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- Tasks: Promote Binance products in Europe through events, copywriting, and market analysis.
- Company: Join Binance, the world's largest cryptocurrency exchange, trusted by over 280 million users globally.
- Benefits: Enjoy competitive salary, remote work options, and opportunities for career growth.
- Why this job: Shape the future of finance in a fast-paced, innovative environment with world-class talent.
- Qualifications: Bachelor's degree in marketing or related field; 2 years of PR or marketing experience required.
- Other info: Binance values diversity and is committed to equal opportunity employment.
The predicted salary is between 28800 - 42000 £ per year.
Join to apply for the PR Specialist – Europe role at Binance
Join to apply for the PR Specialist – Europe role at Binance
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Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities
- Responsible for product promotion in Europe, including but not limited to writing promotional copy, planning online and offline events, and coordinating with partners.
- Develop in-depth knowledge of target user needs and preferences within the community, identify potential market opportunities, and increase product visibility.
- Assist the BD team in developing partnerships and establishing strong relationships with key opinion leaders (KOLs) to enhance product visibility and influence.
- Monitor market trends, analyse competitive strategies, and develop appropriate market positioning and promotion strategies for the company\’s products.
- Regularly report on work progress, summarise lessons learned, and provide suggestions and recommendations for improvement.
Requirements
- Bachelor\’s degree or above, preferably in a related field such as marketing, advertising, or media.
- Fluent English is required to be able to coordinate with overseas partners and stakeholders.
- Minimum 2 years of marketing or PR or related work experience, with proven success preferred.
- Strong data analysis skills, able to independently conduct market research and competitive product analysis.
- Good communication and coordination skills, able to maintain good relationships with team members, partners, and clients.
- Strong learning ability and proactive personality, able to quickly adapt to the ever- changing market environment.
- Passionate about marketing, with strong teamwork and the ability to withstand pressure.
Why Binance
- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle unique, fast-paced projects with autonomy in an innovative environment
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice .
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Public Relations and Marketing
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Industries
Technology, Information and Internet
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PR Specialist - Europe employer: Binance
Contact Detail:
Binance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Specialist - Europe
✨Tip Number 1
Familiarise yourself with Binance's products and services. Understanding their offerings will help you tailor your discussions and demonstrate your knowledge during interviews, showing that you're genuinely interested in the role.
✨Tip Number 2
Network with professionals in the blockchain and cryptocurrency space. Attend industry events or join online forums to connect with potential colleagues and learn about the latest trends, which can give you an edge in your application.
✨Tip Number 3
Stay updated on market trends and competitive strategies within the PR landscape. Being able to discuss current events and how they impact Binance will showcase your analytical skills and proactive approach.
✨Tip Number 4
Prepare to discuss your previous PR successes and how they relate to the responsibilities of this role. Highlighting specific examples of your work with KOLs or successful campaigns will demonstrate your capability and fit for the position.
We think you need these skills to ace PR Specialist - Europe
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR and marketing. Focus on your achievements, especially those that demonstrate your ability to promote products and engage with key opinion leaders.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for marketing and your understanding of the blockchain ecosystem. Mention specific examples of how you've successfully managed PR campaigns or events in the past.
Showcase Your Analytical Skills: Since the role requires strong data analysis skills, include examples of market research or competitive analysis you've conducted. This will show your ability to adapt strategies based on market trends.
Highlight Communication Skills: Emphasise your communication and coordination skills in both your CV and cover letter. Provide examples of how you've maintained relationships with partners and clients, as this is crucial for the role.
How to prepare for a job interview at Binance
✨Know Your Audience
Before the interview, research Binance and its target audience in Europe. Understand their needs and preferences, as this will help you tailor your responses and demonstrate your knowledge of the market.
✨Showcase Your PR Skills
Prepare examples of your previous PR campaigns or marketing strategies that have been successful. Be ready to discuss how you developed partnerships and engaged with key opinion leaders, as these are crucial for the role.
✨Demonstrate Data Analysis Proficiency
Since strong data analysis skills are a requirement, be prepared to discuss how you've conducted market research and competitive analysis in the past. Highlight any tools or methodologies you used to gather insights.
✨Exhibit Adaptability and Passion
Binance values a proactive personality and the ability to adapt to changing environments. Share experiences where you've successfully navigated challenges in fast-paced settings and express your enthusiasm for the marketing field.
