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- Tasks: Lead user growth strategies and optimise onboarding processes for new users.
- Company: Join Binance, the world's largest cryptocurrency exchange with a global presence.
- Benefits: Enjoy competitive salary, remote work options, and career growth opportunities.
- Why this job: Shape the future of finance in a fast-paced, innovative environment.
- Qualifications: 5+ years in user growth roles, strong data analysis skills, bilingual in English/Mandarin.
- Other info: Collaborate with top talent in a diverse, user-centric organisation.
The predicted salary is between 48000 - 72000 £ per year.
Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
We are seeking a highly experienced Lifecycle Marketing Specialist to manage and collaborate with teams and oversee global lifecycle marketing campaigns. This individual will have a strong understanding of the general methodology of product and campaign operations, such as AB testing, funnel analysis, and lifecycle strategies. They will be responsible for providing campaign ideas and guidance to team members.
Responsibilities:- Activation and Conversion: Lead the optimization of the new user onboarding process by implementing product iterations, personalized marketing campaigns tailored to individual users, and targeted engagement strategies to improve new user activation and first-time transaction (FTT) conversion rates.
- Retention and Repeat Purchase: Build a comprehensive user lifecycle management system and user segmentation framework, and enhance user engagement and repeat purchase frequency through the development of membership programs, point systems, gamification, and various other strategies including cross-selling.
- Design and optimize user referral and viral growth mechanisms to drive product organic growth.
- Lead A/B testing and user segmentation strategies to implement refined operations and achieve optimal allocation of operational resources.
- Collaborate with teams across the organisation to ensure smooth execution of lifecycle marketing strategies and campaigns.
- Utilise strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions.
- Stay well-informed on each Business Unit's products, including their features, user preferences, and pain points.
- Proven track record of successful growth from zero to one or from one to a thousand users, leading initiatives in user retention, conversion, and repeat purchase with significant results.
- Over 5 years of experience in the internet industry, with more than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech.
- Experience of individually leading growth projects, operations or campaigns with systematic framework and methodology.
- In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies.
- Knowledge and experiences in using marketing automation platforms/tools.
- Possess strong data-driven thinking, capable of establishing and improving data monitoring and analysis systems for user operations, with the ability to keenly identify issues through data and propose corresponding solutions.
- Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points.
- Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders.
- Shape the future with the world's leading blockchain ecosystem.
- Collaborate with world-class talent in a user-centric global organization with a flat structure.
- Tackle unique, fast-paced projects with autonomy in an innovative environment.
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
- Competitive salary and company benefits.
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Senior User Growth & Lifecycle Specialist in London employer: Binance
Contact Detail:
Binance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior User Growth & Lifecycle Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in user growth and lifecycle strategies. This will give you an edge when discussing your experience.
✨Tip Number 3
Prepare for interviews by practising common questions related to lifecycle marketing and user engagement. We recommend using the STAR method to structure your answers – it’s a game changer!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Senior User Growth & Lifecycle Specialist in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior User Growth & Lifecycle Specialist role. Highlight your experience in user retention and conversion, and don’t forget to mention any specific projects that showcase your skills in A/B testing and lifecycle strategies.
Showcase Your Data Skills: Since this role requires strong data-driven thinking, be sure to include examples of how you've used data analysis to drive growth or solve problems in previous roles. We love seeing numbers and results, so don’t hold back!
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read through your achievements and experiences. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at Binance
✨Know Your Numbers
Make sure you come prepared with specific metrics and results from your previous roles. For a Senior User Growth & Lifecycle Specialist, being able to discuss your success in user retention, conversion rates, and A/B testing outcomes will show that you understand the importance of data-driven decision-making.
✨Understand the Product Inside Out
Familiarise yourself with Binance's offerings and how they cater to user needs. Being able to discuss how you would enhance user engagement or improve onboarding processes based on your knowledge of their products will demonstrate your genuine interest and strategic thinking.
✨Showcase Your Collaboration Skills
Since this role involves working with various teams, be ready to share examples of how you've successfully collaborated in the past. Highlight any cross-functional projects where you led initiatives or contributed to lifecycle marketing strategies, as this will illustrate your ability to work well in a team-oriented environment.
✨Prepare for Scenario Questions
Expect to face scenario-based questions that assess your problem-solving skills. Think about potential challenges in user growth and retention, and prepare to discuss how you would approach these situations using your experience with lifecycle marketing strategies and user segmentation.
