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- Tasks: Lead targeted email campaigns to attract and engage prospective students.
- Company: Join a dynamic university team focused on student recruitment.
- Benefits: Gain valuable experience, flexible hours, and opportunities for professional growth.
- Other info: Collaborative environment with creative freedom and career advancement potential.
- Why this job: Make a real impact on students' journeys while honing your marketing skills.
- Qualifications: Degree or relevant experience, strong copywriting, and email marketing skills.
The predicted salary is between 30000 - 40000 £ per year.
About the Role
As Email Marketing Coordinator, you will lead the planning and delivery of targeted email campaigns that support student recruitment and conversion. Working closely with Marketing, Recruitment and Admissions teams, you’ll ensure prospective students receive timely, relevant and engaging communications at key points in their decision‑making journey. You’ll take ownership of campaign delivery end‑to‑end, from content creation and scheduling through to performance analysis and optimisation using insight and data to continuously improve impact and engagement.
What You’ll Do
- Plan and deliver targeted email campaigns aligned to student recruitment priorities.
- Own the email marketing calendar, ensuring clear, timely and relevant communications.
- Write and build engaging email content tailored to different audiences and stages of the applicant journey.
- Collaborate with Marketing, Recruitment, Admissions and wider university teams to align messaging and campaigns.
- Monitor and analyse campaign performance, using insight, A/B testing and optimisation techniques to improve engagement and ROI.
- Maintain and optimise email data, segmentation and automation workflows.
What You’ll Bring
- A degree in a relevant subject or equivalent professional experience.
- Strong copywriting skills, with the ability to adapt tone and messaging for different audiences.
- Experience using DotMailer or similar email marketing platforms.
- Working knowledge of HTML email design, data segmentation and automation.
- Experience with A/B testing and campaign optimisation.
- Design skills using InDesign, Adobe Creative Suite or similar tools.
- Strong collaboration and communication skills.
Email Marketing Coordinator employer: BIMM University
Contact Detail:
BIMM University Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Coordinator
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your email campaigns and any relevant projects. This gives us a chance to see your creativity and expertise in action, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to email marketing. We want to see how you think on your feet, so be ready to discuss your experience with A/B testing and campaign optimisation in detail.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Email Marketing Coordinator
Some tips for your application 🫡
Show Off Your Copywriting Skills: Since strong copywriting is key for this role, make sure your application showcases your writing prowess. Tailor your cover letter and CV to reflect your ability to adapt tone and messaging for different audiences, just like you would in an email campaign.
Highlight Relevant Experience: We want to see your experience with email marketing platforms like DotMailer. Be sure to mention any relevant projects or campaigns you've worked on, especially those involving A/B testing and optimisation techniques. This will help us understand how you can contribute to our team.
Be Data-Driven: Since the role involves monitoring and analysing campaign performance, include examples of how you've used data to improve engagement in past roles. Show us that you can turn insights into action, just like we do at StudySmarter!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you're keen to join our team!
How to prepare for a job interview at BIMM University
✨Know Your Email Marketing Inside Out
Make sure you brush up on your email marketing knowledge, especially around tools like DotMailer. Be ready to discuss how you've used similar platforms in the past and share specific examples of successful campaigns you've managed.
✨Show Off Your Copywriting Skills
Prepare a few writing samples that showcase your ability to adapt tone and messaging for different audiences. You might even want to create a mock email campaign tailored to prospective students to demonstrate your skills during the interview.
✨Be Data-Driven
Familiarise yourself with A/B testing and performance analysis techniques. Be prepared to talk about how you've used data to optimise campaigns in the past and how you would approach this role's responsibilities.
✨Collaboration is Key
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with others. Highlight your communication skills and how you ensure everyone is aligned on messaging and goals.