At a Glance
- Tasks: Lead digital marketing strategies, optimise websites, and enhance customer journeys using innovative tech.
- Company: Join Cenevo, a leader in lab management systems and AI technology for life sciences.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Be part of a dynamic team driving innovation in the life sciences sector.
- Why this job: Make a real impact in the tech world while working with cutting-edge tools and data-driven strategies.
- Qualifications: 2-4 years in digital marketing, strong analytical skills, and experience with HubSpot preferred.
The predicted salary is between 40000 - 50000 € per year.
We are looking for a creative, hands-on, results and data-driven Digital Marketing Manager to own the performance of our website and digital customer journey - from first visit to qualified pipeline. This role is responsible for managing our websites, SEO, and marketing automation; driving digital customer journeys; leveraging AI and emerging technologies; and working closely with our PPC agency, product marketing, and sales organization. You will ensure that traffic turns into qualified leads through well-designed journeys, experiments, and targeted nurturing.
Key Responsibilities
- Website & Conversion Optimization
- Own the performance of the company website as a primary lead-generation channel.
- Optimize landing pages, forms, and user journeys to improve conversion rates.
- Run continuous A/B tests on pages, messaging, forms, and CTAs.
- Improve site structure and flows based on user behavior and analytics.
- Customer Journey & Funnel Management
- Design and optimize the full digital funnel from first touch to SQL.
- Map journeys by persona, industry, and buying stage.
- Identify drop-off points and implement improvements.
- Marketing Automation & Nurture
- Build and manage email campaigns and nurture workflows in HubSpot.
- Segment audiences and create targeted messaging by persona and lifecycle stage.
- Support webinars, events, and product campaigns with automated journeys.
- Traffic & Growth Programs
- Work with the PPC agency to align landing pages, messaging, and conversion tracking.
- Develop and manage referral and ambassador programs.
- Improve organic and direct traffic performance through on-site optimization with the SEO manager.
- Support partners and campaign traffic initiatives.
- Email & Lifecycle Marketing
- Plan and execute nurture sequences, product announcements, customer communications, and event and webinar campaigns.
- Optimize email performance through segmentation, testing, and personalization.
- Analytics & Reporting
- Track and report on key KPIs: conversion rates, MQLs and SQLs, funnel velocity, and campaign performance.
- Maintain dashboards and regular performance reports.
- Provide insights and recommendations for continuous improvement.
Experience
- 2-4 years of experience in digital, growth, or lifecycle marketing.
- Experience in B2B SaaS or technology companies (life sciences is a plus).
- Hands-on experience with website conversion optimization, A/B testing tools and methodologies, marketing automation platforms (HubSpot preferred), Google Analytics or similar tools, and AI tools and agents.
- Strong analytical mindset and comfort working with funnel metrics.
- Experience with HubSpot Marketing, WordPress, etc.
- Strong project management skills, with the ability to manage multiple initiatives simultaneously with strong attention to detail.
- Excellent communication and interpersonal skills for effective cross-functional collaboration.
- Be curious and independent - eager to learn new tech and stay ahead of trends by conducting market research, identifying emerging technologies and platforms to enhance reach and engagement.
Advantageous
- Experience with referral or ambassador programs.
- Experience working with PPC or media agencies.
- Background in life sciences, scientific software, or technical B2B environments.
Success Metrics
- Website conversion rate.
- MQL and SQL lead volumes.
- Funnel progression rates.
- Email engagement and conversion.
- Digital channel pipeline influence.
How to Apply
Send your CV and a brief cover letter to , referencing "Cenevo London - Digital Marketing Manager".
Company Overview
Cenevo specializes in lab management systems, automation, orchestration, data management and AI technology for life sciences. We are trusted by scientists, companies, and research institutions worldwide, from small biotech to global pharma, with over 950 customers – including 8 out of the top 10 pharmas – and 45,000+ scientist users worldwide. Our team of more than 200 provides customers with global support from our offices in the UK, US, Israel, and Poland. Cenevo enables connected labs that are automated, data‑centric and AI‑enabled. Our Mosaic software offers a comprehensive suite of tools to maximize the efficiency and accuracy of sample tracking, inventory management and workflow automation. With connections to over 150 device and system integrations, Mosaic maximizes efficiency, orchestration and accuracy. Our Labguru software provides a cloud‑based laboratory data management research‑to‑production platform, combining an ELN, LIMS, inventory management and AI‑based informatics tools. Scientists rely on Labguru to accurately plan, document, track, streamline, automate and share their research and production.
Digital Marketing Manager in London employer: BioData Ltd.
Cenevo is an exceptional employer for a Digital Marketing Manager, offering a dynamic hybrid work environment in the UK that fosters creativity and innovation. With a strong focus on employee growth, Cenevo provides opportunities to work with cutting-edge AI technologies and collaborate across global teams, ensuring that every team member can thrive in their role while contributing to meaningful advancements in life sciences.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and join online communities. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects, A/B tests, and any successful campaigns you've run. This gives potential employers a taste of what you can do.
✨Tip Number 3
Don’t just apply blindly! Tailor your approach for each application. Research the company, understand their digital strategy, and mention how you can help improve their customer journey and conversion rates.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and take the time to engage with us directly.
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience with website performance, SEO, and marketing automation, as these are key for us. Use specific examples that showcase your skills in driving digital customer journeys.
Craft a Compelling Cover Letter:Your cover letter should reflect your passion for digital marketing and how you can contribute to our team. Mention your hands-on experience with A/B testing and analytics, and don’t forget to express your eagerness to leverage AI and emerging technologies in your work with us.
Showcase Your Analytical Skills:Since we value data-driven decision-making, make sure to highlight your analytical mindset. Include any relevant metrics or KPIs you've worked with in the past, especially those related to conversion rates and funnel performance, to demonstrate your impact.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your CV and cover letter directly, ensuring they get the attention they deserve. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at BioData Ltd.
✨Know Your Digital Marketing Metrics
Before the interview, brush up on key performance indicators relevant to digital marketing, such as conversion rates and MQLs. Be ready to discuss how you've used these metrics in past roles to drive results.
✨Showcase Your A/B Testing Experience
Prepare specific examples of A/B tests you've conducted, including what you tested, the results, and how it impacted conversion rates. This will demonstrate your hands-on experience and analytical mindset.
✨Familiarise Yourself with HubSpot
Since HubSpot is preferred for this role, make sure you know its features well. If you’ve built email campaigns or managed workflows, be ready to share those experiences and any challenges you overcame.
✨Understand the Customer Journey
Be prepared to discuss how you would design and optimise a digital funnel. Think about different personas and buying stages, and be ready to suggest improvements based on user behaviour and analytics.
