At a Glance
- Tasks: Drive engagement through email and social media, promoting events and member benefits.
- Company: Join BIMA, a dynamic team focused on digital marketing and member engagement.
- Benefits: Remote work flexibility, creative environment, and opportunities for professional growth.
- Other info: Fast-paced role with opportunities for creativity and collaboration in a supportive team.
- Why this job: Make an impact in the digital space while working on exciting projects and events.
- Qualifications: Experience in digital marketing, strong copywriting skills, and familiarity with design tools.
The predicted salary is between 30000 - 40000 £ per year.
BIMA’s Marketing Executive is responsible for driving engagement and awareness of member benefits, predominantly through email and social channels. The member benefits range from virtual round tables, social events, to paid‑for partnership activations, promoting awards entries, BIMA programmes and ticket sales. BIMA is a small team and we need somebody that can operate at a fast pace and be extremely organised. Reporting directly to the Managing Director, you will also work closely with Events and Operations. BIMA works remotely with one office day in London every two weeks. Some UK travel will be required.
The core areas of responsibility:
- Membership: Curating content and delivering Member Newsletters - weekly/monthly; Updating Membership presentations to ensure they are on brand and relevant.
- Events: Driving event registrations through targeted email and social media; Curating and managing a busy email comms schedule; Copywriting for email and social media to promote events; Hosting post event content in an online archive.
- BIMA Awards: Promoting awards entries to hit a target number through email and social comms; Recruiting awards judges with email and social media comms; Managing the hosting of case studies in an online archive; Promoting tickets to awards ceremony to hit a sales target; Social media coverage during the awards night; Asset Creation for awards judges and winners.
- BIMA 100: Promoting awards entries to hit a target number through email and social comms; Promoting tickets to awards ceremony to hit a sales target; Recruiting judges with email and social media comms; Case studies promotion with social media campaign; Asset creation for awards judges and winners; Recruitment of agencies to register interest in participation; Recruitment of schools to register interest in participation; Social media assets designed and delivered to schools and agencies; PR / Social coverage to drive awareness and registrations; Assist in the design of material for schools to use during the day.
- BIMA House: Promotion of registrations of people to attend BIMA House; PR / Social Coverage to drive awareness and registrations.
- Sponsors / Partners: Email and social media campaigns to drive registrations to partner events; Updating partnership presentations to ensure they are on brand and relevant.
- Upskill Pillar: Promoting training courses and mentoring with planned email and social media schedules; Delivery of a training newsletter.
- Marketing / Brand: Content Production/Management on www.bima.co.uk.
What we’re looking for: We are after somebody that is used to a busy pace and is happy with executing a lot of tactical email and social campaigns to drive member engagement and promote our packed events schedule. But it’s also about the bigger picture, with responsibility for creating great copy and creativity for email and social media. Experience in working with Photoshop and Canva is desirable. Experience working in Digital or Marketing is valuable. Experience working for a Membership Organisation is ideal but not essential.
Marketing Executive in London employer: BIMA (British Interactive Media Association)
BIMA is an exceptional employer that fosters a dynamic and inclusive work culture, perfect for those looking to make a meaningful impact in the digital media landscape. With a focus on employee growth, you will have access to professional development opportunities while working remotely from the UK, allowing for a flexible work-life balance. Join a passionate team dedicated to driving member engagement and innovation in a supportive environment that values creativity and collaboration.
Contact Details:
BIMA (British Interactive Media Association) Recruitment Team
