Marketing & Access Manager UK/IE

At Biocon Biologics, we are creating a model for the future of healthcare for all. We are a leading company in the biosimilars revolution where patients come first. Our ambition is to impact a billion lives, and we do this by fostering a culture of affordable innovation, patient centricity and disruptive thinking. We are a multicultural global company where employees have a purpose and passion to work closely with partners and patients. We have proven end to end expertise in the field of biosimilars, from its development, manufacturing, clinical development, regulatory approvals to commercialization. We have a long-term commitment to bring high quality affordable biosimilars to patients all over the globe.

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Area of Responsibilities:

Biocon Biologics, a leading global biopharmaceutical company, is seeking a dynamic and experienced individual to fill the newly created role of Marketing and Access Manager for our UK & Ireland affiliate. As a key member of our team, you will play a pivotal role in shaping and executing marketing strategies and market access initiatives to drive growth and market penetration for our expanding Biosimilar portfolio in the UK & Ireland.

Role/Job Description:

• Develop and Execute Marketing Strategies: Lead the development and implementation of comprehensive marketing strategies to promote Biocon Biologics\’ products in the UK & Irish markets. Collaborate closely with Commercial Lead, KAMs & cross-functional team to ensure alignment with business objectives and market needs.
• Digital Marketing: Lead digital marketing initiatives, including social media, VAEs, to enhance brand visibility and engagement.
• Sales Campaign Management: Develop and manage sales campaigns to drive product awareness and uptake in the market. Collaborate with sales teams to ensure alignment with marketing strategies.
• Launch Preparation: Coordinate launch activities for new products, including positioning, messaging, and promotional material development.
• Tender management: Engagement with procurement authorities, leading all tender preparation & submission activities, ensuring Biocon Biologics maximises its commercial opportunities.
• Market Access Planning: Drive market access strategies to ensure optimal market access and reimbursement for Biocon Biologics\’ products. Work closely with government agencies, payers, and stakeholders to navigate market access challenges and opportunities.
• Market Analysis: Conduct market analysis to identify market trends, competitor activities, and customer insights. Utilase findings to inform strategic decision-making and refine marketing and market access strategies.
• Stakeholder Engagement: Build and maintain strong relationships with key stakeholders including healthcare professionals, opinion leaders, patient advocacy groups, and industry associations. Act as a brand ambassador for Biocon Biologics, representing the company at relevant events and conferences.
• Collaboration and Leadership: Foster a culture of collaboration and teamwork within the local and wider team. Provide functional leadership and guidance to team members

Background & Experience sought:

• Bachelor’s degree in Life Sciences, Marketing, Business Administration, or related field. Post-grad qualifications in Marketing or Access desirable.
• At least 7 years of experience in a fast-paced, high-growth environment, within life sciences/Pharma /Biotech industry.
• Proven experience in end-to-end marketing and product management – Sales force campaigns, Digital engagement, Launch planning, Sales/Demand forecasting, Budget management.
• Secondary care expertise, with experience in areas such as biosimilars, biologics, Oncology, Gastroenterology, Ophthalmology.
• Strong understanding of market access dynamics and healthcare reimbursement systems in the UK, including ICB engagement.
• Ideally experience and knowledge of Pricing, NHS procurement, Tendering and Value demonstration.
• Experience in regional tendering with NHSE/CMU/MPSC an advantage.
• Excellent communication, presentation, and interpersonal skills.
• Demonstrated ability to lead and collaborate with cross-functional teams, driving results in a European matrix organization.
• Strategic thinker with a track record of developing and executing successful marketing and commercial strategies.
• Strong aptitude for problem-solving, negotiating, and influencing business decisions
• Willingness to roll-up sleeves and take on broad operational responsibilities in a fast-moving agile environment.

Behavioral / Management / Other Skills:

• Ability to make decisions, appropriately balancing risks versus impact.
• Strong leadership skills, able to get the buy-in of multiple stakeholders.
• Ability to work under pressure and cope with multiple priorities.
• Ability to drive change throughout an organization, overcoming resistance and barriers.
• Outstanding communication of information and ideas, both written and verbal, to diverse audiences.

Biocon Biologics is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals and in which personnel processes are merit-based and applied without discrimination based on race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristic.