At a Glance
- Tasks: Lead marketing for Short Courses, attract new students, and enhance brand presence.
- Company: Join BIMM University, a vibrant community in creative arts education.
- Benefits: Part-time role with flexible hours and a creative work environment.
- Other info: Opportunity to work in a dynamic setting until July 2026.
- Why this job: Make a real impact in the creative industries while developing your marketing skills.
- Qualifications: Degree or experience in marketing, with strong interpersonal skills.
The predicted salary is between 21600 - 36000 £ per year.
At BIMM University, we're more than just an educational institution; we're a vibrant community dedicated to nurturing creativity and empowering students to reach their full potential. With campuses across the UK, Ireland, and Germany, we offer a diverse range of courses in modern music, performing arts, filmmaking and creative technology. Our commitment to excellence in creative arts education sets us apart, providing students with the knowledge, skills, and opportunities they need to succeed in their chosen fields.
As Product Marketing Manager you'll lead the marketing activity for our Short Courses, helping to attract new students, refine our external messaging, and enhance our overall brand presence.
What You'll Do
- Lead the marketing function for Short Courses, aligning strategies with institutional objectives.
- Develop and implement innovative marketing approaches tailored to the evolving creative industries education sector.
- Ensure consistent use of the brand, maintaining adherence to brand guidelines across all stakeholders.
- Create and execute a dynamic website content and social media strategy, leveraging emerging trends and opportunities across platforms.
- Oversee the production of high-quality external publications, ensuring editorial accuracy and consistency across all print materials.
- Develop and deliver advertising strategies, managing integrated campaigns and using performance analysis to inform future activities.
- Manage the Short Courses marketing budget, maximising ROI, and provide leadership to a Marketing Officer.
What You'll Bring
- A degree in a relevant subject or equivalent demonstrable experience.
- Proven experience in developing and delivering impactful marketing strategies and campaigns.
- Excellent interpersonal and stakeholder management skills, with a collaborative approach.
- A strong understanding of marketing principles, with up-to-date knowledge of trends and opportunities in the field.
- Experience in creative and digital services, with a keen eye for effective content and design.
- Proficiency in measuring the impact of marketing campaigns and using insights to drive continuous improvement.
This is a part‐time, fixed‐term role until the end of July 2026, working 18.75 hours per week with at least one day based at our Ealing Campus.
Seniority level: Mid‐Senior level
Employment type: Part-time
Job function: Art/Creative, Education, and Marketing
Industries: Higher Education
Product Marketing Manager in Ealing employer: BIMM University
BIMM University is an exceptional employer that fosters a collaborative and innovative work culture, where your insights directly influence student recruitment strategies. With a strong commitment to employee growth, you will have access to professional development opportunities and the chance to work alongside passionate teams dedicated to enhancing the educational experience. Located in a vibrant city, BIMM offers a dynamic environment that encourages creativity and evidence-based decision-making, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in Ealing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BIMM University and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BIMM University are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BIMM University on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BIMM University. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager in Ealing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BIMM University. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BIMM University:Show us that you’ve done your homework! In your application, briefly mention what you admire about BIMM University’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BIMM University
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BIMM University will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BIMM University, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
