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- Tasks: Lead marketing campaigns to boost member engagement and promote events.
- Company: BIMA is a leading association in the interactive media sector, focused on innovation.
- Benefits: Enjoy a full-time role with opportunities for creativity and growth in a dynamic environment.
- Why this job: Join a vibrant team, make an impact, and enhance your marketing skills in a fast-paced setting.
- Qualifications: Ideal for entry-level candidates; experience with Photoshop and Canva is a plus.
- Other info: Perfect for those passionate about technology and community engagement.
The predicted salary is between 28800 - 42000 £ per year.
Direct message the job poster from BIMA (British Interactive Media Association)
Finance & Operations Manager at BIMA (British Interactive Media Association)
BIMA’s Marketing Manager is responsible for BIMA’s member-facing and public profile, as well as effective internal and external communications. This role is also crucial to the financial sustainability of BIMA, driving ticket sales, event attendance and member engagement through effective tactical marketing campaigns.
The core areas of responsibility:
- Working alongside the Managing Director and board to develop a brand marketing plan, aligned to the organisation’s brand values and objectives
- Promoting the organisation’s events, initiatives and membership benefits, to drive attendance and engagement
- Driving a pipeline of qualified new membership leads through tactical marketing activity
- Management and upkeep of the organisations website and social channels
- Driving engagement of our programmes such as Digital Day and Awards.
What we’re looking for:
- We are after somebody that is used to a busy pace and is happy with executing a lot of tactical email and social campaigns to drive member engagement and promote our packed events schedule. But it’s also about the bigger picture, with responsibility for our data, brand and website.
- Experience in working with photoshop and canva is desirable.
- Experience working for a membership organisation is ideal but not essential.
Seniority level
-
Seniority level
Entry level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
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Industries
Technology, Information and Internet
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Marketing Manager employer: BIMA (British Interactive Media Association)
Contact Detail:
BIMA (British Interactive Media Association) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with BIMA's mission and values. Understanding their brand will help you tailor your conversations and demonstrate how your marketing strategies align with their goals.
✨Tip Number 2
Engage with BIMA's social media channels. Comment on their posts and share relevant content to show your enthusiasm for their initiatives and events, which can help you stand out as a proactive candidate.
✨Tip Number 3
Network with current or former employees of BIMA. Reach out on LinkedIn to gain insights about the company culture and expectations, which can give you an edge in interviews.
✨Tip Number 4
Prepare specific examples of past marketing campaigns you've executed, especially those that drove engagement or sales. Being able to discuss your hands-on experience will showcase your suitability for the role.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Understand the Role: Read the job description carefully to understand the key responsibilities and skills required for the Marketing Manager position at BIMA. Tailor your application to highlight your relevant experience in tactical marketing campaigns and member engagement.
Showcase Relevant Experience: In your CV and cover letter, emphasise any previous experience you have in marketing, especially within membership organisations. Mention specific campaigns you've executed and their outcomes to demonstrate your ability to drive engagement and attendance.
Highlight Technical Skills: Since experience with tools like Photoshop and Canva is desirable, make sure to mention your proficiency with these or similar tools. Include examples of how you've used them in past roles to enhance marketing materials or social media content.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for the role and the organisation. Discuss how your values align with BIMA's brand values and how you can contribute to their mission.
How to prepare for a job interview at BIMA (British Interactive Media Association)
✨Know BIMA Inside Out
Before your interview, make sure you research BIMA thoroughly. Understand their mission, values, and recent initiatives. This will help you tailor your answers and show genuine interest in the organisation.
✨Showcase Your Marketing Skills
Be prepared to discuss specific marketing campaigns you've executed in the past. Highlight your experience with email and social media campaigns, as well as any tools like Photoshop or Canva that you've used to create engaging content.
✨Demonstrate Data Savvy
Since the role involves managing data for marketing purposes, be ready to talk about how you've used data analytics to drive decisions in previous roles. Share examples of how you've measured campaign success and adjusted strategies accordingly.
✨Engagement is Key
Discuss your strategies for driving member engagement and event attendance. Think of creative ideas you could bring to BIMA to enhance their current marketing efforts and engage their audience effectively.
