Manager, Enzyme Therapies Marketing, PKU

Who We Are BioMarin is a global biotechnology company that relentlessly pursues bold science to translate genetic discoveries into new medicines that advance the future of human health. Since our founding in 1997, we have applied our scientific expertise in understanding the underlying causes of genetic conditions to create transformative medicines, using a number of treatment modalities. Using our unparalleled expertise in genetics and molecular biology, we develop medicines for patients with significant unmet medical need.

About Commercial Our Commercial organization leads our global sales and marketing strategies around the world. Our integrated team continues to solidify BioMarin’s commercial presence in the United States and Europe and is rapidly growing in other regions, such as Latin America, the Middle East and Asia-Pacific.

Summary The Manager, ET BU Marketing, PKU will play a pivotal role in shaping and executing the HCP engagement and contents for the PKU franchise, a rare genetic condition that severely affects how a person can think, feel and eat. Reporting to the ET BU PKU Marketing Lead, this individual will serve as the project lead for various marketing initiatives, overseeing the end-to-end projects management from conception to evaluation of performance. This will require a tight alignment with the cross-functional and -country commercial teams and vendors to ensure project outcomes meet the pre-defined goals in terms of quality and uptake, timeline and budget.

The initiatives encompass various customer engagements, multi-channel content development and dissemination plans in line with the overall brand strategy and messaging objectives. The key collaborating functions include Medical Affairs, Marketing in local affiliates, Compliance, Digital Strategy and Operations, Congress Management, Corporate Communications and Patient Affairs. This role requires strong sense of urgency, ownership and problem-solving mindset, backed by demonstrable skills in communication, multi-tasking and teamwork. The ideal candidate will bring experience in biotech/pharma marketing and passion for improving patient outcomes in rare disease.

Responsibilities

• Customer Strategy and Engagement: Lead the design and implementation of prioritised PKU customer engagement activities at medical congresses, advisory boards, advocacy events. Coordinate with cross-functional and -country teams to design optimal messaging, speaker panel, innovative delivery formats and drive uptake. Build and maintain relationships with opinion leaders, advocacy groups, and key customers to identify business opportunities and champion the voice of customers for future engagements. Collaborate with countries to develop or align on strategy and frameworks pertaining to customer segmentation and prioritization, and integration into local sales.
• Content Generation: Lead or support generation or adaptation of contents for HCPs and Patient/Caregivers/Patient Advocacy Groups that are resonant with customers, aligned with brand strategy and messaging objectives. Provide guidance to country teams for localization.
• Multi-channel Strategy and Operation: Collaborate closely with Digital partners and affiliate marketing teams to plan, develop and disseminate prioritised contents across personal and non-personal channels. Identify opportunities for quick wins in external paid/earned channels and ongoing maintenance and optimisation of owned channels like websites. Participate in the enterprise-wide digital transformation to facilitate uptake across the organization and represent the brand.
• Project Performance Monitoring: Develop and manage project vendor, budget, outcome quality and timelines and performance against goals. Set measure of success, collect, analyse, and report on engagement and impact metrics, providing actionable insights for ongoing improvement.
• Brand Strategy and Operation: Support ET BU PKU Marketing Lead on various business review and planning meetings and communications that facilitate business growth, brand positioning and collaboration. Maintain file repository and communications on MS TEAMS.
• Compliance and Risk Management: Work with the Compliance team to ensure projects adhere to pharmaceutical regulations, company policies, and ethical standards. Anticipate potential compliance risks, plan mitigation and clear roadblocks with the promotional reviewers throughout the project lifecycle, ensuring proactive mitigation strategies and timely resolutions.

Education and Experience

• A relevant bachelor’s degree such as Life Sciences, Communications or Business Administration.
• Fluent in oral and written English, an additional European language advantageous.
• About 5 years of experience in the biopharmaceutical industry, with a preference for background in marketing, demonstrating a successful track record in cross-functional project management.
• Demonstrable exposure to international, multiple brands and scientific fluency will be highly valued.
• Strong collaborative skills, with the ability to engage effectively with stakeholders at various levels of the organization to cultivate productive working relationships.
• Proven ability to coordinate multiple projects and deliver high-quality results in complex markets and therapeutic areas.
• Excellent communication skills, both verbal and written, with the ability to convey information clearly and effectively.
• Adaptable and agile in response to change and new knowledge areas.
• Sense of urgency, ownership and problem-solving mindset.
• Strategic Thinking and Results-Driven: Capable of formulating strategic plans with a clear focus on achieving measurable results.

Note: This description is not intended to be all-inclusive, or a limitation of the duties of the position. It is intended to describe the general nature of the job that may include other duties as assumed or assigned.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.