMEA region (approximately 20–30%).
bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.
Regional Marketing Manager Microbiology (FAST) - EMEA in Basingstoke employer: bioMérieux SA
Contact Detail:
bioMérieux SA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Manager Microbiology (FAST) - EMEA in Basingstoke
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at bioMérieux. A friendly chat can give you insider info and maybe even a referral!
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research bioMérieux’s products, especially in Microbiology, and think about how your experience aligns with their needs. Show them you’re the perfect fit!
✨Tip Number 3
Don’t just wait for job openings—be proactive! Keep an eye on our website and apply directly. It shows initiative and enthusiasm, which employers love!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can keep you top of mind and show your genuine interest in the role. Plus, it’s a great way to reiterate why you’re the best choice!
We think you need these skills to ace Regional Marketing Manager Microbiology (FAST) - EMEA in Basingstoke
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Regional Marketing Manager role. Highlight your experience in marketing, especially within the IVD sector and Microbiology diagnostics. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background makes you a perfect fit for bioMérieux. Keep it engaging and relevant to the job description.
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your marketing execution capabilities and analytical skills. Numbers and results speak volumes, so don’t hold back!
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets to the right people!
How to prepare for a job interview at bioMérieux SA
✨Know Your Microbiology Inside Out
Make sure you brush up on your knowledge of microbiology diagnostics, especially the products mentioned in the job description like VITEK REVEAL and BACT/ALERT VIRTUO. Being able to discuss these solutions confidently will show that you're genuinely interested and well-prepared.
✨Showcase Your Marketing Experience
Prepare specific examples from your past marketing roles that demonstrate your ability to execute strategies and manage launches. Highlight any experience you have in the IVD sector or with cross-country roles, as this will resonate well with the interviewers.
✨Emphasise Collaboration Skills
Since the role requires working across various teams, be ready to discuss how you've successfully collaborated in a matrix organisation. Share stories that illustrate your ability to build trust and drive alignment without direct authority.
✨Be Ready for Travel Discussions
With an expected travel requirement of 20-30%, be prepared to talk about your flexibility and willingness to travel across the EMEA region. It’s a good idea to mention any previous experiences you have had with international roles or travel, as it shows you’re ready for the demands of the job.
