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For Companies At a Glance
- Tasks: Shape and execute marketing strategies, manage events, and create engaging content.
- Company: Join Binary Capital, a growing investment firm with an entrepreneurial spirit.
- Benefits: Competitive salary, performance bonuses, hybrid work, and 25 days annual leave.
- Other info: Enjoy high levels of autonomy and clear pathways for career progression.
- Why this job: Be the first dedicated marketer and make a real impact on brand growth.
- Qualifications: 2+ years in marketing, strong communication skills, and a passion for finance.
The predicted salary is between 35000 - 45000 £ per year.
Location: London (Hybrid working)
Reports to: Senior Leadership (Sam Boughton)
Salary: £35,000 – £45,000 per annum, depending on experience
Contract: Full-time, permanent (6-month probationary period)
About Us
Binary Capital is an independent DFM/MPS provider partnering exclusively with Independent Financial Advisers. Established in 2018, we were built on a simple belief: advisers deserve an investment partner that combines long‑term thinking, high‑conviction investment management and exceptional service. We are a growing business with an entrepreneurial culture, a flat hierarchy and a strong emphasis on ownership, collaboration and commercial thinking. As we continue to expand our adviser partnerships and market presence, we are now looking for our first dedicated marketing hire to help shape the next stage of our growth.
The Role
This is the first dedicated marketing role at Binary Capital. The function is still in its early stages and represents a genuine blank canvas – ready to be shaped and executed by someone who wants to operate independently and put their own stamp on the business. You’ll work directly with senior leadership, with a high level of trust and autonomy from day one, and the freedom to bring your own ideas, creativity and perspective to how Binary Capital shows up in the market. The initial focus of the role will be adviser engagement, brand growth and event‑led marketing – helping increase the quality and reach of our conferences, webinars and broader market presence. Over time, the role will expand into wider marketing initiatives, including inbound lead generation, marketing technology and campaign development. Success will be measured on the effectiveness and impact of these activities, not simply their delivery. This is a hands‑on role with significant responsibility from the outset. As the first marketing hire, you will initially operate as a standalone function, working closely with senior leadership and external partners across both strategy and execution. That means being comfortable managing a broad range of activities – from planning campaigns and coordinating events to creating content and improving marketing processes. In return, this is a rare opportunity to build something from the ground up within an established and well‑respected investment business, with a clear pathway into a more senior marketing role as the function expands over time.
Key Responsibilities
- Support the development and execution of Binary Capital’s marketing strategy.
- Manage day‑to‑day marketing activity across content, social media, events and campaigns.
- Coordinate conferences, webinars, roadshows and adviser events.
- Create marketing content including social posts, presentations, brochures, email campaigns and website updates.
- Help grow Binary Capital’s digital presence and adviser engagement.
- Support the rollout and ongoing use of marketing technology and CRM systems.
- Track marketing activity, engagement and campaign effectiveness.
- Manage relationships with external agencies, designers and suppliers.
- Represent the business professionally at events and client meetings.
- Contribute ideas to improve brand presence, communication and business growth.
Experience and Skills
- More than 2 years’ marketing experience, ideally within financial services or professional services.
- Strong written and verbal communication skills with excellent attention to detail.
- Comfortable across social media, content, events and email marketing.
- Familiarity with tools such as LinkedIn, Canva, Mailchimp, HubSpot or similar platforms.
- Organised, proactive and comfortable managing multiple priorities independently.
- Confident in representing the business with clients and external stakeholders.
- Genuine interest in investments, financial markets and business growth.
What We Offer
- £35,000–£45,000 salary depending on experience.
- Performance‑linked bonus scheme.
- Hybrid working model.
- Direct exposure to senior leadership and business strategy.
- High levels of ownership and autonomy.
- Clear long‑term progression opportunities.
- Pension scheme.
- 25 days’ annual leave plus bank holidays.
Marketing Associate employer: Binary Capital
Contact Detail:
Binary Capital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Associate
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, and conferences related to marketing and finance. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing work. Whether it's social media campaigns, content creation, or event coordination, having tangible examples will make you stand out when chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Binary Capital, and express your interest in working with them. A well-timed email can open doors you didn’t even know existed.
✨Tip Number 4
Utilise our website! Apply directly through StudySmarter’s platform for a smoother application process. We’re here to help you land that marketing associate role, so take advantage of all the resources we offer!
We think you need these skills to ace Marketing Associate
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Associate role. Highlight relevant experience, especially in financial services or professional services, and showcase your strong written and verbal communication skills.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your genuine interest in investments and financial markets, and explain how your creativity can help shape Binary Capital's marketing strategy.
Showcase Your Skills: Don’t forget to mention your familiarity with tools like LinkedIn, Canva, and Mailchimp. We want to see how you can leverage these platforms to grow our digital presence and adviser engagement.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Binary Capital
✨Know Your Stuff
Before the interview, dive deep into Binary Capital's mission and values. Understand their approach to investment management and how they engage with advisers. This will not only show your genuine interest but also help you tailor your answers to align with their goals.
✨Showcase Your Creativity
Since this role is all about shaping the marketing function, come prepared with ideas! Think about innovative ways to enhance adviser engagement or boost brand presence. Presenting your creative strategies can set you apart from other candidates.
✨Be Ready to Discuss Metrics
Success in this role will be measured by the effectiveness of marketing activities. Be prepared to discuss how you've tracked and measured success in previous roles. Bring examples of campaigns you've worked on and the impact they had on engagement or growth.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions. Inquire about the current marketing strategies in place or how they envision the role evolving. This shows your enthusiasm for the position and helps you gauge if it’s the right fit for you.