Global Marketing Manager

We're looking for a commercially minded marketing leader who can build a high-performing global marketing function, align closely with Sales, and deliver measurable business growth. Success in this role will come from a combination of strategic capability, commercial acumen, leadership effectiveness and a data-driven approach to decision-making.

As Global Marketing Manager, you'll partner with the CEO, Sales leaders and key stakeholders across the business to shape and deliver a global marketing strategy that drives revenue growth, strengthens brand position and supports expansion into new markets. You'll use customer insights, market intelligence and performance data to ensure marketing investment generates measurable commercial impact, from pipeline generation through to revenue contribution. You'll lead and develop a high-performing marketing team while creating strong alignment between Sales and Marketing, ensuring both functions work towards shared growth objectives.

Success in the role means building a scalable, data-driven marketing function that increases customer engagement, improves lead conversion, enhances brand visibility and positions Marketing as a key driver of business growth and competitive advantage.

• Accelerate revenue growth through a high-impact global marketing strategy by translating business objectives into marketing programmes that increase market share, customer acquisition and commercial performance across global markets. Success will be measured through revenue contribution, pipeline growth, lead quality, customer acquisition and achievement of strategic growth targets.
• Establish Marketing as a key commercial growth function by ensuring marketing investment is aligned with business priorities and delivers a measurable return. Success will be measured through marketing ROI, contribution to sales pipeline, budget effectiveness and executive confidence in marketing performance.
• Build a scalable, data-driven marketing operation capable of supporting global growth by implementing effective planning, governance, processes and performance management. Success will be measured through operational efficiency, campaign effectiveness, scalability of marketing activities and the quality of business insights provided to senior leadership.
• Increase brand awareness, market influence and competitive positioning by developing a consistent global brand presence and compelling market proposition across all customer touchpoints. Success will be measured through brand recognition, market perception, share of voice, customer engagement and the organisation's positioning within target markets.
• Generate sustainable pipeline and demand growth by delivering integrated, multi-channel marketing programmes that attract, engage and convert target audiences. Success will be measured through qualified lead generation, pipeline value, conversion rates, customer acquisition and revenue outcomes.
• Improve the effectiveness of the customer journey by using customer insights, data and market intelligence to drive customer-centric decision making. Success will be measured through engagement metrics, lead-to-customer conversion, customer experience indicators and overall marketing performance.
• Strengthen alignment between Marketing and Sales to ensure both functions work together to maximise commercial opportunities and accelerate growth. Success will be measured through lead quality, conversion rates, pipeline progression, stakeholder feedback and shared achievement of revenue objectives.
• Develop a high-performing global marketing team by creating a culture of accountability, innovation, collaboration and continuous development. Success will be measured through team capability, employee engagement, retention, succession readiness and achievement of team objectives.
• Lead the adoption of innovation, technology and digital transformation to improve marketing performance, efficiency and personalisation at scale. Success will be measured through technology utilisation, process improvements, campaign effectiveness, productivity gains and successful implementation of new marketing capabilities.
• Provide strategic leadership and insight to senior stakeholders by using data, analytics and market intelligence to support informed decision making and business planning. Success will be measured through the quality of reporting, strategic recommendations adopted, stakeholder alignment and marketing's influence on business strategy.

• Proven experience in a senior marketing leadership role with accountability for business growth and commercial outcomes.
• Demonstrated success developing and executing marketing strategies that drive pipeline growth, customer acquisition and revenue performance.
• Strong expertise in demand generation, digital marketing, customer engagement and go-to-market planning.
• Experience building strong alignment between Sales and Marketing to improve lead quality, conversion rates and revenue outcomes.
• Strong analytical capability with experience using data, insights and performance metrics to inform decision-making and optimise results.
• Experience managing marketing budgets, prioritising investment and demonstrating return on investment.
• Experience leading, developing and coaching high-performing teams.
• Experience utilising CRM systems, marketing technology platforms and performance reporting tools.
• Experience operating effectively within complex, multi-stakeholder and/or international business environments.
• Experience within biopharma, healthcare, life sciences, supply chain or logistics sectors is highly desirable.
• Professional marketing qualification (e.g., CIM) or equivalent accreditation. However we also welcome applications from candidates who have developed their expertise through experience as well as formal qualifications.

• Competitive salary: £75,000 to £80,000 per annum
• Pension, Life Assurance & Group Income Protection
• Private Medical Insurance & Healthcare Cash Plan
• Enhanced Primary & Secondary Caregiver Leave
• 25 days holiday + Birthday Leave + Volunteering Leave
• Cycle to Work Scheme & Discount Shopping Scheme
• Specsavers Vouchers & Employee Assistance Programme

• Full-time (40 hours per week), Monday – Friday, 08:30 – 17:30
• Hybrid with 60% of your working week being spent at our Cambridge office in Sawston (CB22 3EG)
• International Travel will be included
• Opportunity to shape global operations and develop your career within a growing global organisation

Biocair is committed to building an inclusive workplace where everyone feels welcome, included, valued and respected. We are an equal opportunity employer and welcome applications from all backgrounds. If you require adjustments during the recruitment process, please contact: globaltalentacquisition@biocair.com

Biocair values diversity and strives to build a culture where everyone feels welcome and included. We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, colour, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Please note: Applicants must have the right to work in the United Kingdom. Visa sponsorship is not available for this opportunity.