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For Companies At a Glance
- Tasks: Shape and execute marketing strategies, manage events, and create engaging content.
- Company: Join Binary Capital, a growing investment firm with an entrepreneurial spirit.
- Benefits: Competitive salary, performance bonuses, hybrid work, and 25 days annual leave.
- Other info: Enjoy high levels of autonomy and clear pathways for career progression.
- Why this job: Be the first dedicated marketing hire and make a real impact on brand growth.
- Qualifications: 2+ years in marketing, strong communication skills, and a passion for financial markets.
The predicted salary is between 35000 - 45000 £ per year.
Location: London (Hybrid working)
Reports to: Senior Leadership (Sam Boughton)
Salary: £35,000 – £45,000 per annum, depending on experience
Contract: Full-time, permanent (6-month probationary period)
About Us
Binary Capital is an independent DFM/MPS provider partnering exclusively with Independent Financial Advisers. Established in 2018, we were built on a simple belief: advisers deserve an investment partner that combines long-term thinking, high-conviction investment management and exceptional service. We are a growing business with an entrepreneurial culture, a flat hierarchy and a strong emphasis on ownership, collaboration and commercial thinking. As we continue to expand our adviser partnerships and market presence, we are now looking for our first dedicated marketing hire to help shape the next stage of our growth.
The Role
This is the first dedicated marketing role at Binary Capital. The function is still in its early stages and represents a genuine blank canvas - ready to be shaped and executed by someone who wants to operate independently and put their own stamp on the business. You’ll work directly with senior leadership, with a high level of trust and autonomy from day one, and the freedom to bring your own ideas, creativity and perspective to how Binary Capital shows up in the market. The initial focus of the role will be adviser engagement, brand growth and event-led marketing - helping increase the quality and reach of our conferences, webinars and broader market presence. Over time, the role will expand into wider marketing initiatives, including inbound lead generation, marketing technology and campaign development. Success will be measured on the effectiveness and impact of these activities, not simply their delivery. This is a hands-on role with significant responsibility from the outset. As the first marketing hire, you will initially operate as a standalone function, working closely with senior leadership and external partners across both strategy and execution. That means being comfortable managing a broad range of activities - from planning campaigns and coordinating events to creating content and improving marketing processes. In return, this is a rare opportunity to build something from the ground up within an established and well-respected investment business, with a clear pathway into a more senior marketing role as the function expands over time.
Key Responsibilities
- Support the development and execution of Binary Capital’s marketing strategy.
- Manage day-to-day marketing activity across content, social media, events and campaigns.
- Coordinate conferences, webinars, roadshows and adviser events.
- Create marketing content including social posts, presentations, brochures, email campaigns and website updates.
- Help grow Binary Capital’s digital presence and adviser engagement.
- Support the rollout and ongoing use of marketing technology and CRM systems.
- Track marketing activity, engagement and campaign effectiveness.
- Manage relationships with external agencies, designers and suppliers.
- Represent the business professionally at events and client meetings.
- Contribute ideas to improve brand presence, communication and business growth.
Experience and Skills
- More than 2 years’ marketing experience, ideally within financial services or professional services.
- Strong written and verbal communication skills with excellent attention to detail.
- Comfortable across social media, content, events and email marketing.
- Familiarity with tools such as LinkedIn, Canva, Mailchimp, HubSpot or similar platforms.
- Organised, proactive and comfortable managing multiple priorities independently.
- Confident in representing the business with clients and external stakeholders.
- Genuine interest in investments, financial markets and business growth.
What We Offer
- £35,000–£45,000 salary depending on experience.
- Performance-linked bonus scheme.
- Hybrid working model.
- Direct exposure to senior leadership and business strategy.
- High levels of ownership and autonomy.
- Clear long-term progression opportunities.
- Pension scheme.
- 25 days’ annual leave plus bank holidays.
Marketing Associate in London employer: Binary Capital
Contact Detail:
Binary Capital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Associate in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, and conferences where you can meet potential employers or colleagues. Remember, it’s all about who you know!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your marketing projects, campaigns, or any content you've developed. This will give you an edge when chatting with hiring managers and show them what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Binary Capital, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Keep learning! Stay updated on the latest marketing trends and tools, especially in financial services. This not only boosts your knowledge but also shows potential employers that you're committed to growing in your field.
We think you need these skills to ace Marketing Associate in London
Some tips for your application 🫡
Show Your Personality: When you're writing your application, let your personality shine through! We want to see who you are beyond your qualifications. A bit of creativity and a personal touch can make your application stand out.
Tailor Your Application: Make sure to tailor your application specifically for the Marketing Associate role at Binary Capital. Highlight your relevant experience in marketing, especially in financial services, and how it aligns with our goals. This shows us you’re genuinely interested!
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured content that’s easy to read. Use bullet points where necessary and avoid jargon unless it’s relevant to the role. Remember, clarity is key!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us and what we do.
How to prepare for a job interview at Binary Capital
✨Know Your Stuff
Before the interview, dive deep into Binary Capital's mission and values. Understand their approach to investment and how they engage with advisers. This will not only show your genuine interest but also help you tailor your responses to align with their goals.
✨Showcase Your Creativity
Since this role is all about shaping the marketing function, come prepared with ideas! Think of innovative ways to enhance adviser engagement or boost brand presence. Presenting your creative strategies will demonstrate your proactive mindset and readiness to contribute.
✨Be Ready to Discuss Metrics
Success in this role will be measured by the effectiveness of marketing activities. Be prepared to discuss how you've tracked and evaluated past campaigns. Bring examples of metrics you've used to measure success, as this will highlight your analytical skills and understanding of marketing impact.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions. Inquire about the current marketing strategies in place or how they envision the growth of the marketing function. This shows your enthusiasm for the role and your desire to be part of their journey.