Email Marketing Coordinator in Brighton

At BIMM University, we are more than just an educational institution; we are a vibrant community dedicated to nurturing creativity and empowering students to reach their full potential. With campuses across the UK, Ireland, and Germany, we offer a diverse range of courses in modern music, performing arts, filmmaking and creative technology. Our commitment to excellence in creative arts education sets us apart, providing students with the knowledge, skills, and opportunities they need to succeed in their chosen fields.

As Email Marketing Coordinator you will develop and execute engaging email marketing campaigns that connect with prospective students. This role is key to ensuring our messaging is delivered at the right time, to the right audience, and in a way that complements our wider marketing strategy.

You will be responsible for planning, creating, and optimising email campaigns, working closely with internal teams to ensure content aligns with student recruitment goals. With a strong focus on performance tracking and continuous improvement, you will play a crucial role in enhancing our email marketing effectiveness.

What You’ll Do

• Contribute to the development and execution of an impactful email marketing strategy.
• Create and deliver high-quality, engaging email campaigns tailored to prospective students.
• Manage and maintain an email marketing calendar to ensure timely, relevant messaging.
• Collaborate with the Marketing, Recruitment, and Admissions teams to align email marketing with broader initiatives.
• Work with internal stakeholders to ensure email campaigns reflect the needs and operations of different university departments.
• Analyse campaign performance, providing insights and recommendations to optimise engagement and return on investment.

What You’ll Bring

• A degree in a relevant subject or equivalent professional experience.
• Excellent copywriting skills with the ability to tailor messaging for different audiences.
• Experience using DotMailer or similar email marketing platforms.
• Basic knowledge of HTML email design, data segmentation, and automation.
• Experience with A/B testing and campaign optimisation.
• Design skills using InDesign, Adobe Suite, or similar tools.
• Strong collaboration and interpersonal skills.

We are a values led organisation, meaning our core values underpin all that we do. In addition to joining a committed and dedicated team, you will have access to 25 days holiday per year (FTE), SMART pension, and a comprehensive benefits package. We continually strive to create a culture of inclusivity so that we truly represent our diverse communities. We particularly welcome applications from people of colour who are underrepresented in our organisation. We are committed to promoting the safety and welfare of our students, therefore all successful applicants are required to complete a basic DBS disclosure. Depending on the role, you may be required to complete an enhanced check / enhanced check with barred list if required by statute and internal policy.