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- Tasks: Support brand strategy execution and drive awareness through innovative marketing campaigns.
- Company: Join Bio&Me, a fast-growing B Corp brand revolutionising gut health.
- Benefits: Enjoy 25 days annual leave, health insurance, remote work options, and a yearly bonus.
- Other info: Great career growth potential and a dynamic work environment.
- Why this job: Help shape a beloved brand and make gut health accessible to everyone.
- Qualifications: Experience in marketing and brand management, especially in FMCG.
The predicted salary is between 30000 - 40000 £ per year.
Location: Chester – office based (some hybrid possible, but preference will be given to candidates who can be office based).
At Bio&Me, we’re on a mission to make gut health deliciously easy and accessible. Founded by The Gut Health Doctor, Dr. Megan Rossi, BSc PhD RD - we’re a fast-growing B Corp challenger brand shaking up the food & drink industry. From award-winning granolas and porridges to kefir yoghurts and drinks, everything we do is backed by science and packed with flavour - bringing the benefits of gut health to millions.
We’re looking for an Assistant Brand Manager to support the execution of the brand strategy for Bio&Me, driving awareness, engagement, and sales across all channels. Reporting into the Brand Manager, you’ll help manage day-to-day brand activity, assist in developing marketing campaigns, support new product launches, and ensure the brand continues to grow and resonate with customers.
- Assist in the development and execution of marketing campaigns to build brand awareness, enhance visibility and launch new products.
- Help develop brand plans and marketing strategies, including monitoring market trends and competitor activity, and identifying opportunities for growth.
- Own Bio&Me’s experiential calendar, leading how the brand shows up across consumer, trade and retailer HQ events.
- Analyse campaign performance and present back actionable insights on how we can improve performance and marketing effectiveness.
- Manage day-to-day brand operations, coordinating between internal stakeholders, and getting hands-on with photoshoots, influencers, social content and PR campaigns.
- Provide project support, including managing packaging/artwork changes, as well as assisting with the new product development process.
A strong understanding of marketing principles and brand management preferably from a couple of years' experience within the FMCG industry.
Good understanding of marketing channels (especially social) and consumer behaviour.
Excellent analytical skills with the ability to interpret data and make data-driven decisions.
Strong communication and organisational skills to manage multiple projects effectively.
Vitality Health Insurance, 25 days annual leave + bank holidays + your birthday off (+ an extra day off for every year you work for us, up to your fourth year), up to four weeks remote working per year, a yearly bonus based on results, opportunities to contribute to exciting marketing campaigns and product launches, potential for career growth within the marketing department (and beyond!).
This is a brilliant opportunity to help shape the Bio&Me brand - amplifying our mission to make good gut health accessible to all. You’ll play a key role in building a brand people love, both on and offline, as we continue to grow across the UK and beyond.
Locations
Assistant Brand Manager - Personal Care in Cheshire, Chester employer: Bio&Me I B Corp
Contact Detail:
Bio&Me I B Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Brand Manager - Personal Care in Cheshire, Chester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, projects, and any relevant work. This gives you a chance to stand out and demonstrate your creativity and analytical skills.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their brand strategy and be ready to discuss how you can contribute to their mission of making gut health accessible. Tailor your answers to show you're a perfect fit!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Bio&Me team. Don’t forget to follow up after applying to keep your name fresh in their minds!
We think you need these skills to ace Assistant Brand Manager - Personal Care in Cheshire, Chester
Some tips for your application 🫡
Show Your Passion for Gut Health: When you're writing your application, let your enthusiasm for gut health shine through! We want to see how you connect with our mission at Bio&Me and why you're excited about the role of Assistant Brand Manager.
Tailor Your Experience: Make sure to highlight your relevant experience in brand management and marketing. We’re looking for someone who understands the FMCG landscape, so be specific about your past roles and how they relate to what we do at Bio&Me.
Be Data-Driven: Since we love making decisions based on data, include examples of how you've used analytics in your previous roles. Show us how you’ve interpreted data to drive marketing strategies or improve campaign performance.
Keep It Professional Yet Personal: While we appreciate a professional tone, don’t be afraid to let your personality come through! We’re a friendly team at Bio&Me, so a touch of your unique voice can make your application stand out. Remember to apply through our website!
How to prepare for a job interview at Bio&Me I B Corp
✨Know Your Brand Inside Out
Before the interview, dive deep into Bio&Me's mission and products. Understand their unique selling points and how they differentiate themselves in the market. This will not only show your genuine interest but also help you discuss how you can contribute to their brand strategy.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of campaigns you've analysed and the insights you derived from them. This will demonstrate your ability to make data-driven decisions, which is crucial for the Assistant Brand Manager role.
✨Prepare for Scenario Questions
Think about potential challenges the brand might face and how you would tackle them. For instance, consider how you would approach a new product launch or respond to competitor activity. This shows that you're proactive and ready to think on your feet.
✨Engage with Their Social Media
Before your interview, engage with Bio&Me’s social media channels. Comment on their posts or share your thoughts on their campaigns. This not only gives you insight into their current marketing strategies but also shows your enthusiasm for the brand and its community.