At a Glance
- Tasks: Lead digital marketing strategies, optimise websites, and enhance customer journeys using innovative tech.
- Company: Join Cenevo, a leader in lab management systems and AI technology for life sciences.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Be part of a dynamic team driving innovation in the life sciences sector.
- Why this job: Make a real impact in the tech world while working with cutting-edge tools and data-driven strategies.
- Qualifications: 2-4 years in digital marketing, strong analytical skills, and experience with HubSpot preferred.
The predicted salary is between 40000 - 50000 € per year.
We are looking for a creative, hands-on, results and data-driven Digital Marketing Manager to own the performance of our website and digital customer journey - from first visit to qualified pipeline. This role is responsible for managing our websites, SEO, and marketing automation; driving digital customer journeys; leveraging AI and emerging technologies; and working closely with our PPC agency, product marketing, and sales organization. You will ensure that traffic turns into qualified leads through well-designed journeys, experiments, and targeted nurturing.
Key Responsibilities
- Website & Conversion Optimization
- Own the performance of the company website as a primary lead-generation channel.
- Optimize landing pages, forms, and user journeys to improve conversion rates.
- Run continuous A/B tests on pages, messaging, forms, and CTAs.
- Improve site structure and flows based on user behavior and analytics.
- Customer Journey & Funnel Management
- Design and optimize the full digital funnel from first touch to SQL.
- Map journeys by persona, industry, and buying stage.
- Identify drop-off points and implement improvements.
- Marketing Automation & Nurture
- Build and manage email campaigns and nurture workflows in HubSpot.
- Segment audiences and create targeted messaging by persona and lifecycle stage.
- Support webinars, events, and product campaigns with automated journeys.
- Traffic & Growth Programs
- Work with the PPC agency to align landing pages, messaging, and conversion tracking.
- Develop and manage referral and ambassador programs.
- Improve organic and direct traffic performance through on-site optimization with the SEO manager.
- Support partners and campaign traffic initiatives.
- Email & Lifecycle Marketing
- Plan and execute nurture sequences, product announcements, customer communications, and event and webinar campaigns.
- Optimize email performance through segmentation, testing, and personalization.
- Analytics & Reporting
- Track and report on key KPIs: conversion rates, MQLs and SQLs, funnel velocity, and campaign performance.
- Maintain dashboards and regular performance reports.
- Provide insights and recommendations for continuous improvement.
Experience
- 2-4 years of experience in digital, growth, or lifecycle marketing.
- Experience in B2B SaaS or technology companies (life sciences is a plus).
- Hands-on experience with website conversion optimization, A/B testing tools and methodologies, marketing automation platforms (HubSpot preferred), Google Analytics or similar tools, and AI tools and agents.
- Strong analytical mindset and comfort working with funnel metrics.
- Experience with HubSpot Marketing, WordPress, etc.
- Strong project management skills, with the ability to manage multiple initiatives simultaneously with strong attention to detail.
- Excellent communication and interpersonal skills for effective cross-functional collaboration.
- Be curious and independent - eager to learn new tech and stay ahead of trends by conducting market research, identifying emerging technologies and platforms to enhance reach and engagement.
Advantageous
- Experience with referral or ambassador programs.
- Experience working with PPC or media agencies.
- Background in life sciences, scientific software, or technical B2B environments.
Success Metrics
- Website conversion rate.
- MQL and SQL lead volumes.
- Funnel progression rates.
- Email engagement and conversion.
- Digital channel pipeline influence.
How to Apply
Send your CV and a brief cover letter to jobs@cenevo.com, referencing "Cenevo London - Digital Marketing Manager".
Company Overview
Cenevo specializes in lab management systems, automation, orchestration, data management and AI technology for life sciences. We are trusted by scientists, companies, and research institutions worldwide, from small biotech to global pharma, with over 950 customers – including 8 out of the top 10 pharmas – and 45,000+ scientist users worldwide. Our team of more than 200 provides customers with global support from our offices in the UK, US, Israel, and Poland. Cenevo enables connected labs that are automated, data‑centric and AI‑enabled. Our Mosaic software offers a comprehensive suite of tools to maximize the efficiency and accuracy of sample tracking, inventory management and workflow automation. With connections to over 150 device and system integrations, Mosaic maximizes efficiency, orchestration and accuracy. Our Labguru software provides a cloud‑based laboratory data management research‑to‑production platform, combining an ELN, LIMS, inventory management and AI‑based informatics tools. Scientists rely on Labguru to accurately plan, document, track, streamline, automate and share their research and production.
Digital Marketing Manager employer: BioData Ltd.
Cenevo is an exceptional employer for a Digital Marketing Manager, offering a dynamic hybrid work environment in the UK that fosters creativity and innovation. With a strong focus on employee growth, Cenevo provides opportunities to work with cutting-edge AI technologies and collaborate across teams, ensuring that your contributions directly impact the success of our global clientele in the life sciences sector. The supportive work culture encourages continuous learning and experimentation, making it a rewarding place for professionals eager to advance their careers in digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and join online forums. The more you engage, the better your chances of landing that Digital Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past projects, A/B tests, and successful campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Don’t just apply; follow up! After submitting your application through our website, drop a friendly email to express your enthusiasm. It shows initiative and keeps you on their radar.
✨Tip Number 4
Stay curious and keep learning! Familiarise yourself with the latest trends in digital marketing and AI tools. This not only boosts your knowledge but also makes you a more attractive candidate.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Digital Marketing Manager role. Highlight your experience with website optimisation, A/B testing, and marketing automation to show us you're the right fit!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your background aligns with our mission at Cenevo. Keep it concise but impactful!
Showcase Your Analytical Skills:Since this role involves tracking KPIs and reporting on performance, make sure to mention any relevant tools you've used, like Google Analytics or HubSpot. We love data-driven decision-makers!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any updates from us!
How to prepare for a job interview at BioData Ltd.
✨Know Your Digital Marketing Metrics
Before the interview, brush up on key performance indicators relevant to digital marketing, like conversion rates and MQLs. Be ready to discuss how you've used these metrics in past roles to drive results.
✨Showcase Your A/B Testing Experience
Prepare specific examples of A/B tests you've conducted, including what you tested, the results, and how it impacted conversion rates. This will demonstrate your hands-on experience and analytical mindset.
✨Familiarise Yourself with HubSpot
Since HubSpot is preferred for this role, make sure you know its features inside out. If you’ve built email campaigns or managed workflows, be ready to share those experiences and any challenges you overcame.
✨Understand the Customer Journey
Be prepared to discuss how you would design and optimise a digital funnel. Think about different personas and buying stages, and be ready to suggest improvements based on user behaviour and analytics.
